Data Monetization Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Offering (Solution, Services), By Deployment Model (On-premise, Cloud), By Enterprise Size (Small, Medium, Large), By End-User Industry (Retail, Hospitality, Media And Entertainment, Travel And Tourism, Healthcare, BFSI, Government, Others), And By Geography - Forecasts From 2022 To 2027

  • Published : Dec 2022
  • Report Code : KSI061612184
  • Pages : 152

The global data monetization market is expected to grow at a compound annual growth rate of 6.38% over the analyzed period to reach a market size of US$275.435 billion by 2027 from US$178.606 billion in 2020.

The rapid adoption of digitization of businesses, increase in the volume of data generated, huge investments by key players, and increasing adoption of AI for data processing are driving the market growth. Moreover, the increasing adoption of cloud technology across various regions is anticipated to drive overall market growth during the forecast period. The government of major countries is making efforts to increase the adoption of advanced technologies such as IoT, cloud computing, and AI which is projected to significantly contribute to market growth. For instance, the Government of India has launched “GI Cloud” (MeghRaj) to implement a governance mechanism to increase the use of cloud technology in the government sector of the country. The government of the UK has signed a three-year agreement with AWS under which both will make efforts to increase cloud adoption across public organizations. Under this agreement, AWS will aid and training to enterprises that have initially adopted cloud deployment technology. This agreement is expected to generate a huge amount of data which is anticipated to have a positive impact on the overall market growth across the country.

Additionally, the adoption of technologies such as 5G, Edge computing, AI, the Internet of Things, and Machine learning is predicted to increase the demand for data tremendously and is projected to drive market growth. Moreover, rising investments in data center technology are correlated with market growth. For instance, Vantage has completed its acquisition of Etix to facilitate wholesale data center capacity delivery to help enterprise customers expand in Frankfurt. Google has come into partnership with Poland’s Domestic Cloud Provider (DCP) and announced its plan to open a new cloud region in Poland to accelerate the adoption of cloud computing across Poland. The adoption of 5G continues to surge, and organizations and enterprises across the globe have started adopting 5G technology to improve their business growth.

One of the prime reasons supporting the overall market growth is the increasing adoption of cloud technology worldwide. The government of various countries is making huge efforts to increase the adoption of advanced technologies such as IoT, cloud computing, and AI.  For instance, the government of Singapore has launched the Government Commercial Cloud Service that will introduce the innovations and capabilities of commercial cloud computing platforms to less sensitive government systems. Telecom providers in various developed nations are also adopting cloud technology for the growth of their businesses and to provide cloud services to end-users which will further boost the market growth during the forecast period. Additionally, the increasing shift of organizations towards the adoption of digital transformation is expected to drive the adoption of cloud computing services which in turn is anticipated to drive the overall market growth.

Moreover, the growing use of advanced technologies such as edge computing, AI, and the Internet of Things, is further expected to drive market growth. For instance, as per the ITA, Canada is making a significant investment in Artificial Intelligence in its federal budget for 2021 the country has announced that it will invest $185 million to support the commercialization of AI research. The investments are made to support the Pan-Canadian Artificial Intelligence Strategy to $443.8 million over 10 years which is anticipated to have a positive impact on the overall market growth.

Additionally, rising internet penetration around the globe coupled with the growing use of cloud computing will significantly drive the overall market growth. According to the data published by Internet Telecom Union, the number of internet users in 2018 was 3.7 billion which has increased to 4.9 billion in 2021. Growing penetration of the internet globally is anticipated to generate huge data which will increase the demand for data monetization services. Moreover, the increase in online shopping and e-commerce trends has also led to an increase in the monetization of analytical data and behavioral data of customers. Hence, with the rising modernization and smart technology trends, the data monetization market is anticipated to increase during the forecast period.

Key Developments

  • February 2021: Leading identity infrastructure supplier InfoSum and BDEX entered into a partnership. As a result of the new partnership, InfoSum clients were able to access BDEX's extensive identity graph and other data assets, allowing them to generate targeted audiences and gain fresh insights into their first-party data while protecting the privacy of those consumers.
  • July 2021: The collaboration between the data monetization platform UBDI and AXIA helped advance AXIA's efforts to democratize money, giving users more control over their data and monetizing it in fresh and creative ways. Together, the duo intends to be able to take advantage of one another's infrastructure to build vital new tools for users.

Data Monetization Market Scope:

 

Report Metric Details
 Market Size Value in 2020  US$178.606 billion
 Market Size Value in 2027  US$275.435 billion
 Growth Rate  CAGR of 6.38% from 2020 to 2027
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Offering, Deployment Model, Enterprise Size, End-User Industry, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered C1010data, Accenture, Adastra, Adstra, Dawex Systems, Elevondata, EMU Analytics, Gemalto NV, Infosys, Monetize, IBM, Google, SAP, SAS
 Customization Scope  Free report customization with purchase

 

Segmentation

  • By Offering
    • Solution
    • Service
  • By Deployment Model
    • On-Premise
    • Cloud
  • By Enterprise Size
    • Small
    • Medium
    • Large
  • By End-User Industry
    • Retail
    • Manufacturing
    • Automotive
    • BFSI
    • Media and Entertainment
    • Others
  • By Geography
    • North America 
      • United States
      • Canada
      • Mexico
    • South America 
      • Brazil
      • Argentina
      • Others
    • Europe 
      • UK
      • Germany
      • France
      • Italy
      • Others
    • Middle East and Africa 
      • UAE
      • Israel
      • Saudi Arabia
      • Others
    • Asia Pacific 
      • China
      • Japan
      • India
      • Australia
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others
 

Frequently Asked Questions (FAQs)

The data monetization market is expected to grow at a CAGR of 6.38% during the forecast period.
The global data monetization market is expected to reach a market size of US$275.435 billion by 2027.
Data Monetization Market was valued at US$178.606 billion in 2020.
The North American region is anticipated to hold a significant share of the data monetization market.
One of the prime reasons supporting the data monetization market growth is the increasing adoption of cloud technology worldwide.

1. INTRODUCTION

1.1. Market Overview

1.2. Covid-19 Scenario

1.3. Market Definition

1.4. Market Segmentation

 

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

 

3. EXECUTIVE SUMMARY

3.1. Research Highlights

 

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.4. Industry Value Chain Analysis

 

5. DATA MONETIZATION MARKET BY OFFERING

5.1. Introduction

5.2. Solution

5.3. Service

 

6. DATA MONETIZATION MARKET BY DEPLOYMENT MODEL

6.1. Introduction

6.2. On-Premise

6.3. Cloud

 

7. DATA MONETIZATION MARKET BY ENTERPRISE SIZE

7.1. Introduction

7.2. Small

7.3. Medium

7.4. Large

 

8. DATA MONETIZATION MARKET BY END-USER INDUSTRY

8.1. Introduction

8.2. Retail

8.3. Manufacturing

8.4. Automotive

8.5. BFSI

8.6. Media and Entertainment

8.7. Others

 

9. DATA MONETIZATION MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. North America Data Monetization Market Analysis, By Offering Type

9.2.2. North America Data Monetization Market Analysis, By Enterprise Size

9.2.3. North America Data Monetization Market Analysis, By Development Mode

9.2.4. North America Data Monetization Market Analysis, By End-User Industry

9.2.5. By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. South America Data Monetization Market Analysis, By Offering Type

9.3.2. South America Data Monetization Market Analysis, By Enterprise Size

9.3.3. South America Data Monetization Market Analysis, By Development Mode

9.3.4. South America Data Monetization Market Analysis, By End-User Industry

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. Europe Data Monetization Market Analysis, By Offering Type

9.4.2. Europe Data Monetization Market Analysis, By Enterprise Size

9.4.3. Europe Data Monetization Market Analysis, By Development Mode

9.4.4. Europe Data Monetization Market Analysis, By End-User Industry

9.4.5. By Country

9.4.5.1. Germany

9.4.5.2. France

9.4.5.3. UK

9.4.5.4. Others

9.5. The Middle East and Africa

9.5.1. MEA Data Monetization Market Analysis, By Offering Type

9.5.2. MEA Data Monetization Market Analysis, By Enterprise Size

9.5.3. MEA Data Monetization Market Analysis, By Development Mode

9.5.4. MEA Data Monetization Market Analysis, By End-User Industry

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. South Africa

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. Asia Pacific Data Monetization Market Analysis, By Offering Type

9.6.2. Asia Pacific Data Monetization Market Analysis, By Enterprise Size

9.6.3. Asia Pacific Data Monetization Market Analysis, By Development Mode

9.6.4. Asia Pacific Data Monetization Market Analysis, By End-User Industry

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Others

 

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrativeness

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Vendor Competitiveness Matrix

 

11. COMPANY PROFILES

11.1. C1010data

11.2. Accenture

11.3. Adastra

11.4. Adstra

11.5. Dawex Systems

11.6. Elevondata

11.7. EMU Analytics

11.8. Gemalto NV

11.9. Infosys

11.10. Monetize

11.11. IBM

11.12. Google

11.13. SAP

11.14. SAS


C1010data

Accenture

Adastra

Adstra

Dawex Systems

Elevondata

EMU Analytics

Gemalto NV

Infosys

Monetize

IBM

Google

SAP

SAS