Canada Digital Out-Of-Home (DOOH) Advertising Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Digital Bill Boards, Digital Posters, Digital Urban Panels, Others), By Application (Outdoor, Indoor), And By End-User (Entertainment, Retail, Food & Beverages, Telecom, BFSI, Automotive, Personal Care And Household, Others) - Forecasts From 2022 To 2027

  • Published : Feb 2022
  • Report Code : KSI061612236
  • Pages : 114

The Canada digital Out-of-home advertising market is evaluated at US$63.055 million in 2020.

Digital Out of home advertising is the technique of marketing products and services outside our home premises with the support of digital media. The digital advertisements taking place in restaurants, health clubs, and elevators is the major form of the digital out-of-home advertising market. The mode of digital out-of-home advertising technique functions as a major tool to connect with the consumers in public places and captive locations. The advertisements in public places and captive locations tend to create more connection and influence over the consumers in respective products or services. In Canada, the digital out-of-home advertisement system is one of the leading advertising techniques employed in the field of advertisements and multimedia marketing. The technological advancements and penetration of digital media in public and captive places are giving potential for the growth of the digital out-of-home advertising market. The digital screen displays in airports, metro stations, and locations where travelers used to spend time waiting are also driving the market growth of the digital out-of-home advertising market. The presence of more working-class and development attained by the country in public transport are hiking the market of digital out-of-home advertising techniques in Canada.

The outbreak of the COVID pandemic severely affected the growth of the Canada digital out-of-home advertising market. The digital out-of-home advertising market is mainly focused or relies on public transport and captive locations. The lockdowns and isolations imposed by the Canadian government, due to the rising number of COVID cases in Canada, had resulted in the downfall of the Canada DOOH market to a certain extent. DOOH advertisements are mainly employed in public places focused on the locations, where people used to gather, the COVID impact resulted in the isolation of public places making the downfall of the digital out-of-home advertising market.

Penetration of Digital media on public platforms

The penetration of digital media on public platforms is one of the major driving factors for the market growth of the Canada DOOH market. The economical stability of the country is increasing the digitalization rate of public places and the transport sector of the country. The more investments made by the Canadian government and major players in the digital media industry are digitalizing the captive locations. The presence of digital display systems is boosting the market growth of the DOOH advertising market. Display systems are offering more opportunities and space for the growth of the digital out-of-home advertising market. The rising penetration of the internet is also hiking the opportunities for the DOOH advertising market. According to the reports of the Canada digital ministry, it recorded approximately 35.63 million digital users in Canada.

Introduction of key players

The support and assistance provided by the Canadian government in digitalization and the introduction of new key players in the Canadian market are boosting the market growth of the Canadian digital out-of-home advertising market. The support offered by the Canadian government is resulting in the introduction of new brands and company giants in the market. The rising number of products and major brands in the market is increasing the need for a wide range of advertising and promotion methods and techniques. The ability of the DOOH advertising system to advertise the products to a large area and a greater number of consumers is hiking the demand for the DOOH advertising system among large companies and brands. The introduction of company giants and key players in Canada is boosting the advertising techniques and DOOH advertising market of the country.

Canada Digital Out-Of-Home (DOOH) Advertising Market Scope:

Report Metric Details
 Market size value in 2020  US$63.055 million
 Growth Rate  CAGR of during the forecast period
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered  Product, Application, And End-User
 Companies covered  UB Media, Adapt Media, OUTFRONT Media, CHR Media Group, Lamar   Advertising company
 Customization scope  Free report customization with purchase



  • By Product
    • Digital Bill Boards
    • Digital Posters
    • Digital Urban Panels
    • Others
  • By Application
    • Outdoor
    • Indoor
  • By End-User
    • Entertainment
    • Retail
    • Food & Beverages
    • Telecom
    • BFSI
    • Automotive
    • Personal Care and Household
    • Others

1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Canada Digital Out-Of-Home Advertising Market Analysis, by Product
5.1. Introduction
5.2. Digital Bill Boards
5.3. Digital Posters
5.4. Digital Urban Panels
5.5. Others

6. Canada Digital Out-Of-Home Advertising Market Analysis, by Application
6.1. Introduction
6.2. Outdoor
6.3. Indoor

7. Canada Digital Out-Of-Home Advertising Market Analysis, by End user
7.1.  Introduction
7.2. Entertainment
7.3. Retail
7.4. Food & Beverages
7.5. Telecom
7.6. BFSI
7.7. Automotive
7.8. Personal Care and Household
7.9. Others

8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. Company Profiles 
9.1. UB Media
9.2. Adapt Media 
9.3. OUTFRONT Media
9.4. CHR Media Group
9.5. Lamar Advertising company

UB Media

Adapt Media


CHR Media Group

Lamar Advertising company