The Growing Market Trend of Beauty Drinks

The global beauty drinks market is projected to grow at a CAGR of 8.33% to reach US$1,269.732 million by 2027, from US$725.288 million in 2020.

Beauty drinks are nutritional drinks that promote anti-aging, brighten the skin, and diminish the appearance of acne, scars, and pigmentation. These beverages aid in skin detoxification since they are made with botanical extracts of vegetables and fruits and are enriched with important amino acids, vitamins, minerals, and antioxidants. Additionally, the increased demand for beauty drinks is due to a significant shift in consumer lifestyles globally. Globally, the requirements and expectations of aging customers are evolving, as evidenced by an increase in demand for specialized solutions that enhance and beautify the outward appearance. They can also aid in skin tightening and the maintenance of healthy nails and hair. Hence, the market size is anticipated to surge in the next five years.

Technological advancements have enabled the foods and drinks, pharmaceutical, and personal care businesses to combine, with the borders that separate each industry becoming increasingly blurred. One important result of this has been the emergence of beauty beverages that claim to improve attractiveness organically and from within.

The increasing awareness of nutricosmetics in addition to the rising trend of retail sales with the implementation of digitalization is the primary key factor in expanding the market share during the forecast period.

Collagen peptides, which stimulate organic collagen-producing cells and decrease premature wrinkles are commonly included in beauty beverages. There is a growing demand for beauty beverages such as collagen-based drinks due to increased knowledge of beauty drinks that provide healthy aging benefits with a concentration on the face, scalp, and nail beauty.

This is because rising consumer knowledge of the advantages of collagen peptides and tripeptides incorporated in human nutrition has gained momentum in both the nutrition and cosmetic industries, leading to the global rise of nutricosmetic solutions.

Furthermore, protein beauty drinks are likely to have a significant proportion of the market over the projection because they are protein-rich components that play a vital role in skin care regimens, which is driving market expansion. It helps to rejuvenate the consumer’s complexion from the inside out when taken regularly. Protein-rich beauty beverages provide various anti-aging advantages, including improved hair and skin, joint restoration, and gut healing.

The market size is estimated to grow with the extensive product launches by beauty companies

Several companies have introduced products and have partnered with other companies to expand their operations which in turn will lead the market to drive revenue in addition to attracting consumers. For instance, Oriflame Cosmetics collaborated with design studio Butterfly Cannon to develop Wellness Aqua Glow in May 2020. Aqua Glow, a beauty drink combining Ceramosides and lingonberries, was the focus of the cooperation. Swedish chemists created the drink to “supplement skin care procedures and promote moisture from the inside out.” Similarly, Sappe PCL announced two new beauty beverages with a less sweet mix that assist enhance immunity while also enhancing skin complexion in October 2021. Beauty Booster includes chlorophyll, zinc, vitamin E, and vitamin B5 to aid in detoxification and immunity while also providing skin benefits. Beauti Immu-C includes 200% beta-glucan, zinc, and vitamin C to aid in the battle against free radicals, increase immunity, and improve skin.

The rising consumer awareness along with the increasing rate of the aging population will surge the market share in the next five years

Beauty beverages contain antioxidant-rich substances such as botanical extracts from fruits and other herbs, minerals, and vitamins. The majority of beauty beverages are consumed by beauty-conscious customers who lead busy lives. During the projection period, a growing population of health-conscious customers, along with high levels of disposable income in developing countries, is likely to create new development prospects. The increased consumer awareness of anti-aging goods and healthy beverages has resulted in the creation of several new drink categories, such as functional and beauty drinks. In industrialized nations, customers prefer functional beverages with additional vitamins and minerals to their equivalents, including carbonated soft beverages.

Moreover, the increasing number of aging populations will drive the market trend to surge by generating demand for anti-aging beauty drinks all around the world. According to UN figures, the number of individuals aged 60 and more will exceed 2.1 billion by 2050, more than double the figure of 962 million in 2017. Furthermore, the number of persons aged 80 and up is expected to triple between 2017 and 2050, from 137 million to 425 million.

According to analysts, the Asia-Pacific region is expected to witness positive market growth in the upcoming years.

Based on Geography, the global beauty drinks are classified as North America, South America, the Middle East, Africa, Europe, and Asia Pacific. Due to consumer awareness and market competitiveness among companies, the market share for this region is predicted to witness a surge. For instance, in September 2020, VANI-T and U-TONIC, two South Australian firms, announced a world-first partnership, a collagen-infused beauty kombucha. The Lumiere Collagen Beauty Elixir is a novel hybrid product that combines beauty and science. Along with the kombucha, VANI-T is introducing a collagen herbal beauty tea mix, which is another first in the collagen wellness category. VANI-T is an Australian luxury tanning, beauty, and wellness firm that serves millions of customers worldwide. Their organic spray tanning formulations are based on indigenous plants and organic components from Australia. U-TONIC is recognized for producing scientifically blended beverages made from 100% natural ingredients, to improve people’s physical and mental health through its ‘functional’ beverage line.

COVID-19 Insights

The COVID-19 virus epidemic had a detrimental influence on market expansion in 2020, owing to higher rates of unemployment, social distancing as well as lockdown precautions, and lower consumer spending globally. At the height of the epidemic, customers prioritized basic commodities and products, resulting in lower total expenditure on beauty products. Marketing costs have decreased globally, as had the postponement and rescheduling of product launches, as well as other related considerations. Furthermore, industrial units were shut down, adding to the already minimal customer preferences.