Potato Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Potato Protein Isolate, Potato Protein Concentrate), By Application (Food And Beverages, Animal Feed), And By Geography - Forecasts From 2023 To 2028

The potato protein market is projected to grow at a CAGR of 2.14% to reach US$92.089 million by 2024, from US$81.102 million in 2018. The potato protein market is expected to grow due to the growing vegan population along with increasing health concerns among the end-users. The growing adoption of potato proteins in supplements and sports nutrition is assumed to drive the market. Growth prospects in emerging economies are creating new opportunities for the market to grow in the next five years. Moreover, the growing inclination of consumers towards substitutes of animal protein is anticipated to boost the growth of the market. However, high production cost along with low awareness among the population is expected to hamper the growth of the market. Furthermore, low production and distribution in the market along with limited consumption in food and feed industries are likely to hinder the growth of the market. The market is segmented into type, application, and geography. Based on type, potato protein concentrate is expected to hold a significant market share owing to its wide adoption and consumption in feed industries. Geographically, Europe is projected to be a substantial shareholder in the market during the forecasted period owing to the investment by major companies to expand their production facilities. Furthermore, the recent drought in the European region has severely affected the regional potato harvest resulting in a surge in potato protein prices further increasing the revenue and profitability of major players in the European potato market.

DRIVERS

The growth prospect in emerging economies.

Increasing adoption of supplements and sports nutrition

Growing health concerns among consumers.

RESTRAINTS

High production cost

Low production and distribution in the market.

INDUSTRY UPDATES

In June 2019, fast food chains such as Burger King, White Castle, and Red Robin partnered to introduce Impossible Burger made of soy and potato protein as demand for vegan products is increasing.

In March 2019, Aveba opened its new facility in the Netherlands to spur innovation in potato-based ingredients.

The major players profiled in the potato protein market are Avebe, Tereos Starch and Sweetners, ROQUETTE, AKV Langholt, WPPZ SA, KMC a.m.b.a, PPZ Niechlow, Emsland Group, Südstärke, PEPEES S.A. and Agrana.

Segmentation

The potato protein market has been analyzed through the following segments:

• By Type

• • Potato Protein Isolate
  • Potato Protein Concentrate

• By Application

• • Food and Beverages
  • Animal Feed

• By Geography

• • North America

• • • USA
    • Canada
    • Mexico

• • South America

• • • Brazil
    • Argentina
    • Others

• • Europe

• • • Germany
    • France
    • United Kingdom
    • Spain
    • Others

• • Middle East and Africa

• • • Saudi Arabia
    • Israel
    • Others

• • Asia Pacific

• • • China
    • Japan
    • South Korea
    • India
    • Others