Europe Middle East And Africa (EMEA) Print Labels Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Pressure Sensitive Labels, In-Mold Labels, Wet-Glued Labels, Sleeve Labels, Multi-Part Tracking Labels, Others), By Printing Technology (Flexography, Offset, Screen, Letterpress, Gravure, Digital), By End-Use Indsutry (Healthcare, Food And Beverage, Personal Care, Industrial, Household Care, Consumer Electronics, Others), And By Geography - Forecasts From 2022 To 2027

The Europe Middle East and Africa (EMEA) print labels are projected to grow at a CAGR of 3.73% over the forecast period, increasing from US$15.704 billion in 2021 to reach US$21.155 billion by 2028.

Print labels are used to provide information about the product to potential consumers via a label on the package or container. It is a brand marketing strategy used by businesses to set their goods apart from those of their rivals. Numerous regulatory bodies from various sectors have set regulations for the information that must be disclosed to consumers on product labels. For instance, food items must reveal the production and expiration dates, and electrical equipment must publish usage instructions. According to Label Insight and the Food Marketing Institute, 86% of consumers are concerned about transparency when they shop for groceries and would place more faith in food producers and merchants that give comprehensive, simple-to-understand ingredient information.

The print labels market in Europe is characterized by a strong presence of established printing industries and advanced manufacturing capabilities. The countries in the region boast a large consumer base, technological advancements, and a high demand for printed labels across various sectors including food and beverage, pharmaceuticals, logistics, and retail.

Further, with increasing environmental awareness and regulations, there is a growing demand for eco-friendly and recyclable labels. European consumers and businesses prioritize labels made from sustainable materials and utilize labeling solutions that minimize waste and carbon footprint. This trend drives innovation in eco-friendly label materials, printing techniques, and recycling processes. Europe has stringent regulations regarding product labeling, safety information, and traceability. Label manufacturers must adhere to labeling standards, including EU regulations and industry-specific requirements. Compliance with regulations such as REACH (Registration, Evaluation, Authorization, and Restriction of Chemicals) and GHS (Globally Harmonized System of Classification and Labelling of Chemicals) is crucial for label manufacturers to operate in the European market.

The key drivers propelling the market growth are the brisk growth of the food and beverage (F&B) sector and the rising use of print labels in the food industry. For instance, in September 2022, the Europe government passed a mandate to include various essential information on labels and this information should be accurate, easy to see and understand, not misleading, and inedible. Not only in Europe but in countries like Saudi Arabia, Sudan, and others as well this law is gaining importance. In addition, the widespread use of print labels in a variety of applications, rising consumer health consciousness, rising demand for manufactured goods, and rising disposable incomes all contribute to the market's expansion.

The market for pressure-sensitive labels in Europe Middle East and Africa is being driven in part by a trend toward affordable flexible packaging.

Pressure-sensitive labels made from biomaterials are anticipated to be used more often, offering the market a significant chance for expansion. The packaging sector is anticipated to rule the pressure-sensitive market throughout the forecast period among end-user industries.

According to UN Environment, only 9% of plastic gets recycled with the remaining ending up in landfills, dumping grounds, and the environment. Label recycling is governed by rules and regulations put in place by governments. For instance, the UK government and the Devolved Administrations expressed a strong desire to establish extended producer responsibility for the packaging, which would require producers to pay the full cost of disposing of the waste they produce.  To curb this issue, key players in Europe Middle East, and Africa are focusing on launching new products due to the growing use of pressure-sensitive labels in the packaging industry and producers switching to more biodegradable methods. For instance, in May 2022, Mondi moved to approved base paper for all glassine-based release liners which are being used mainly in labels. It is enhancing traceability by switching to certified base paper and collaborating with suppliers who responsibly manage forests in keeping with its objective of preserving zero deforestation across its supply chain.

Recent Developments:

• In May 2023, the upgrade of Mondi's Dynäs pulp and paper factory in Sweden was announced. The mill is well-positioned to continue satisfying customer demand for sustainable paper and paper-based packaging solutions utilized in pressure-sensitive labels due to the modernization program's increased efficiency and overall improvement of the mill's environmental performance. 
• In April 2022, a prominent supplier of pressure sensitive and shrink sleeve prime labels, Brook + Whittle, disclosed that it had signed a binding contract to buy the Custom Labels Group from Cenveo Worldwide Limited ("Cenveo").  
• In January 2021, the acquisition of Clinical Systems, Inc. ("CSI"), a specialized supplier to the US clinical trials industry, was announced by CCL Industries Inc., a global leader in specialty label, security, and packaging solutions for multinational corporations, governmental institutions, small businesses, and consumers.
• In January 2021, Avery Dennison, one of the well-known label manufacturing businesses in Europe, acquired ACPO, a company with its headquarters in the United States, in a deal for $87.6 million. The deal assists the business in further solidifying its position in key label materials.

Segmentation:

• BY TYPE  
  • Pressure Sensitive Labels
  • In-Mold Labels
  • Wet-Glued Labels
  • Sleeve Labels
  • Multi-Part Tracking Labels
  • Others
• BY PRINTING TECHNOLOGY
  • Flexography
  • Offset
  • Screen
  • Letterpress
  • Gravure
  • Digital
• BY END-USER INDUSTRY
  • Healthcare
  • Food and Beverage
  • Personal Care
  • Industrial
  • Household Care
  • Consumer Electronics
  • Others
• BY COUNTRY
  • Germany
  • France
  • United Kingdom
  • Others