Kids’ Smartwatch Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Product Type (Integrated, Standalone), By Compatibility (IOS, Android), By Application (Individual Use, School, Kids Training Organization), By Distribution Channel (Online, Offline), And By Geography – Forecast From 2022 To 2027

Published:  Mar 2022 Report Code: KSI061612995 Pages: 111

The kids’ smartwatch market is projected to grow at a CAGR of 16.45% during the forecast period to reach US$1,687.197 million by 2027, from US$581.136 million in 2020. 

A smartwatch is a digital watch that can perform a range of tasks in addition to timekeeping. Monitoring heart rate, tracking exercise, and delivering reminders throughout the day are just a few examples. A touchscreen display on a smartwatch, like on a smartphone, allows the conduction of actions by tapping or swiping on the screen. Smartwatches now come with various apps comparable to those found on smartphones and tablets. These apps include features such as weather forecasting, stock market updates, and map & directions. The majority of smartwatches can also make phone calls and send and receive text messages. The many features of kids' smartwatches, such as location tracking in an emergency and smart notification, are some drivers propelling the kids' smartwatch market forward.

The global kids' smartwatch market is predicted to expand due to increased consumer health awareness, enhanced smartwatch features, and technical advancements.

People's increased health awareness is a major element driving the market for kids' smartwatches to grow. Smartwatches can be used to take the necessary steps ahead of time based on a person's health parameters. Doctors can easily keep track of their patient's health and treat them appropriately. A growing number of parents are utilizing digital tools such as smartwatches to monitor their children's health. As a result, the rise in consumer health awareness is pushing the growth of the kids' smartwatch market. Because each smartwatch has a fitness tracker component, its product development is expanding as a whole because it offers multi-functional features for monitoring health parameters. Parents can follow their children's glucose and blood pressure levels before and after they participate in physical activities, as well as when they attend various sites on the school campus, using smartwatches with health and fitness monitors. In the next years, this is expected to give market players several opportunities.

The availability of smart notification functions in a smartwatch that aid in the safety of children is also driving the growth of the worldwide kids' smartwatch market. Smartphones are linked to smartwatches. As a result, they can send messages, make phone calls, and set alarms. The kids' smartwatch has an emergency button that broadcasts the location to the parents, who can then track the kid's location using the app. When the child enters or quits the area, the program alerts the parent. The global kids' smartwatch market will benefit from rapid technological advancements. The benefits of merging design and technology components in the display will improve the user experience and drive the worldwide kids' smartwatch market forward. For instance, in June 2021, at the Mobile World Congress in Barcelona, ViacomCBS Networks International (VCNI) launched Nickelodeon's first-ever linked smart "NickWatch." This innovative family-friendly wearable device provides entertainment as well as communication security. In 2022, the device will be available for purchase. Similarly, in May 2021, during the product introduction conference in China, Huawei officially announced the Huawei Watch 4X New Shinning, a new model in the existing children's smartwatch series. The device has a 1.41-inch AMOLED touch display with a resolution of 320 x 360p, measures 53 x 45.7 x 14.7 mm, and weighs 59.4 grams. It also has a 5MP front camera and an 8MP side camera.

Low battery life, as well as a lack of data security and privacy, may act as market restraints.

These devices are prone to get misplaced due to their small size. Market expansion may be hampered by the technology's high initial cost, as well as concerns with power consumption and battery life. Smartwatches use GPS navigation systems to receive location-based information. Users may be asked to provide their location to get specific information. Furthermore, network operators own and regulate subscriber location data, including mobile content providers. Consumers are concerned about security, despite legislative frameworks created to safeguard it because operators have access to such information. As a result, the absence of data privacy and security will stifle the market for children's smartwatches.

By region, North America is expected to drive the growth of the kids' smartwatch market during the forecast period.

North America is predicted to have a large proportion of the market for children's smartwatches. The region is anticipated to have the highest number of 5G connections via wearable devices in 2022. The new standard will greatly boost the smartwatch's streaming and downloading capabilities, with rates that might be 100 times quicker than standard 4G. According to Ericsson, by 2022, nearly a third of the smartphone base in North America, or about 100 million subscribers, will be 5G-enabled. The trend toward self-contained smartwatches that do not rely on smartphone connectivity has enormous market potential.

COVID-19 Insights

The recent breakout of COVID-19 caused a dramatic drop in global demand for electronics in the first quarter of 2020. However, online sales of wearable gadgets such as smartwatches saw a significant increase, eliminating many other costs associated with sales and allowing users to purchase products at reduced prices on online platforms while comparing features and prices. The use of smartwatches to track children's fitness and health in order to keep kids active and healthy while they are homebound during the coronavirus outbreak fueled market demand. Companies are already working on improving Android and iOS mobile devices to enable COVID-19 contact tracing through Bluetooth during this pandemic. For example, GOQii recently released the Smart Vital Junior smartwatch for children. The watch would aid in the monitoring of changes in blood oxygen levels, heart rate, and temperature in children in real-time.

Kids’ Smartwatch Market Scope:

Report Metric Details
 Market size value in 2020  US$581.136 million
 Market size value in 2027  US$1,687.197 million
 Growth Rate  CAGR of 16.45% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered Product Type, Compatibility, Application, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  LG Electronics, VTech Holdings, Huawei Technologies, Omate, Xiaomi Global Community, Ojay Technologies Pte Ltd, Garmin Ltd, Fitbit, Kurio, Verizon
 Customization scope  Free report customization with purchase


Key Market Segments

  • By Product Type
    • Integrated
    • Standalone
  • By Compatibility
    • IOS
    • Android
  • By Application
    • Individual Use
    • School
    • Kids Training Organization
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Thailand
      • South Korea
      • Taiwan
      • Indonesia
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the kids’ smartwatch market size by 2027?
A1. The kids’ smartwatch market is projected to reach a total market size of US$1,687.197 million by 2027.

Q2. What is the size of the global kids’ smartwatch market?
A2. Kids’ Smartwatch Market was valued at US$581.136 million in 2020.  

Q3. What are the growth prospects for the kids’ smartwatch market?
A3. The global kids’ smartwatch market is projected to grow at a CAGR of 16.45% over the forecast period. 

Q4. What factors are anticipated to drive the kids’ smartwatch market growth?
A4. The kids' smartwatch market is predicted to expand due to an increase in consumer health awareness, enhanced smartwatch features, and technical advancements.

Q5. Which region holds the largest market share in the kids’ smartwatch market?
A5. North America is predicted to hold the largest share in the kids’ smartwatch market.

1.1. Market Definition
1.2. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Powers of Buyers
4.3.3. Threat of Substitutes
4.3.4. The threat of New Entrants
4.3.5. Competitive Rivalry in Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Integrated
5.3. Standalone

6.1. Introduction
6.2. IOS
6.3. Android

7.1. Introduction
7.2. Individual Use
7.3. School
7.4. Kids Training Organization

8.1. Introduction
8.2. Online
8.3. Offline

9.1. Introduction
9.2. North America
9.2.1. United States
9.2.2. Canada
9.2.3. Mexico
9.3. South America
9.3.1. Brazil
9.3.2. Argentina
9.3.3. Others
9.4. Europe
9.4.1. Germany
9.4.2. France
9.4.3. United Kingdom
9.4.4. Spain
9.4.5. Others
9.5. Middle East and Africa
9.5.1. Saudi Arabia
9.5.2. Israel
9.5.3. Others
9.6. Asia Pacific
9.6.1. China
9.6.2. Japan
9.6.3. South Korea
9.6.4. India
9.6.5. Thailand 
9.6.6. South Korea
9.6.7. Taiwan 
9.6.8. Indonesia
9.6.9. Others

10.1. Major Players and Strategy Analysis
10.2. Emerging Players and Market Lucrative
10.3. Mergers, Acquisition, Agreements, and Collaborations
10.4. Vendor Competitiveness Matrix

11.1. LG Electronics
11.2. VTech Holdings
11.3. Huawei Technologies
11.4. Omate
11.5. Xiaomi Global Community
11.6. Ojay Technologies Pte Ltd
11.7. Garmin Ltd
11.8. Fitbit
11.9. Kurio
11.10. Verizon

LG Electronics

VTech Holdings

Huawei Technologies


Xiaomi Global Community

Ojay Technologies Pte Ltd

Garmin Ltd





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