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The competitive landscape is continuously changing due to the onset of globalisation and all companies are strategizing to maximise their profits. Organisations are basing their strategies on the basis of a target market study so as to allocate their resources efficiently. Target market study deals with the demographic analysis, psychographic analysis and data acquisition. We at KSI assist our clients by providing them with a detailed target market study which includes market segmentation, target audience, demographic trend, industry trend, the impact of government regulation on the business environment and SWOT Analysis.