Brazil rice protein market will expand from US$2.781 million in 2019 to reach US$4.352 million in 2025 at a CAGR of 7.75%. Protein is an essential nutrient for the maintenance of the body. These can be found in a range of food items such as milk, eggs, soy, fish, and meat. Protein powders are the processed sources of protein, mainly consumed after muscle exercises to tone the body. Rice protein is a new variant of plant-based protein powders, with additional benefits over its other plant-based alternatives. They are considered to be better in taste, allow easy absorption, are easily digested and normalizes blood sugar levels. They are hypo allergenic as they are devoid of milk, wheat or soy, which makes it a healthy choice. The prevalence of obesity and overweight related to diabetes in Brazil has steadily increased the demand for plant-based protein sources. Rice protein is an excellent source of healthy protein for the population in Brazil.
The sales in Rice protein in South America are getting fueled with the collaborations between different players in the market. For instance, Axiom Foods has partnered with Univar Solutions Brazil to sell its products in Brazil. Univar Solutions is a leading global distributor of ingredients and chemicals. It collaborates with major industry players to support their product offerings. The increase in demand for rice protein in Brazil is also getting supported by the decrease in demand for soy protein.
The growing middle class in Brazil is bringing a change in the living and eating habits of the people.
A “self-care” bandwagon is being followed by Brazilians focused on nutrient-rich foods, exercise, and sustainable food options. The growing environmental concerns in Brazil have made the consumers change their behavior, i.e. plethora of people prefer eco-friendly products than those degrading the environment. In the past few years, the young population in Brazil has been getting into fitness trends like gyms and clubs which rises the demand for supplements like protein supplements, energy drinks, smoothies, etc. Essentially, healthfulness and convenience are the driving engines in the Brazilian Food and Healthcare industry. Additionally, Brazil is one of the largest producers and exporters of rice. It produces high-quality rice and gets support from various institutions and governments. Manufacturers can leverage on this to get the required amounts of rice as a raw material in their manufacturing setups.