The European flexible packaging market was valued at US$52.272 billion in 2020 and is projected to grow at a CAGR of 2.81% to reach a total market size of US$63.459 billion by 2027. Food and beverage, healthcare, and personal care industries require packaging solutions with a high level of protection, consumer friendliness with regard to convenience, and packaging design, which are the sectors that are estimated to drive the growth of the European flexible packaging market. Major players in the market are increasingly making their brand portfolio adept with the variety of the demand met by flexible end-use packaging. The demand for flexible packaging by food and beverage and personal care products are evermore increasing due to the ability of flexible packaging to allow the players of the aforementioned end-use industries to enhance brand perception to woo prospective consumer as well retain loyal consumers, which in turn is projected to significantly drive the growth of the flexible packaging market in Europe.
Moreover, the increasing health awareness among today’s consumers is incentivizing the manufacturers of flexible packaging to invest substantially in research and development. This is to enable end-use industries to extend shelf life, ensure food safety, and provide a barrier against natural elements. Furthermore, the value-added benefits of flexible packaging are, inclusive but not limited to, the convenience of use and the ability to accommodate artistic creativity for enhancing brand appeal. Therefore, there is an uptick in R&D initiatives that are being carried out along these lines as well as enhancing the product-to-package ratio that is estimated to further drive the flexible packaging market in Europe. Additionally, with the meteoric rise of online sales and purchases or in short, eCommerce, the market for flexible packaging is further projected to grow during the forecast period. The scope of application flexible packaging production applications is set to further expand due to the aforementioned development. Moreover, due to the plethora of products on offer, there is a demand for a variety of flexi packaging types. Further, since transportation expenses are primarily calculated based on the weight of the goods, there is an increasing interest in developing newer versions of lightweight packaging solutions to reduce transportation packaging.
Besides, the growing environmental consciousness among the current generation has catapulted the growth of sustainable packaging. This is because currently the production process of Flexi packaging contributes to less waste, requires fewer natural resources, and thus emits a lower amount of greenhouse gases (GHG). Moreover, there have been increasing efforts from a variety of stakeholders in Europe to move towards the carbon-neutral production process of Flexi packaging in the market. This has led to a positive perception of the Flexi packaging market. Furthermore, there has been a paradigm shift in consumption towards organic agriproducts along with environmentally conscious purchases that have augmented the growth of the Flexi packaging market for its property of enhancing shelf life. Hence, the aforesaid is projected to drive the growth of the Flexi packaging market in Europe.
The major market players have made a number of significant acquisitions to broaden their product lines in response to the high demand for Flexi packaging, which is predicted to continue driving the market's growth.
For instance, in July 2019, Amberley Adhesive Labels Ltd, a company based in Dorset, UK, confirmed that Coveris, a leading European packaging company that produces flexible packaging solutions for some of the world's most reputable brands, had purchased 100% of the company's shares. This move by Coveris was made with the intention of enhancing its Labels & Boards business and expanding its renowned Amberley digital printing capabilities. While Amberly focuses on the personal care and home markets, Coveris' labels business is primarily targeted at the ambient, chilled, and fresh markets. Moreover, in February 2019, Sealed Air Corporation (NYSE: SEE) acquired MGM’s flexible packaging business. MGM was founded in 1982 as a provider of flexible food packaging materials for consumer-packaged goods markets in Southeast Asia and specialized in printing and laminating.
Recent development and expansion
European countries experienced lockdown restrictions, due to the COVID-19 pandemic and the ensuing panic buying, which put enormous pressure on Global brands to adopt flexible packaging solutions, pre-packaged food became more popular among consumers, and smaller, consumer-sized packaging became more prevalent among food companies. Customers in the area have also come to prefer flexible packaging because it extends the shelf life of the product. Additionally, during lockdowns, restaurants switched to take-out and food deliveries, which increased the demand for packaged foods like frozen meat and fish and boosted the need for flexible packaging. Furthermore, the COVID-19 pandemic has accelerated the growth of the e-commerce sector, where many European consumers' online shopping habits were substituted for lockdown. Moreover, the need for sustainable, flexible packaging has grown in the area as increased E-commerce has heightened consumers' packaging concerns.
|Market Size Value in 2020||US$52.272 billion|
|Market Size Value in 2027||US$63.459 billion|
|Growth Rate||CAGR of 2.81% from 2020 to 2027|
|Forecast Unit (Value)||USD Billion|
|Segments Covered||Material-Type, Product-Type, Application, And Country|
|Regions Covered||Germany, France, United Kingdom, Italy, Others|
|Companies Covered||Amcor plc, Bischof+Klein SE & Co. KG, Berry Plastics Group Inc., Coveris Holdings S.A, Glenroy, Inc., Wipak Group, Mondi Group, Sonoco Products Company, Sealed Air Corporation|
|Customization Scope||Free report customization with purchase|
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation
2. RESEARCH METHODOLOGY
2.1. Research Data
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Driver
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. EUROPE FLEXIBLE PACKAGING MARKET, BY MATERIAL TYPE
5.2.1. Polyethylene (PE)
5.2.2. Polyethylene (PE)
5.2.3. Polyethylene Terephthalate (PET)
5.2.4. Polyvinyl Chloride (PVC)
5.2.5. Polyamide (PA)
5.2.6. Ethyl Vinyl Alcohol (EVOH)
5.2.7. Polyvinyldiene Chloride (PVDC)
5.4. Aluminum Foil
6. EUROPE FLEXIBLE PACKAGING MARKET, BY PRODUCT-TYPE
6.2. Stand-Up Pouches
6.2.1. Standard Stand-Up Pouches
6.2.2. Retort Stand-Up Pouches
6.3. Flat Pouches
6.3.1. Standard Flat Pouches
6.3.2. Retort Flat Pouches
6.5. Gusseted Bags
6.6. Wicketed Bags
7. EUROPE FLEXIBLE PACKAGING MARKET, BY APPLICATION
7.2. Food and Beverages
7.3. Personal Care
8. EUROPE FLEXIBLE PACKAGING MARKET, BY COUNTRY
8.4. United Kingdom
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix
10. COMPANY PROFILES
10.1. Amcor plc
10.2. Bischof+Klein SE & Co. KG
10.3. Berry Plastics Group Inc.
10.4. Coveris Holdings S.A
10.5. Glenroy, Inc.
10.6. Wipak Group
10.7. Mondi Group
10.8. Sonoco Products Company
10.9. Sealed Air Corporation
Bischof+Klein SE & Co. KG
Berry Plastics Group Inc.
Coveris Holdings S.A
Sonoco Products Company
Sealed Air Corporation
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