Food And Beverages Anti-Counterfeit Packaging Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Authentication Technology (Optical Variable Coatings, RFID, Barcode, Others), And By Geography- Forecasts From 2022 To 2027

The global food and beverage anti-counterfeit packaging market is anticipated to grow at a CAGR of 16.53% from a market size of US$29.285 billion in 2020 to reach a market size of US$85.437 billion by 2027.

The demand for food and beverage anti-counterfeit packaging will surge due to the growing concerns regarding health risks associated with the sales and consumption of low-quality food products. Additionally, this, in turn, results in huge economic losses to the manufacturers and the company. Hence, with the adoption of anti-counterfeit authentication technologies, the market is poised to hold strong prospects for growth during the forecast period. Authentication is referred to as the act of establishing or confirming a product as genuine. This is of immense importance due to the prevalence of counterfeit food and beverage products owing to a lack of consumer awareness, which may lead to deleterious health effects. Hence, anti-counterfeit authentication technologies protect against the sale of false products. Authentication is done via overt or hidden features on the product packaging. These features include optical variable coatings with changing colours, thermochromic inks, and watermarks. Other features include barcodes, holograms, and RFID tags. Growing counterfeit concerns are further providing an impetus to fuel the market demand during the forecast period. The presence of regulations to take action against counterfeiting is also contributing to driving the market growth during the forecast period. Furthermore, the growing retail industry is further augmenting the market demand in the forecast period, especially with the rise in contactless shopping of food and beverage items.

Additionally, technological advancements in anti-counterfeit technologies will provide an opportunity for the market to thrive during the forecast period.

The market is projected to rise during the course of the forecast period in the form of an opportunity provided by significant technological advancements made in the anti-counterfeit sector.

It has been observed that companies are adopting AI solutions for anti-counterfeit applications. AlpVision SA, a company manufacturing anti-counterfeit solutions for different industrial products, extended its business activities in 2015 with the introduction of artificial intelligence in its products. The company provides artificial intelligence (AI)-based counterfeit solutions in quality control, image analysis and understanding, and many other applications. Today, the company offers digitally invisible anti-counterfeit and product authentication solutions to Forbes Global 2000 companies and, at present, protects more than 30 billion branded products throughout a wide range of industries at the global level. For the wine & spirits industry, the company offers a patented security solution, Crytoglyph® technology. Counterfeit alcoholic beverages are a growing problem for producers and consumers. To fight the growing wine and liquor fraud practices, the company’s products require no visible markings, no additional consumables, no special reading devices, and no changes to production processes. The product can be applied to spirits and aluminium closures and tin capsules by using regularly visible varnish and standard printing processes. Furthermore, advancements like the introduction of edible barcode technology are further providing an opportunity to drive market growth during the forecast period.

Product offerings

• Zebra Technologies Corporation offers MC3330 integrated UHF RFID handhelds which are built for semi-industrial environments to bring a new level of speed, comfort, and accuracy to RFID applications. It has receiver sensibility which allows fast and accurate capture of the most difficult challenging RFID tags.
• Alien Technology an industry leader in electronic technologies like Radio Frequency Identification (RFID), and Ultra High Frequency (UHF) products and services unveiled its High-memory RFID IC and tags in April 2019. Higgs 9 is the first product launched in its next generation of Higgs RFID semiconductor integrated circuits. It is a great asset tracking product as it has improved sensitivity coupled with an expanded memory capacity.

COVID-19  Impact on Food and Beverages Anti-Counterfeit Packaging Market

The market is projected to remain largely unaffected due to the supply of essential food and beverages to customers. Additionally, efforts are being made to ensure that the food is safe from the COVID-19 virus as well. The growing retail grocery shopping along with the COVID-19 global spread is demanding digitally-enabled shopping, which not only serves as a mode of convenience but has emerged as a lifesaver as well. The utilization of technologies like RFID is less time-consuming and is a more socially distant option. Moreover, the transport security and tracking mechanism need surged mainly because the virus is capable of being transmitted by an infectious worker in a food supply chain. Hence, this required authentication technologies to make sure that the food distributed is free from virus particles. To ensure food safety and to prevent supply chain disruptions, high demand for the creation of tools for the detection of SARS-COV-2 in food and beverage items is being realized. Also, the technology is cost-effective in deployment. Thus, anti-counterfeit technology with sensors capable of sensing SARS-COV-2 in foods was unaffected in 2020 and is predicted to expand till the end of the forecast period.

Food and Beverages Anti-Counterfeit Packaging Market Scope:

Report Metric	Details
Market Size Value in 2020	US$29.285 billion
Market Size Value in 2027	US$85.437 billion
Growth Rate	CAGR of 16.53% from 2020 to 2027
Base Year	2020
Forecast Period	2022–2027
Forecast Unit (Value)	USD Billion
Segments Covered	Authentication Technology, And Geography
Regions Covered	North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered	Cognex Corporation, Zebra Technologies Corporation, Alien Technology, LLC., Avery Dennison Corporation, Flint Group, AlpVision SA, GS1 Hong Kong Limited, Temera srl, Food Trax
Customization Scope	Free report customization with purchase

 

Segmentation:

• By Authentication Technology
  • Optical Variable Coatings
  • RFID
  • Barcode
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Others
  • Middle East and Africa
    • UAE
    • Israel
    • Saudi Arabia
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Thailand
    • Others

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Frequently Asked Questions (FAQs)

Q1. What will be the food and beverages anti-counterfeit packaging market size by 2027?
A1. The global food and beverages anti-counterfeit packaging market is anticipated to reach a market size of US$85.437 billion by 2027.

Q2. What is the size of the global food and beverages anti-counterfeit packaging market?
A2. Food and Beverages Anti-Counterfeit Packaging Market was valued at US$29.285 billion in 2020.

Q3. What are the growth prospects for the food and beverages anti-counterfeit packaging market?
A3. The food and beverage anti-counterfeit packaging market is anticipated to grow at a CAGR of 16.53% over the forecast period.

Q4. How is the global food and beverages anti-counterfeit packaging market segmented?
A4. The food and beverages anti-counterfeit packaging market has been segmented by authentication technology, and geography.

Q5. What factors are anticipated to drive the food and beverages anti-counterfeit packaging market growth?
A5. The demand for food and beverage's anti-counterfeit packaging will surge due to the growing concerns regarding health risks associated with the sales and consumption of low-quality food products. 

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