Europe Route Optimization Software Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Component (Software, Services), By Application (Food Delivery, Ride Hailing Services, E-Commerce, Others), And By Country - Forecasts From 2022 To 2027

Published:  May 2022 Report Code: KSI061612628 Pages: 104

Europe route optimization software market is projected to grow at a CAGR of 12.09% during the forecast period to reach US$0.899 billion by 2027, from US$0.405 billion in 2020.

The method of evaluating the most cost-effective route is known as route optimization. It is more difficult than simply determining the shortest distance between two points. It must include all significant aspects, such as the location and number of requisite stops along with the route and delivery time windows, number of turns or intersections along the route, the number of left-hand turns (crossing the line of traffic) to dispatch the best or nearest driver to the route, and traffic delays. Route optimization assists field support, and delivery organizations prepare the optimal route for their drivers each day, attempting to provide trustable ETAs and enhance customer satisfaction or complete multi-stop delivery service in the most effective way possible. Routes that are well-planned allow drivers to spend less time driving, which lowers gas costs and increases both time on site and the number of stops a driver can make in a day.

Europe Route Optimization Software and Its Benefits

Route optimization software allows for analyzing many facets of performance. It distinguishes positive trends or issues that need to be acknowledged using various tools that provide deeper information into the team's performance. Route optimization software allows comparing finished routes to planned and actual stop duration to what was planned. View order status history, time worked, distance travelled, arrival accuracy, and many more will help make more informed strategic decisions. Businesses may need to prepare their timelines several weeks early to ensure resource allocation or provide the drivers with long-term timelines. The software can plan up to 5 weeks ahead of time while allowing decision-makers to specify information like time windows for orders, days of the week, and date ranges.

 Growth Driver for Europe Route Optimization Software Market

The route optimization software is often used to optimize end-to-end routing, including route tracking, delay management, order management, efficient driving directions, and a live map. Small and medium enterprises and large businesses are the primary users of a route optimization tool. Furthermore, the innovation has emerged as a significant pattern in various industry market segments, including taxi, homecare & field services, retail & FMCG, on-demand food delivery, and others. The technology's mass adoption is due to improved route allotment and driver management services.


Due to the speed of delivery, online food delivery businesses strive, with inadequate knowledge, to utilize software, vehicle assistance, and service quality. It is challenging to retain customers, and transit issues are the major impediments to the growth of route optimization software in the region.

COVID-19 Impact on Europe Route Optimization Software Market

The COVID-19 virus outbreak disrupted life in 2020. One of the most profound influences was on the economy, which suffered its worst setback since the economic depression. Nevertheless, the route optimization software market has positively impacted the pandemic as the conventional shopping method is at rest, and online shopping is at boom. However, the HoReCa is closed. The food delivery services are available at workplaces from the home culture, which increases the usage of online food ordering. Online shopping delivery services, even the delivery service operator, are running out of time as the orders multiply day by day. IN 2020-2021, 90% of users aged 16-74 had used the internet for ordering online (Source: EUROPA). As per Eurostat data, 74% of internet users ordered personal consumption online in 2021. Shoppers buying clothing, footwear, and accessories are 68%, and food delivery accounted for 31% of online shopping data. The increased number of internet users and their shopping trends motivate companies to adopt the routes to deliver things on a priority basis, leading to the rise of the route optimization software market in Europe.

Regional Analysis of Europe Route Optimization Software Market

The region is expected to dominate the route optimization software market owing to its growing population, increasing income level, growing demand for online shopping and food delivery services, rising number of internet users, and consumer awareness which are some major factors that are predicted to drive the growth for the Europe route optimization software market. As per ITU, 79% of individuals in the overall population of Europe are using the internet these days. The population of Europe accounted for 748,488,781, which has a growth rate of 0.22% as to the United Nations. The GDP of the region was US$22.12 trillion in 2020, as per World Bank. This increases the purchasing power of the consumer, where the user opts for convenient on-the-go services which can be availed at home, like cab booking and food delivery, online shopping, and many others. Hence enhancing the business in these sectors adopt efficient and reliable technology and provides consumer satisfaction. Thus, it is expected to boom the demand for route optimization software in Europe. 

Key Market Segments

  • By Component
    • Software
    • Service
  • By Applications
    • Food Delivery
    • Ride-Hailing
    • E-Commerce
    • Others
  • By Countries
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
1.1. Market Definition
1.2. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Software
5.3. Services

6.1. Introduction
6.2. Food Delivery
6.3. Ride-Hailing Services
6.4. E-Commerce
6.5. Others

7.1. Introduction
7.2. United Kingdom
7.3. Germany
7.4. France
7.5. Italy
7.6. Others

8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9.1. Trimble Inc.
9.2. Caliper Corporation
9.3. Ortec
9.4. Omnitracs
9.5. Microlise Telematics Pvt. Ltd.
9.6. LLamasoft Inc.
9.7. Esri
9.8. Route4me, Inc.

Caliper Corporation



Microlise Telematics Pvt. Ltd.

LLamasoft Inc.


Route4Me Inc.


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