Data Masking Market Size, Share, Opportunities And Trends By Type (Static, Dynamic), By Business Function (Finance, Operations, Marketing And Sales, Human Resources, Legal, Others), By Component (Solution, Services), By Deployment Model (On-premise, Cloud), By Enterprise Size (Small, Medium), By End-User Industry (BFSI, Retail, Communication And Technology, Government And Defence, Media And Entertainment, Others) And Geography - Forecasts From 2019 To 2024

  • Published : Mar 2020
  • Report Code : KSI061611807
  • Pages : 114

The data masking market was valued at US$XX.XX billion in 2017 and is expected to grow at a CAGR of XX.XX% over the forecast period to reach a total market size of US$XX.XX billion by 2023. Rapid growth of industries and continuous digitization of business processes has been exponentially increasing the volume of data generated every day. With this rapid increase in data volumes, the risk of data breach has been one of the major concerns for the enterprises. Any occurrence of data breach can lead to significant revenue loss for the companies. This is increasing the demand for advanced data masking solutions across industries. Furthermore, stringent regulations regarding safety of customers’ data have been increasing the adoption of data masking solutions among the enterprises as non-compliance to such regulations can cost the companies huge federal fines besides loss of customers’ trust. In a landscape as competitive as the present one, the companies are focusing on compliance to regulations in order to gain customers’ trust and boost their revenue generation. This is fueling the adoption of data masking solutions, thus boosting the growth of the market.

This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.

Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study has been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the data masking value chain. Last step involves complete market engineering which includes analysing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.

Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the data masking market.

Major industry players profiled as part of the report are IBM, Informatica, Solix Technologies, Inc., Innovative Routines International (IRI), Inc., Delphix, Mentis, Micro Focus, Oracle, Compuware Corporation, Impreva and Capgemini.


The data masking market is segmented by type, business function, component, deployment model, enterprise size, end-user industry and geography.

By Type



By Business Function



Marketing and Sales

Human Resources



By Component



By Deployment Model



By Enterprise Size



By End-User Industry



Communication and Technology

Government and Defence

Media and Entertainment


By Geography

North America

United States




South America










Middle East and Africa

Saudi Arabia




Asia Pacific







Key Questions answered by the report

What is the data masking market size from 2018 to 2023?

How are the major drivers and restraints affecting the data masking market and the opportunities which exist for the key vendors?

Which segment and region will drive or lead the market growth and why?

A comprehensive analysis of competitive landscape and key market participants behaviour

Key strategies being adopted by vendors, with in-depth analysis of their impact on competition and market growth.

1. Introduction
2. Research Methodology  
2.1. Research Process And Design
2.2. Research Assumptions
3. Executive Summary
4. Market Dynamics
4.1. Market Segmentation
4.2. Market Drivers
4.3. Market Restraints
4.4. Market Opportunities
4.5. Porter’s Five Force Analysis
4.5.1. Bargaining Power Of Suppliers
4.5.2. Bargaining Power Of Buyers
4.5.3. Threat Of New Entrants
4.5.4. Threat Of Substitutes
4.5.5. Competitive Rivalry In The Industry
4.6. Life Cycle Analysis- Regional Snapshot
4.7. Market Attractiveness
5. Data Masking Market by Type
5.1. Static
5.2. Dynamic
6. Data Masking Market by Business Function
6.1. Finance
6.2. Operations
6.3. Marketing and Sales
6.4. Human Resources
6.5. Legal
6.6. Others
7. Data Masking Market by Component
7.1. Solution
7.2. Services
8. Data Masking Market by Deployment Model
8.1. On-premise
8.2. Cloud
9. Data Masking Market by Enterprise Size
9.1. Small
9.2. Medium
9.3. Large
10. Data Masking Market by End-User Industry
10.1. BFSI
10.2. Retail
10.3. Communication and Technology
10.4. Government and Defence
10.5. Media and Entertainment
10.6. Others
11. Data Masking Market by Geography
11.1. North America
11.1.1. United States
11.1.2. Canada
11.1.3. Mexico
11.1.4. Others
11.2. South America
11.2.1. Brazil
11.2.2. Argentina
11.2.3. Others
11.3. Europe
11.3.1. UK
11.3.2. Germany
11.3.3. France
11.3.4. Italy
11.3.5. Others
11.4. Middle East and Africa
11.4.1. Saudi Arabia
11.4.2. UAE
11.4.3. Israel
11.4.4. Others
11.5. Asia Pacific
11.5.1. Japan
11.5.2. China
11.5.3. India
11.5.4. Australia
11.5.5. Others
12. Competitive Intelligence
12.1. Investment Analysis
12.2. Recent Deals
12.3. Strategies of Key Players
13. Company Profiles
13.1. IBM
13.2. Informatica
13.3. Solix Technologies, Inc.
13.4. Innovative Routines International (IRI), Inc.
13.5. Delphix
13.6. MENTIS
13.7. Micro Focus
13.8. Oracle
13.9. Compuware Corporation
13.10. Impreva
13.11. Capgemini
List of Figures
List of Tables



Solix Technologies, Inc.

Innovative Routines International (IRI), Inc.



Micro Focus


Compuware Corporation