Kids’ Smartwatch Market expected to reach USD 6.822 billion by 2030

kids smartwatch market

Kids’ Smartwatch Market Trends & Forecast

According to a research study published by Knowledge Sourcing Intelligence (KSI), the kids smartwatch market will expand from USD 4.203 billion in 2025 to USD 6.822 billion in 2030 at a CAGR of 10.17% during the forecast period.

The Kids’ Smartwatch Market refers to the entire process of creating, producing, and selling wearable devices made for kids with a blend of different features, such as GPS tracking, SOS alerts, fitness monitoring, education games, and limited communication tools. The devices are a means for parents to supervise their kids and for kids to manage their lives in a more independent way. This lifestyle is mainly child-friendly as it encourages safety, health, and interactive learning while taking into consideration the less screen time compared to that of smartphones. The market is driven by the changing needs of tech-savvy families, who are now able to share their locations in real-time, encourage each other in their activities, and respond to emergencies, all of which are necessary in a time of increased child mobility and digital integration.

Moreover, improvements in battery life, water resistance, and AI-enabled features have turned children’s smartwatches into more durable and user-friendly devices, hence making them appeal to both the personal and institutional markets. The market’s expansion is supported by the increasing urban child safety concern, along with the busy modern lifestyles and the rise of the new generation that is digital and computer literate worldwide. Analyst reports indicate the sector’s growth trend as a result of the consumer electronics market’s rapid development and the demand for inexpensive yet feature-heavy wearable devices, which, in turn, have a positive impact on the health and connectivity of children all over the world.

Request a free sample copy or view the report summary: Kids’ Smartwatch Market Report

Kids’ Smartwatch Market Highlights

  • The standalone segment is likely to take the largest portion of the market share in the product type category by 2030 due to its lack of necessity for parental smartphones, thus allowing children more freedom with built-in cellular connectivity, GPS, and apps. Parents who are looking for devices that encourage responsibility but still want to keep an eye on their children, particularly school-aged kids, will find this period especially appealing, as the kids will be the ones managing their school activities and various extracurricular activities.
  • The Android compatibility segment is already on the right path to becoming a major player in the compatibility categories. Android’s open system is very flexible, and it offers very different and affordable applications in education, gaming, and health tracking. It is thus that the number of users is more and more accepted in the developing areas. Its broad spectrum of device integration and the possibilities of customization have made it the choice of technology for families with different setups, thus surpassing iOS in world penetration.
  • The individual use category would be the major contributor to the app market by 2030, since the generation of parents would put personal safety and wellness tools, such as step counters and sleep trackers, into daily routines in children’s lives. The rise of remote education and outdoor play after the pandemic has increased the demand for devices that combine fun and functionality, like voice messaging and geofencing alerts.
  • The offline sales channel is expected to remain the most important distribution channel throughout the forecast period, as consumers still prefer the old way of going to a store, trying the product, and then buying it when it comes to products for young users. The presence in supermarkets, specialized electronics shops, and toy stores does help a lot in building the company’s image as a good one in quality products; even so, the online growth is through the help of e-commerce giants.
  • North America has the largest share in the kids’ smartwatch market. This is due to the fact that the region has better infrastructure, the population has very good buying power, and the trend of looking for easier tech solutions in children’s safety, such as using AI for tracking, is getting stronger. The area’s well-established e-commerce system and the presence of big companies like Fitbit, Garmin, and others are the main factors for the popularization of the product, while the strong regulations for the protection of data privacy have been an additional factor that legitimizes its leading role.

Report Coverage:

Report Metric Details
Kids’ Smartwatch Market Size in 2025 US$4,203.918 million
Kids’ Smartwatch Market Size in 2030 US$6,822.911 million
Growth Rate CAGR of 6.24%
Drivers
  • Parental Concerns for Safety Have Increased
  • Growing Adoption of Education and Digital Awareness
Restraints
  • Data Privacy and Security Risks
  • High Costs and Accessibility Barriers
Segmentation
  • Product Type
  • Compatibility
  • Application
  • Distribution Channel
  • Geography
List of Major Companies in Kids’ Smartwatch Market
  • Qualcomm
  • Vtech Kids
  • Huawei Technology
  • Omate
  • Xiaomi Corporation

Kids’ Smartwatch Market Growth Drivers and Restraints

Growth Drivers:

  • Parental Concerns for Safety Have Increased: The technological advancements in GPS, SOS buttons, and real-time location alerts have been a great help to parents who are worried about child abductions or kids doing unsupervised activities, especially in cities that have such problems, thereby creating a demand for reliable monitoring devices.
  • Growing Adoption of Education and Digital Awareness: There is growing awareness and focus among parents on their children’s mental health, fitness, and interactive learning applications, which are being integrated in smartwatches. These are features to offer daily routines and health updates of kids, which support global youth population expansion and balanced screen time.

Restraints:

  • Data Privacy and Security Risks: Growing numbers of connected devices introduce privacy and security concerns due to their vulnerabilities, raising fears of data breaches/hacked data involving children’s private information. The risk is compounded by the various government regulations on different standards of protection of children’s data, which erodes the confidence of consumers in using connected devices and ultimately inhibits broader acceptance of these devices.
  • High Costs and Accessibility Barriers: For many parents who would like to purchase connected devices for their children, premium price points limit access to many low- and middle-income families, as well as the current pace of innovation means parents must upgrade connected devices every few years due to obsolescence.

Kids’ Smartwatch Market Key Development

  • In June 2025, Pinwheel launched a new smartwatch for children, which features many of the same functions as adult smartwatches (including GPS and text messaging), as well as a voice-activated AI chat engine that parents can oversee. This smartwatch is intended for kids aged 7-14 and enables parents to identify authorized contacts for their child, track conversations, and disable the AI chat function when they are not comfortable.
  • In May 2025, COSMO Technologies announced a partnership with The Week Junior and launched the first children’s news app on smartwatches as part of the COSMO JrTrack line. This news app provides kids with age-appropriate weekly news stories, fun facts, survey-type polling topics, and educational activity suggestions originally published by The Week Junior magazine, engaging kids in current events.

Kids’ Smartwatch Market Segmentation

Knowledge Sourcing Intelligence has segmented the Kids’ Smartwatch Market based on product, compatibility, connectivity, distribution channel, application, and region:

Kids’ Smartwatch Market, By Product

  • Standalone
  • Non-Standalone

Kids’ Smartwatch Market, By Compatibility

  • Android
  • iOS
  • Windows

Kids’ Smartwatch Market, By Connectivity

  • Bluetooth
  • Wi-Fi

Kids’ Smartwatch Market, By Distribution Channel

  • Online
  • Offline

Kids’ Smartwatch Market, By Application

  • Position Tracking
  • Audio & Video Calling
  • Texting & Voice Notes
  • Fitness Tracking
  • Others

Kids’ Smartwatch Market, By Region

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Indonesia
    • Others

Kids’ Smartwatch Market Key Players

  • VTech
  • Huawei Technologies Co., Ltd
  • Xiaomi
  • Garmin Ltd.
  • Fitbit (Google LLC)
  • Apple Inc.
  • Xplora
  • Verizon
  • Omate
  • Noise
  • Imagine Marketing Limited.
  • Gabb Wireless Inc
  • TCL