Cloud Television (TV) Market - Industry Trends, Opportunities and Forecasts to 2023
Cloud TV allows a user to choose the programs a user wants to watch from an archive of different programs or can opt to stream live Television. The TV programs can be streamed to any device with an internet connection and an internet browser. Cloud TV is a software platform that virtualizes set-top-box functionality, enabling the service providers to bring advanced user interfaces, online video experiences such as YouTube along with social networking, internet browsing, online gaming, video conferences, and interactive web-style advertising to televisions, and connected electronics devices.
The global cloud TV market is expected to witness a significant CAGR of 8.80% during the forecast period owing some key factors such as growing adoption of smartphones, tablets, and smart TV. Moreover, factors such as rising demand for high definition quality content and rich graphics, growth in the 3D content, and increased number of connected devices are further augmenting the demand for cloud TV solutions. Some of the advantages of the cloud TV include low upfront cost, fast time to market of service and reduced operational complexity. However, factors such as government regulations on the bandwidth allocation, low quality of video content to be delivered on cloud TV, and security and privacy concerns due to growing cases of hacking will restrain the market growth during the forecast period. Moreover, lack of high-speed network infrastructure, especially in emerging economies, will further hinder the growth of cloud TV market in several countries.
North America holds the largest share of the market due to high-speed network access across the region. However, Asia-Pacific is projected to witness the fastest growth of cloud TV market owing to the expansion of data centers and rising demand for cloud services by various industries. Furthermore, an increase in cross-border trade conducted by companies in this region will further boost the demand for smart cloud TVs during the forecast period.
Firstly, the report provides a brief introduction of the market and deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentation which has been covered as part of the report.
Next, the section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of Cloud TV. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.
Thirdly, Cloud TV market has been segmented on the basis of deployment methods, service, and geography.
By Deployment Model
- Public Cloud
- Private Cloud
- Hybrid Cloud
- SaaS (Software as a Service)
- IaaS (Infrastructure as a Service)
- PaaS (Platform as a Service)
- North America
- South America
- Europe Middle East and Africa
- United Kingdom
- Middle East and Africa
- Asia Pacific
- North America
Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are Phoenix TV, Ziggo, PCCW, Oceanic Time Warner, Character Communication, Liberty Global, Blinkbox, Altice USA and Comcast Corporation among others.
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1. Market Overview and Segmentations
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis
4.8. Industry Value Chain Analysis
5. Cloud TV Market Forecast by Deployment Model (US$ billion)
5.1. Public Cloud
5.2. Private Cloud
5.3. Hybrid Cloud
6. Cloud TV Market Forecast by Service (US$ billion)
6.1. SaaS (Software as a Service)
6.2. IaaS (Infrastructure as a Service)
6.3. PaaS (Platform as a Service)
7. Cloud TV Market Forecast by Geography (US$ billion)
7.1.1. North America
7.1.2. South America
7.2. Europe Middle East and Africa
18.104.22.168. United Kingdom
7.2.2. Middle East and Africa
7.3. Asia Pacific
8. Competitive Intelligence
8.1. Investment Analysis
8.2. Recent Deals
8.3. Strategies of Key Players
9. Company Profiles
9.1. Phoenix TV
9.4. Oceanic Time Warner
9.5. Character Communication
9.6. Liberty Global plc
9.8. Altice USA
9.9. Comcast Corporation