Endpoint Security Market Size, Share, Opportunities, And Trends By Endpoint Type (Computer & Laptops, Smartphones, IoT Devices, Others), By Security Type (Endpoint Detection And Response, Endpoint Protection Platform, Mobile Threat Defense, Others), By Enterprise Size (Small & Medium, Large), By End-Users (BFSI, Government, IT & Communications, Retail, Others), And By Geography - Forecasts From 2023 To 2028

The endpoint security market was valued at US$9.431 billion in 2021.

The endpoint security market is anticipated to expand at a steady pace during the forecast period. Endpoint security represents a strategy aimed at safeguarding user endpoints such as desktops, laptops, and mobile devices from potential threats and malicious activities, while also protecting computer networks that are remotely connected to these client devices. Endpoint security is used by financial institutions, government agencies, and the retail sector to protect their networks by ensuring all devices that connect to it meet security standards. The increasing incidents of attacks targeting remote management ports and the improved network devices are significant factors driving the growth of the endpoint security market.

Growing number of IP network-connected devices bolsters the endpoint security market growth.

The proliferation of digital technology and the increasing trend of Bring Your Own Device (BYOD) in many organizations has increased the number of devices such as laptops, desktops, and mobile devices connecting to IP networks. Each device represents a potential entry point for security threats, increasing the overall vulnerability of the network. This has subsequently led to heightened demand for endpoint security solutions to protect these networks from potential invasions and malicious activities. According to the Cisco Annual Internet Report, the worldwide number of networked devices per capita is projected to increase to 3.6 by 2023, showing significant growth from 2.4 networked devices per capita recorded in 2018. Additionally, as per the same report, the total count of networked devices is anticipated to reach 29.3 billion by 2023, up 59%, reported in 2018.

Escalating attacks on remote management ports drive market expansion.

Remote management ports which are crucial for managing and controlling devices over the network, have become prime targets for cybercriminals. Exploiting these ports can grant unauthorized access to network devices, paving the way for data breaches. Due to the increasing number of such attacks, organizations are recognizing the need for robust endpoint security solutions to protect their networks. This need for enhanced security is significantly propelling the growth of the endpoint security market. According to the Microsoft Digital Defense report, in June 2021, the global count of attacks on remote management ports was around 20 million, which dramatically escalated to roughly 120 million by May 2022.

Strategic investments and collaborations drive endpoint security market growth.

Major companies’ investment and collaboration in the endpoint security industry are catalyzing innovation and progress. By teaming up with emerging tech providers, these established players leverage combined resources and expertise to create advanced, holistic solutions. For instance, in March 2023, CrowdStrike declared its strategic investment in Abnormal Security, an initiative that also introduced a new partnership between both companies. This collaboration will merge CrowdStrike's Falcon platform with the Abnormal platform to provide superior email and endpoint attack detection and response, along with automated account remediation. Also, in March 2023, Netsurion reinforced its collaboration with Deep Instinct to enhance its managed endpoint security offerings.

Asia-Pacific is anticipated to dominate the market.

The Asia Pacific region is expected to be the dominant player owing to the significant investments, collaborations, and government initiatives to strengthen cyberinfrastructure which is positively impacting the demand & usage of endpoint security solutions. For instance, in July 2023, AZ Asia-Pacific formed a partnership with Absolute Software to bolster cyber resilience for businesses across the Asia Pacific region. Also in January 2022, RAH Infotech partnered with Lookout to distribute their SASE and Mobile Security Solutions throughout India, including Lookout Secure Access Service Edge and Mobile Endpoint Security solutions.

Alert fatigues may restrain the endpoint security market growth.

Endpoint security systems may incorrectly flag harmless activities as potential threats, a phenomenon known as false positives. These false positives can result in resources being wasted on investigating and mitigating perceived threats that do not exist. This not only reduces operational efficiency but can also cause undue stress and confusion within the organization. False positives can also lead to 'alert fatigue' where an abundance of warnings desensitizes the security team, making them less likely to respond to actual threats promptly. These factors may cause hesitation among potential clients when considering the adoption of endpoint security solutions, thereby constraining the growth of the endpoint security market.

Key Developments

• November 2022: WatchGuard Technologies introduced Aether 14 and WG Cloud, their latest Endpoint Security Release, which comes with several noteworthy capabilities. Among these, Endpoint Risk Monitoring stands out as a significant addition, providing enhanced monitoring and visibility into endpoint security risks, reinforcing the overall protection offered by the solution.
• April 2022:  Kaspersky unveiled its latest edition of Endpoint Security Cloud, known as Kaspersky Endpoint Security Cloud Pro. This enhanced version comes with new advanced features including automated response options and an expanded array of security controls. Additionally, the Pro version offers in-built training modules to aid IT professionals in enhancing their cybersecurity skills and maximizing their use of specialized security products.
• November 2021: IBM, a global technology powerhouse, acquired endpoint security company ReaQta as part of a broader strategy to enhance its QRadar brand. The acquisition is poised to expand IBM's cybersecurity offerings by incorporating a new suite of Extended Detection and Response (XDR) capabilities, thereby amplifying the robustness and reach of IBM's security solutions.
• March 2021: ESET, a worldwide cybersecurity frontrunner, unveiled its new endpoint security management platform, ESET PROTECT, in India. The fresh solution provides simplified and automated management of ESET’s extensive range of security offerings. ESET PROTECT offers versatility with two deployment alternatives: on-premises and cloud-based, thus addressing a variety of business needs and security requirements.
• September 2020: Ivanti, announced the strategic acquisitions of MobileIron and Pulse Secure. These acquisitions are aimed at bolstering Ivanti's capabilities to further automate and secure endpoints. With the integration of MobileIron's unified endpoint management and Pulse Securer’s secure access solutions, Ivanti aims to deliver a more comprehensive and efficient approach to endpoint security.

Endpoint Security Market Scope:

Segmentation

• By Endpoint Type
  • Computer & Laptops
  • Smartphones
  • IoT Devices
  • Others
• By Security Type
  • Endpoint Detection and Response
  • Endpoint Protection Platform
  • Mobile Threat Defense
  • Others
• By Enterprise Size
  • Small & Medium
  • Large
• By End-Users
  • BFSI
  • Government
  • IT & Communications
  • Retail
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Other