The data monetization market was valued at US$160.556 billion in 2017 and is expected to grow at a CAGR of 6.42% over the forecast period to reach a total market size of US$233.222 billion by 2023. Rapid growth of industries and continuous digitization of business processes is increasing the volume of data generated every day. Growing competition among the industry players is increasing the need among them to track the moves of their rivals in order to plan their growth strategies. As the data generated from business processes can be used to gain actionable insights, its demand is increasing across the industries. This is driving with it the demand for efficient data monetization solutions, thus boosting the market growth.
To give a clearer view of the market, it has been segmented into offering, deployment model, enterprise size, end-user industry, and geography. By offering, the market has been segmented into solution and services. By deployment model, the market has been segmented into On-premise and cloud. By enterprise size, the market has been segmented into small, medium and large. By end-user industry, the market has been segmented into retail, manufacturing, automotive, BFSI, media and entertainment and others. By geography, the market has been segmented into North America, South America, Europe, Middle East and Africa and Asia Pacific. The regional markets have been further segmented into countries which hold a significant share in this market.
This research study examines the current market trends related to the demand, supply, and sales, in addition to the recent developments. Major drivers, restraints, and opportunities have been covered to provide an exhaustive picture of the market. The analysis presents in-depth information regarding the development, trends, and industry policies and regulations implemented in each of the geographical regions. Further, the overall regulatory framework of the market has been exhaustively covered to offer stakeholders a better understanding of the key factors affecting the overall market environment.
Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study has been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research. Both bottom-up and top down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the data monetization value chain. Last step involves complete market engineering which includes analysing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.
Market intelligence is presented in the form of analysis, charts, and graphics to help the clients in gaining faster and efficient understanding of the market.
Major industry players profiled as part of the report are 1010data, Accenture, Adastra, ALC, Dawex Systems, Elevondata, Emu Analytics, Gemalto, Google, IBM, Infosys, Monetize Solutions, SAP and SAS.
The data monetization market is segmented by offering, deployment model, enterprise size, end-user industry, and geography.
By Deployment Model
By Enterprise Size
By End-User Industry
Media and Entertainment
Middle East and Africa