Apple October Event: New Products Expected to Drive Record Profit

Posted by Anjali 05/11/2018 0 Comment(s) White Papers,

Recently on October 30, 2018, Apple has unveiled a new line of products which includes Macbook, updated MacBook Air, and new iPad Pro with Face ID and no home button. There has been a long time since Apple has released an “affordable” premium laptop in its lineup. With declining year-over-year tablet sales for the past five years, the company was expected to launch new models which are cheaper and have additional features. 


iPad Pro with Liquid Retina Display

Apple has introduced the new iPad Pro with all new design and next-generation performance. New models have 11-inch and 12.9-inch Liquid Retina display with integrated Face ID that allows the user to securely unlock iPad with just a glance. iPad Pro constitutes the A12X Bionic chip with next-generation Neural Engine that outperforms most PC laptops while offering a new USB-C connector, Gigabit-class LTE, and up to 1 TB of storage as a step towards powerful and creative mobile computing. The new 11-inch iPad Pro has a bigger display with more pixels and yet there is a 25% reduction in volume, thus making it more portable. Then there is Apple’s next-generation Neural Engine built for advanced machine learning which, allowing completion of up to 5 trillion operations per second in order to enable fast Face ID and plane detection for AR apps. The new iPad Pro also comes with Apple Pencil and Smart Keyboard Folio, available for purchase separately, which provide users with new levels of precision and productivity. The second-generation Apple Pencil magnetically attaches to iPad Pro for pairing and wireless charging. While the new Smart Keyboard Folio protects both front and back of iPad Pro. iPad Pro users can also take the benefit of Group FaceTime to connect with more than one individual at the same time. iOS 12 in iPad Pro brings in new gestures as there are in iPhone X and iPhone XS including tap to wake and swiping to go home, access Control Center, and for multitasking. The new iPad Pro starts at US$799 for 11-inch display and US$999 for 12.9-inch display, while Apple Pencil can be purchased for US$129 and Smart Keyboard Folio for US$159-US$199.


All new MacBook Air for Apple Customers

The all-new MacBook Air features Touch ID, 13-inch Retina display and all the latest processors with all-day battery life and better portable design. This new product from Apple also includes an Apple-designed keyboard, faster SSDs, Force Touch trackpad, and the Apple T2 Security Chip and Thunderbolt 3. This new version of MacBook Air now includes Touch ID which allows a user to instantly unlock the MacBook Air while securely making purchases using Apple Pay. Keeping in mind environmental sustainability, Apple has made the greenest ever MacBook Air by using for the first time Apple-designed aluminum alloy with 100% recycled aluminum in order to reduce the product’s carbon footprint by 50% while providing the same strength and durability which other Apple products have. 


Mac Mini received its first-ever update but with a higher price tag

With all of these new product launches, Apple has finally updated its Mac Mini desktop for the first time in four years since the debut of Mac Mini in the global market. The new model comes with new four- and six-core, 8-gen Intel processor, up to 64 GB of RAM in a sleek new space gray finish. The company has also added up to 2TB of solid-state storage, four Thunderbolt 3 ports, Gigabit Ethernet, and two UBA-A inputs. However, all these advanced features have resulted in an upsurge in the cost of Mac Mini from $499 for previous models to $799 for the latest model. This hike in price makes the Mac Mini less accessible which might affect its overall global demand.