Authentication-As-A-Service (AAAS) Market Size, Share, Opportunities, And Trends By Components (Identity Management (IDM), Authentication Management And Strategies, Authorization And Access Control Systems And Policies, Key And Certificate Management), By End User (BFSI, IT And Telecom, Retail, Healthcare, Public Sector, Education, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Jun 2023
  • Report Code : KSI061615179
  • Pages : 136

Authentication-as-a-Service (AaaS) market is estimated to grow at a CAGR of 18.67% between 2021 and 2028.

Authentication-as-a-Service (AaaS) is a type of cloud-based service that provides authentication capabilities by outsourcing user authentication management and authorization of an enterprise to a third-party provider, who provides a range of authentication services to the enterprise's users. AaaS solutions offer a range of authentication methods, including username and password, multi-factor authentication (MFA), biometric authentication, and social login, to ensure that only authorized users can access an organization's applications and data. They can monitor user behaviour in real-time and detect suspicious activity, such as logins from unfamiliar devices or locations. They are majorly provided on a subscription basis to companies by offering monthly fee payments for the authentication services, which reduces the cost and complexity of authentication infrastructure management for companies while simultaneously providing them with enhanced flexibility and scalability. The significant factors promoting the expansion of the AaaS market are the improvement in security posture, simplifying the authentication process for users, and compliance with regulatory requirements related to authentication and access control.

Market Drivers:

  • Increasing adoption of cloud-based applications

The rise in cloud adoption rate fueled by the increase in companies extending their applications and data to the cloud is creating a need for secure and convenient authentication solutions to be integrated with such cloud-based applications. According to the World Economic Forum, approximately 65% of corporate businesses worldwide are evolving their business structures to incorporate cloud computing. In addition, Flexera projected that the IT sector's expenditure on cloud infrastructure rose by 40%, leading to a 51% increase in the usage of hybrid cloud networks compared to 2021, resulting in more than 58% of businesses using hybrid cloud platforms in 2022. AaaS solutions offer a range of solutions that can be conveniently deployed in cloud environments, including single sign-on (SSO), multi-factor authentication (MFA), and user provisioning and management.

  • Increasing data breach and cyber-attack incidents

The rise in the number of data breaches and cyber-attack incidents results in security concerns among companies operating in all sectors, encouraging companies to incur expenditure for adopting authentication and identity management solutions to fortify their security levels. For instance, on September 11, 2022, a data breach incident allowed unauthorized access to the personal data of approximately 50,150 Revolut members due to an external party obtaining access to the database of a start-up company providing financial technology services, Revolut. In addition, leading companies like Zoom and Twitter witnessed breaches in their respective data in 2020. In July 2022, personal details such as phone numbers and mail addresses of approximately 5.4 million Twitter users were breached and leaked.

Cybercriminals have intensified their activities since the pandemic by causing a 350% increase in phishing websites in 2020, and the consequent losses from shopping fraud amounted to US$20.8 million between 2020 and 2021. According to a report generated by Verizon on Data Breach Investigations in 2020, hackers possess all the necessary tools and technology to execute account takeover attempts and other types of fraud due to the circulation of more than 15 billion credentials on the dark web. The growing security concerns are expected to drive the demand for AaaS products or solutions to aid organizations in securing access to their systems and data by simultaneously simplifying user authentication.

The absence of proper standards regulating AaaS solutions remains a significant challenge.

The AaaS market is dominantly fragmented due to several companies' variations in product offerings consisting of different authentication methods, protocols, and features. The lack of standardization makes it difficult for enterprises to compare and evaluate different solutions, limiting their extensive adoption across different companies, driven by the uncertainties among companies, leading to their unwillingness to entrust their authentication infrastructure to a third-party provider.

Market Developments:

  • In August 2022, Happiest Minds' Technologies Limited, a software company majorly providing consultancy and analytical services, collaborated with OneLogin, an access and authentication management company operating in the AaaS market, to launch Identity Vigil 2.0, IDaaS and AaaS solution. 
  • In March 2021, a leading software company in the US providing identity management and AaaS solutions on a cloud platform, Okta, announced its intention to acquire Auth0, a provider of identity management and authentication solutions, for a consideration of $6.5 billion to help Okta expand its AaaS and other product offerings and grow its customer base.
  • In January 2021, a US-based digital identity company providing authentication services, ForgeRock, announced the purchase of IdentityMind Company, a digital identity verification and fraud prevention solutions provider. The acquisition is expected to assist ForgeRock in strengthening its identity, authentication, and access management offerings.
  • In January 2020, OneLogin, a company providing access management and authentication services, launched an authentication-as-a-service software, Trusted Experience Platform, which offers a range of identity and access management capabilities, including single sign-on (SSO), multi-factor authentication (MFA), and user provisioning and management.

By end-user, the BFSI and healthcare sectors are expected to hold a significant share of the AaaS market.

The regulatory requirements established in the healthcare and BFSI sectors driven by their access to sensitive and confidential user data mandate the employment of strong authentication and access controls, providing an opportunity for usage of AaaS solutions since they assist enterprises to meet these requirements by delivering advanced authentication features such as biometric authentication and real-time threat detection.

Asia Pacific region is expected to hold a major share of the AaaS market over the forecast period.

The AaaS market in the region is witnessing high demand driven by the expansion of the IT industry, increased adoption rates for cloud-based applications, and the rising importance of cybersecurity and data privacy. Further, the presence of leading BFSI, healthcare, and retail companies in the region will develop the AaaS market. For instance, a report published by OneSpan, a leading company operating in the AaaS market, demonstrated how the adoption of cloud-based authentication features by a Japanese bank helped enhance its mobile banking application through the installation of in-app OTPs and fingerprint biometrics. Further, the massive growth in the e-commerce sector in the region stimulates the demand for effective identity management, access control systems, and authentication strategies to prevent fraudulent activities, which can be fulfilled by the application of AaaS solutions.

Authentication-As-A-Service (AAAS) Market Scope:


Report Metric Details
Growth Rate CAGR of 18.67% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Components, End-User, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Thales, OneSpan, Microsoft, AWS Solutions Group., IBM, Google LLC, HID Global Corporation (part of ASSA ABLOY), Optimal IdM, SecurEnvoy Ltd, Okta
Customization Scope Free report customization with purchase


Market Segmentation:

  • By Components
    • Identity Management (IDM)
    • Authentication Management and Strategies
    • Authorization and Access Control Systems and Policies
    • Key and Certificate Management
  • By End-User
    • BFSI
    • IT and Telecom
    • Retail
    • Healthcare
    • Public Sector
    • Education
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

The global authentication-as-a-service (AaaS) market is estimated to grow at a CAGR of 18.67% during the forecast period.
Prominent key market players in the authentication-as-a-service (AaaS) market include Thales, OneSpan, Microsoft, AWS Solutions Group., and IBM, among others.
The authentication-as-a-service (AaaS) market has been segmented by components, end-user, and geography.
The significant factors promoting the expansion of the AaaS market are the improvement in security posture, simplifying the authentication process for users, and compliance with regulatory requirements related to authentication and access control.
Asia Pacific region is expected to hold a major share of the AaaS market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Identity Management (IDM)

5.3. Authentication Management and Strategies

5.4. Authorization and Access Control Systems and Policies

5.5. Key and Certificate Management


6.1. Introduction

6.2. BFSI

6.3. IT and Telecom 

6.4. Retail 

6.5. Healthcare

6.6. Public Sector 

6.7. Education

6.8. Others


7.1. Introduction 

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. France

7.4.3. United Kingdom

7.4.4. Spain

7.4.5. Others

7.5. Middle East And Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Taiwan

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. Thales

9.2. OneSpan

9.3. Microsoft 

9.4. AWS Solutions Group.

9.5. IBM

9.6. Google LLC

9.7. HID Global Corporation (part of ASSA ABLOY)

9.8. Optimal IdM

9.9. SecurEnvoy Ltd  

9.10. Okta




AWS Solutions Group.


Google LLC

HID Global Corporation (part of ASSA ABLOY)

Optimal IdM

SecurEnvoy Ltd