Account-Based Marketing Market - Forecasts from 2018 to 2023

Account-Based Marketing Market - Forecasts from 2018 to 2023

The account-based marketing market was valued at US$XX billion in 2017 and is expected to grow at a CAGR of XX.XX% over the forecast period to reach a market size of US$XX billion by 2023. The growth of this market is being fueled by rapid growth of social media platforms and increasing traction of social media marketing across industries. As competition across industries continues to increase, players across them are adopting various growth strategies to increase their market share and achieve competitive advantage. Many companies are increasing their focus on identification of right target audience, which is increasing the demand for account-based marketing, thus boosting the market growth. However, many enterprises are still reluctant to shift from traditional sales practices to new ones. Stringent regulations regarding data collection by the enterprises is one of the major factors responsible for this reluctance, which is restraining the growth of this market.

This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.

Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study has been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the account-based marketing value chain. Last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.

Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the account-based marketing market.

Major industry players profiled as part of the report are Hubspot, Techtarget, Demandbase, Marketo, 6sense, Insideview, Act-On Software, Engagio, Radius Intelligence, Terminus, AdDaptive Intelligence, Albacross, Celsius Gkk International and Drift.

Segmentation

The account-based marketing market is segmented by account type, offering, deployment model, enterprise size, end-user industry and geography.

By Account Type

Strategic ABM

ABM Lite

Programmatic ABM


By Offering

Solutions

Services


By Deployment Model

On-Premise

Cloud

By Enterprise Size

Small

Medium

Large


By End-User Industry

BFSI

Retail

Government

Healthcare

Automotive

Manufacturing

Communication and Technology

Others


By Geography

North America

United States

Canada

Mexico

Others


South America

Brazil

Argentina

Others


Europe

UK

Germany

France

Italy

Others


Middle East and Africa

Saudi Arabia

UAE

Israel

Others


Asia Pacific

Japan

China

India

Australia

Others


Key Questions answered by the report

What is the account-based marketing market size from 2018 to 2023?

How are the major drivers and restraints affecting the account-based marketing market and the opportunities which exist for the key vendors?

Which segment and region will drive or lead the market growth and why?

A comprehensive analysis of competitive landscape and key market participants behaviour

Key strategies being adopted by vendors, with in-depth analysis of their impact on competition and market growth.

1. Introduction
2. Research Methodology  
2.1. Research Process And Design
2.2. Research Assumptions
3. Executive Summary
4. Market Dynamics
4.1. Market Segmentation
4.2. Market Drivers
4.3. Market Restraints
4.4. Market Opportunities
4.5. Porter’s Five Force Analysis
4.5.1. Bargaining Power Of Suppliers
4.5.2. Bargaining Power Of Buyers
4.5.3. Threat Of New Entrants
4.5.4. Threat Of Substitutes
4.5.5. Competitive Rivalry In The Industry
4.6. Life Cycle Analysis- Regional Snapshot
4.7. Market Attractiveness
5. Account-Based Marketing Market by Account Type
5.1. Strategic ABM
5.2. ABM Lite
5.3. Programmatic ABM
6. Account-Based Marketing Market by Offering
6.1. Solutions 
6.2. Services
7. Account-Based Marketing Market by Deployment Model
7.1. On-Premise 
7.2. Cloud
8. Account-Based Marketing Market by Enterprise Size
8.1. Small
8.2. Medium
8.3. Large
9. Account-Based Marketing Market by End-User Industry
9.1. BFSI 
9.2. Retail
9.3. Government
9.4. Healthcare
9.5. Automotive
9.6. Manufacturing 
9.7. Communication and Technology
9.8. Others
10. Account-Based Marketing Market by Geography
10.1. North America
10.1.1. United States
10.1.2. Canada
10.1.3. Mexico
10.1.4. Others
10.2. South America
10.2.1. Brazil
10.2.2. Argentina
10.2.3. Others
10.3. Europe
10.3.1. UK
10.3.2. Germany
10.3.3. France
10.3.4. Italy
10.3.5. Others
10.4. Middle East and Africa
10.4.1. Saudi Arabia
10.4.2. UAE
10.4.3. Israel
10.4.4. Others
10.5. Asia Pacific
10.5.1. Japan
10.5.2. China
10.5.3. India
10.5.4. Australia
10.5.5. Others
11. Competitive Intelligence
11.1. Investment Analysis
11.2. Recent Deals
11.3. Strategies of Key Players
12. Company Profiles
12.1. Hubspot
12.2. Techtarget
12.3. Demandbase
12.4. Marketo
12.5. 6sense
12.6. Insideview
12.7. Act-On Software
12.8. Engagio
12.9. Radius Intelligence
12.10. Terminus
12.11. AdDaptive Intelligence
12.12. Albacross
12.13. Celsius Gkk International
12.14. Drift
List of Figures
List of Tables
Disclaimer

Hubspot

Techtarget

Demandbase

Marketo

6sense

Insideview

Act-On Software

Engagio

Radius Intelligence

Terminus

AdDaptive Intelligence

Albacross

Celsius Gkk International

Drift

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  • Publishing Date: 2018-10-16
  • Product Code: 1
  • Availability: In Stock
  • $3,800.00
  • Ex Tax: $3,800.00

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