Account-Based Marketing Market - Forecasts from 2018 to 2023
The account-based marketing market was valued at US$XX billion in 2017 and is expected to grow at a CAGR of XX.XX% over the forecast period to reach a market size of US$XX billion by 2023. The growth of this market is being fueled by rapid growth of social media platforms and increasing traction of social media marketing across industries. As competition across industries continues to increase, players across them are adopting various growth strategies to increase their market share and achieve competitive advantage. Many companies are increasing their focus on identification of right target audience, which is increasing the demand for account-based marketing, thus boosting the market growth. However, many enterprises are still reluctant to shift from traditional sales practices to new ones. Stringent regulations regarding data collection by the enterprises is one of the major factors responsible for this reluctance, which is restraining the growth of this market.
This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.
Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study has been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the account-based marketing value chain. Last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.
Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the account-based marketing market.
Major industry players profiled as part of the report are Hubspot, Techtarget, Demandbase, Marketo, 6sense, Insideview, Act-On Software, Engagio, Radius Intelligence, Terminus, AdDaptive Intelligence, Albacross, Celsius Gkk International and Drift.
The account-based marketing market is segmented by account type, offering, deployment model, enterprise size, end-user industry and geography.
By Account Type
By Deployment Model
By Enterprise Size
By End-User Industry
Communication and Technology
Middle East and Africa
Key Questions answered by the report
What is the account-based marketing market size from 2018 to 2023?
How are the major drivers and restraints affecting the account-based marketing market and the opportunities which exist for the key vendors?
Which segment and region will drive or lead the market growth and why?
A comprehensive analysis of competitive landscape and key market participants behaviour
Key strategies being adopted by vendors, with in-depth analysis of their impact on competition and market growth.
Celsius Gkk International