The Digital Signage market is expected to grow at a compound annual growth rate of 11.67% over the forecast period to reach a market size of US$11.372 billion in 2026, from US$5.250 billion in 2019.
Digital signage has been called and known as a sub-segment of signage. It usually uses technologies such as projectors, LED, and LCD to show content like digital information, streaming media, videos, and images. Digital signage is usually found in various types of public areas, such as corporate buildings, restaurants, hotels, stadiums, museums, retail stores, and others. Companies, institutions, and other relative sources have been using digital signage for advertisement, social causes, and other related causes. Moreover, with the growth of social media, the market is expected to grow at a considerable rate.
Major players have been making significant developments in the market.
Increasing usage by food & beverage companies
The market is expected to surge in the coming years, due to the increasing usage of digital signage for advertisement and other related purposes by food and beverage companies, worldwide. Restaurants, food outlets, and others have been using digital signage to attract their customers. They are investing a significant sum of capital in digital advertising to enhance and improve their branding and marketing strategy. Major companies have been making significant developments in the market. For instance, Pickel, one of the imperative players in the market, has been offering digital signage software solutions for restaurants. The company offers digital menu boards, also show live queue status, and market users promotions and offers effectively. Other players have also been making significant developments in the market. For instance, Novisign, one of the major players, has been offering digital menu board software for restaurants and food outlets. These trends and developments are expected to be an imperative factor in the market growth, in the coming years.
|The market size value in 2019||US$5.250 billion|
|The market size value in 2026||US$11.372 billion|
|Growth Rate||CAGR of 11.67% from 2019 to 2026|
|Forecast Unit (Value)||USD Billion|
|Segments covered||Solutions, Industry Vertical, And Geography|
|Regions covered||North America, South America, Europe, Middle East and Africa, Asia Pacific|
|Companies covered||Samsung, Panasonic Corporation, Sharp Corporation, Sony Corporation, BrightSign LLC, LG Electronics, Microsoft Corporation, Intel Corporation, KeyWest Technology, Inc., Omnivex Corporation|
|Customization scope||Free report customization with purchase|
Frequently Asked Questions (FAQs)
Q1. What is the size of the global digital signage market?
A1. Digital Signage Market was valued at US$5.250 billion in the year 2019.
Q2. What will be the digital signage market size by 2026?
A2. The digital signage market is expected to reach a total market size of US$11.372 billion by 2026.
Q3. What are the growth prospects for the digital signage market?
A3. The global digital signage market is expected to grow at a CAGR of 11.67% over the forecast period.
Q4. What factors are anticipated to drive the digital signage market growth?
A4. Growing demand for digital signage solutions across different industry verticals is expected to bolster the digital signage market growth in the upcoming years.
Q5. Who are the major players in the digital signage market?
A5. Prominent/major key market players in the digital signage market include Samsung, Panasonic Corporation, Sharp Corporation, and Sony Corporation among others.