Flexible Paper Packaging Market Size, Share, Opportunities, And Trends By Material Type (Pouches, Shrink Sleeves, Wraps, Roll Stock, Others), By Application (Food & Beverages, Pharmaceuticals, Chemicals & Fertilizers, Beauty & Personal Care, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Oct 2023
  • Report Code : KSI061616052
  • Pages : 141

The flexible paper packaging market was valued at US$62.39 billion in 2021 and is expected to grow at a CAGR of 4.39% during the forecast period.

Flexible paper packaging refers to a type of packaging material that combines the lightweight and versatile characteristics of paper with the adaptability of flexible packaging. It is designed to provide a sustainable and eco-friendly alternative to traditional plastic packaging, offering features like barrier properties to protect the contents from moisture and air. Flexible paper packaging is commonly used for a variety of products, including snacks, coffee, dry foods, and personal care items, and it is gaining popularity due to its reduced environmental impact and recyclable nature.


The flexible paper packaging market encompasses the industry involved in the production, distribution, and utilization of packaging solutions that combine the benefits of paper sustainability with the flexibility of modern packaging formats. This market responds to the increasing demand for eco-friendly and innovative packaging options, offering versatile solutions for various products such as food, beverages, cosmetics, and household items. The market's growth is driven by the growing emphasis on sustainable packaging practices and consumer preference for environmentally responsible choices.


  • Environmental Awareness: Growing global concerns about plastic pollution and its environmental impact have driven the demand for sustainable packaging alternatives. Flexible paper packaging, being biodegradable and recyclable, meets this need and aligns with consumers' preferences for eco-friendly options.
  • Regulatory Pressure: Governments and regulatory bodies are implementing stricter regulations on plastic usage and waste management. Flexible paper packaging offers a compliant solution by reducing the reliance on single-use plastics and contributing to circular economy goals.
  • Shift in Consumer Preferences: Increasingly conscious consumers are actively seeking products with minimal environmental impact. Flexible paper packaging resonates with these preferences, making it a preferred choice for brands looking to cater to this growing consumer segment.
  • Sustainability Commitments: Companies are making public commitments to reduce their environmental footprint. Flexible paper packaging supports these sustainability goals, helping brands enhance their reputation and meet corporate social responsibility targets.
  • Brand Image Enhancement: Brands that adopt eco-friendly packaging strategies often experience positive shifts in brand perception. Flexible paper packaging communicates a commitment to sustainability, which can attract environmentally conscious consumers and bolster brand loyalty.
  • Advancements in Material Technology: Ongoing research and development efforts are enhancing the properties of flexible paper packaging materials, making them more versatile, durable, and suitable for various product categories. This technological progress drives market growth.
  • E-Commerce Expansion: The rise of online shopping has created a need for packaging that protects products during transit while also being environmentally friendly. Flexible paper packaging offers a lightweight and durable solution for e-commerce, appealing to brands and consumers alike.
  • Cultural and Social Shifts: Societal shifts towards minimalism and conscious consumerism are reshaping purchasing behaviors. Flexible paper packaging aligns with these trends, offering a simple, natural aesthetic that appeals to consumers seeking uncluttered and sustainable choices.
  • Retailer Requirements: Retailers are increasingly demanding sustainable packaging options from their suppliers to meet their own sustainability goals and consumer demands. Flexible paper packaging enables brands to meet these retailer requirements effectively.
  • Circular Economy Adoption: The concept of a circular economy, where materials are reused and recycled, has gained traction. Flexible paper packaging supports this concept by being easily recyclable and contributing to a closed-loop system, driving its adoption by brands and industries.

Products offered by key companies:

  • Tetra Pak: This Swedish packaging company launched a line of flexible paper cartons for juice and milk. The cartons are made from 100% renewable materials and are designed to be recyclable in standard paper recycling streams.
  • Winpak: This Canadian packaging company launched a line of flexible paper pouches for snacks and food. The pouches are made from 100% recyclable materials and are designed to be compostable in home or commercial composting facilities.
  • Amcor: This Australian packaging company launched a line of flexible paper packaging for personal care products. The packaging is made from 100% recycled paper and is designed to be recyclable in standard paper recycling streams.

The remarkable growth in the Pouches segment within the flexible paper packaging market:

The "Pouches" segment within the flexible paper packaging market is experiencing significant growth. This growth is attributed to pouches' versatility, convenience, and eco-friendly appeal, aligning with the rising consumer demand for sustainable packaging solutions across various industries. Pouches provide an efficient format for packaging a wide range of products, from food and beverages to pharmaceuticals and personal care items, offering lightweight yet durable protection and reducing the environmental impact associated with traditional packaging materials.

The Asia-Pacific region is expected to hold a significant share of the flexible paper packaging market:

The Asia-Pacific region is projected to hold a dominant share of the flexible paper packaging market. This is due to the region's rapidly growing economies, burgeoning consumer markets, and increasing focus on sustainable practices. As industries in this region, particularly food and beverages, pharmaceuticals, and personal care, embrace environmentally friendly packaging solutions, the demand for flexible paper packaging is expected to surge. Additionally, governmental regulations promoting sustainable packaging and the region's shift towards eco-conscious consumer behaviors further contribute to the strong market presence of flexible paper packaging in the Asia-Pacific.

Key developments:

  • In May 2023, Holz-Bauer and Mondi introduced PelletBags, a sustainable paper packaging solution for wooden pellets, replacing the previous plastic packaging. Mondi's PelletBags are made from 2-ply Mondi kraft paper and align with both companies' goals for sustainability and contribution to the circular economy. The bags are created from responsibly sourced fibres, are highly tear-resistant, and can be easily stored and transported.
  • In May 2022, Mondi partnered with Beck Packautomaten to launch FunctionalBarrier Paper, a paper-based eCommerce packaging solution. Comprising 95% paper, it offers advanced moisture protection, replaces unnecessary plastic packaging, and adjusts to various product sizes.

Key Segment:

  • By Material Type
    • Pouches
    • Shrink Sleeves
    • Wraps
    • Roll stock
    • Others
  • By Application
    • Food & Beverages
    • Pharmaceuticals
    • Chemicals & Fertilizers
    • Beauty & Personal Care
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain    
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Design

2.2. Research Data

2.3. Validation


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Pouches

5.3. Shrink Sleeves

5.4. Wraps

5.5. Roll stock

5.6. Others


6.1. Introduction

6.2. Food & Beverages

6.3. Pharmaceuticals

6.4. Chemicals & Fertilizers

6.5. Beauty & Personal Care

6.6. Others


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. Amcor Limited 

9.2. Mondi Group 

9.3. Sonoco Products Company  

9.4. Sealed Air Corporation  

9.5. Huhtamaki OYJ  

9.6. Sappi Global  

9.7. DS Smith 

9.8. Coveris Holding SA 

9.9. Sabert 

9.10. Wihuri 

Amcor Limited

Mondi Group

Sonoco Products Company  

Sealed Air Corporation  

Huhtamaki OYJ  

Sappi Global  

DS Smith

Coveris Holding SA