The data masking market was valued at US$XX.XX billion in 2017 and is expected to grow at a CAGR of XX.XX% over the forecast period to reach a total market size of US$XX.XX billion by 2023. Rapid growth of industries and continuous digitization of business processes has been exponentially increasing the volume of data generated every day. With this rapid increase in data volumes, the risk of data breach has been one of the major concerns for the enterprises. Any occurrence of data breach can lead to significant revenue loss for the companies. This is increasing the demand for advanced data masking solutions across industries. Furthermore, stringent regulations regarding safety of customers’ data have been increasing the adoption of data masking solutions among the enterprises as non-compliance to such regulations can cost the companies huge federal fines besides loss of customers’ trust. In a landscape as competitive as the present one, the companies are focusing on compliance to regulations in order to gain customers’ trust and boost their revenue generation. This is fueling the adoption of data masking solutions, thus boosting the growth of the market.
This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.
Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study has been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the data masking value chain. Last step involves complete market engineering which includes analysing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.
Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the data masking market.
Major industry players profiled as part of the report are IBM, Informatica, Solix Technologies, Inc., Innovative Routines International (IRI), Inc., Delphix, Mentis, Micro Focus, Oracle, Compuware Corporation, Impreva and Capgemini.
The data masking market is segmented by type, business function, component, deployment model, enterprise size, end-user industry and geography.
By Business Function
Marketing and Sales
By Deployment Model
By Enterprise Size
By End-User Industry
Communication and Technology
Government and Defence
Media and Entertainment
Middle East and Africa
Key Questions answered by the report
What is the data masking market size from 2018 to 2023?
How are the major drivers and restraints affecting the data masking market and the opportunities which exist for the key vendors?
Which segment and region will drive or lead the market growth and why?
A comprehensive analysis of competitive landscape and key market participants behaviour
Key strategies being adopted by vendors, with in-depth analysis of their impact on competition and market growth.
Solix Technologies, Inc.
Innovative Routines International (IRI), Inc.
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