1. INTRODUCTION
1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key benefits for the stakeholders
2. RESEARCH METHODOLOGY
2.1. Research Design
2.2. Research Process
3. EXECUTIVE SUMMARY
3.1. Key Findings
4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View
5. IN-GAME ADVERTISING MARKET BY AD TYPE
5.1. Introduction
5.2. Static Ads
5.3. Dynamic Ads
5.4. Advergaming
6. IN-GAME ADVERTISING MARKET BY GAME TYPE
6.1. Introduction
6.2. PC/Laptop Games
6.3. Console Games
6.4. Smartphone/Tablet Games
7. IN-GAME ADVERTISING MARKET BY GEOGRAPHY
7.1. Introduction
7.2. North America
7.2.1. By Ad Type
7.2.2. By Game Type
7.2.3. By Country
7.2.3.1. USA
7.2.3.2. Canada
7.2.3.3. Mexico
7.3. South America
7.3.1. By Ad Type
7.3.2. By Game Type
7.3.3. By Country
7.3.3.1. Brazil
7.3.3.2. Argentina
7.3.3.3. Others
7.4. Europe
7.4.1. By Ad Type
7.4.2. By Game Type
7.4.3. By Country
7.4.3.1. United Kingdom
7.4.3.2. Germany
7.4.3.3. France
7.4.3.4. Spain
7.4.3.5. Others
7.5. Middle East and Africa
7.5.1. By Ad Type
7.5.2. By Game Type
7.5.3. By Country
7.5.3.1. Saudi Arabia
7.5.3.2. UAE
7.5.3.3. Others
7.6. Asia Pacific
7.6.1. By Ad Type
7.6.2. By Game Type
7.6.3. By Country
7.6.3.1. China
7.6.3.2. Japan
7.6.3.3. India
7.6.3.4. South Korea
7.6.3.5. Taiwan
7.6.3.6. Others
8. COMPETITIVE ENVIRONMENT AND ANALYSIS
8.1. Major Players and Strategy Analysis
8.2. Market Share Analysis
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Competitive Dashboard
9. COMPANY PROFILES
9.1. Admix
9.2. Bidstack Limited
9.3. Adverty AB
9.4. Rapidfire, Inc.
9.5. Playwire
9.6. Gamelin
9.7. Engage
9.8. ironSource
10. APPENDIX
10.1. Currency
10.2. Assumptions
10.3. Base and Forecast Years Timeline
10.4. Key benefits for the stakeholders
10.5. Research Methodology
10.6. Abbreviations