Global Digital Media Adapters Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Connectivity (Wired, Wireless), By Content (Audio, Video), And By Geography - Forecasts From 2022 To 2027

The global digital media adapters market is projected to grow at a CAGR of 2.74% during the forecast period, reaching a market size of US$4,303.920 million in 2027 from US$3,561.160 million in 2020.

Digital Media Adapters are devices used for connecting a computer to a home media system that enables the transfer of digital files and audio content to and from electronic and media devices. Digital media adapters are mostly used for viewing video content; these are small set-top boxes or dongles that have a built-in Wi-Fi network and HDMI ports for connecting to a television. The market for digital media adapters is being driven by increasing broadband speeds, which is making people use more of the internet and view more content online. The penetration of the internet has grown double-fold in a decade, from 22.96% of individuals using the internet to 49.72% of individuals using the internet in 2017. 

Rising disposable income and changing lifestyles are encouraging the use of advanced and innovative home theatre solutions.

The growing popularity of web series or Video on Demand (VoD) is another major factor that is bolstering the market growth of digital media adapters across the globe. The proliferation of smartphones and the availability of fast internet have resulted in a rapid increase in demand for VoD.  People have started viewing more online video content with the availability of web series. Many media adapters manufacturers have a pre-defined list of channels that are embedded in the media adapters themselves. The user can select from the list of available channels and view the content free of charge or by buying a subscription.

Growing penetration of all-in-one smart TVs

Demand for digital media adapters is also increasing with the growing penetration of all-in-one smart TVs because of the more popular method for receiving and watching so-called over-the-top (OTT) content through digital media adapters (DMAs). Internet services have made it easy for the user to locate video media of a television program and access it through a computer and then use a digital media adapter to stream it over the television set, thereby driving the market for digital media adapters. The digital media adapters market is poised to witness positive growth during the next five years owing to the increasing number of online media platforms and rising viewership.

The emerging popularity of wireless digital media adapters

There is a rise in demand for wireless digital media adapters because these devices are positioned as devices optimized for cord-cutters that break traditional cable, satellite, and telco TV services. An increase in the trend of digital media adapters being developed as the size of the USB thumb drive to remove clutter around the set, and in some cases, to provide streaming services to TVs mounted in tricky locations were running a lot of wires is a problem. Digital media adapters are coming with inbuilt Wi-Fi for wireless connection from computers, smartphones, or tablets to television screens for connectivity without wires. This helps in solving the problem of connecting a lot of wires for different reasons, like audio/visual, A/V cabinet, or wall mount. The market for wired digital media adapters is being driven as these adapters are used where there is a requirement for the permanent placement of media adapters.

Video content segment to have a significant share

Streaming services are increasing the demand for digital media adapters, which combined with increasing video content is majorly driving the market for digital media adapters. Popular media adapters like Apple TV, Fire TV, and Roku will come with an inbuilt pre-defined list of channels embedded in the media adapters themselves for providing customers with their own streaming services. The company does even offer a discount on subscriptions to streaming services if customers purchase their digital media adapters at the same time. Audio content is usually used by connecting home theatre systems with a computer, smartphone, or tablet. Streaming quality is high with digital media adapters, and it even solves the problem of sudden freeze-frame and enables an uninterrupted and refined user experience, thus driving the digital media adapters market.

North America leads the global digital media adapters market

Regionally, the digital media adapter market is classified into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. North America holds the major market share in the global digital media adapters market. This dominance is attributed to the presence of established network infrastructure, early adoption of advanced technology, and high demand for video streaming solutions in the region. The presence of major market players in the region and the high adoption of smart home entertainment solutions are further contributing to the high demand for digital media adapters, thus positively impacting the market growth of digital media adapters in this region. The Asia Pacific will witness the fastest regional market growth owing to the rising demand for smart TVs and the growing OTT market with the presence of top OTT platforms such as Amazon Prime, Sony Liv, and Netflix in APAC countries. The South American and Middle East and African regional markets will also witness considerable market growth owing to the rising spending on smart home solutions and increasing demand for video streaming  

Key Developments

• July 2022: As per a press release by Apple Inc in July 2022, Apple launched its USB-C Digital AV Multiport Adapter that connects a Mac that has Thunderbolt 3, Thunderbolt 4, or USB-C port to an HDMI display while also charging. The model A2119 is the newest launched model of USB-C Digital AV Multiport Adapter.
• October 2020: As per the press release by Google in October 2020, along with Google TV, Google launched Chromecast as well, which had a separate control and also supports 4K HDR. A lot of enhancements were made to this recently released device compared to Chromecast of other companies.

Impact of COVID-19 on the Digital Media Adapters Market

The financial crisis caused by the COVID-19 outbreak's global lockdown had an impact on the size of the market for digital media adapters. Global regulatory organizations were forced to enact stringent lockdowns and travel restrictions as the COVID-19 pandemic disaster unfolded. Additionally, this had a significant impact on the market expansion for digital media adapters. The COVID-19 pandemic impacted the supply chain systems since many essential pieces of machinery and supplies were heavily dependent on imports from other nations. The overall production process was negatively impacted by the total lockdown and temporary industry shutdowns, which limited the global market opportunity for digital media adapters. As a result, these factors negatively affected the market's expansion rate. However, it is anticipated that the market for digital media adapters will exponentially increase due to the broad and creative uses of these devices in both household and commercial settings.

Global Digital Media Adapters Market Scope:

Segmentation

• By Connectivity
  • Wired
  • Wireless
• By Content
  • Audio
  • Video
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others