This was a primary research-based assessment to build a market and competitive intelligence framework to evaluate fleet structure, booking behavior, and the strategic viability of electric vehicle adoption across Indonesia’s rental ecosystem.
The client required a structured assessment of Indonesia’s car rental market to support strategic positioning and evaluate the feasibility electric vehicle rental. While overall mobility demand was growing, there was limited clarity on how EV adoption could fit within the existing rental ecosystem, given differences in charging infrastructure, booking patterns, and operator economics.
KSI was engaged to build an integrated intelligence framework combining market sizing, fleet structure analysis, booking behavior insights, and competitive benchmarking, with a particular focus on identifying segments and cities where EV fleet could be more attactive invesetment.
The engagement focused on translating fragmented mobility and infrastructure signals into actionable strategy guidance. Key objectives included:
Evaluated rental demand across vehicle types, usage duration, and applications to identify segments where EV operating costs and utilization patterns could be favorable.
Mapped charging infrastructure availability, urban usage patterns, and booking channel dynamics to determine which cities and rental categories were structurally suited for EV adoption.
Analyzed how leading operators and platforms were positioning themselves around electrification, helping the client assess whether EV adoption could create differentiation or cost advantage.
The study identified that demand concentration differed sharply between tourism-heavy regions and business-focused cities. Short-term rentals and airport mobility showed stronger suitability for EV rental business due to predictable trip patterns and centralized infrastructure access.
The engagement provided a structured view of Indonesia’s rental ecosystem and a defensible roadmap for evaluating EV adoption within it. By linking demand patterns, infrastructure readiness, and fleet economics, the study enabled the client to assess whether electrification could create measurable commercial value compared to current focus on gasoline car fleet.