France Coffee Pods Market Size, Share, Opportunities, And Trends By Type (Hard Pods, Soft Pods), By Caffeine Content (Regular, Decaffeinated), By Flavour (Regular, Flavored), And By Distribution Channel (Offline, Online) - Forecasts From 2023 To 2028

Single-portion coffee containers include pods and capsules. Usually, these have 7 grams and 5 grams, respectively, of coffee powder. Pods are constructed from the same kind of material as tea bags. In contrast, capsules feature a protective case composed of plastic or aluminum, which can come in a variety of sizes. This makes it necessary to confirm compatibility with the coffee maker before buying capsules. Pods are more readily disposable and ecologically beneficial, even if they hold more coffee and, hence, scent. Pods and capsules shorten the time needed to brew coffee and streamline the brewing process. 

One of the main factors influencing the industry is the increasing use of coffee makers to simulate a café experience at home. Also, there is an increase in coffee intake since it boosts energy levels, helps burn fat by reactivating the body's metabolism, and enhances productivity and cognitive abilities. Coffee-filled single-serve cups are referred to as beverage capsules when they are inserted into a coffee or tea vending machine. These pods deliver a delicious beverage without making a mess and cut down on brew time by up to 80%. Compared to their ground equivalent, which begins to lose the genuine flavor of the coffee once the bag is opened, they maintain the freshness and authenticity of the components longer.

France is a country with a sizable and developed coffee market and a long history of coffee drinking. With a thriving coffee roasting sector, the nation holds a significant share of green coffee imports into Europe. In the French coffee pods market, sustainability and certification are key themes. Because that certified coffee is widely accessible in France, certification can be a crucial prerequisite for coffee exporters. The French specialty coffee industry is beginning to take form, providing intriguing potential for exporters of premium coffee pods.

Nespresso, a subsidiary of Nestlé, is the market leader in France's coffee pod industry. The other major roasters, including Tassimo from Jacobs Douwe Egberts and Blue from Lavazza, have a variety of coffee capsules and pods that are sold in French stores. Remember that exporting roasted coffee is typically not profitable (in capsules or pods). Instead, it is advised to establish a relationship with roasters who produce this sort of coffee and discover their needs. Ground coffee and instant coffee increased as the popularity of coffee pods increased in France.

People's desire for freshly brewed coffee consumed outside of the home and the increase in demand for pod machines

In general, most people who drink coffee choose to consume it in little amounts for flavor and relaxation reasons rather than for intriguing or other goals. France has a rich culture of coffee consumption. Also, according to a poll by the Global Coffee Portal, one-third of French customers visit a coffee shop 4-5 times per week and like domestic brands like Marie Belcher, Paul, and La Contrarieties, which helps explain why domestic brands are so dominant in France. Also, the popularity of coffee pods has increased recently due to the widespread use of coffee pod machines in developed areas, which is mostly due to the growing purchasing power of middle-class and high-income people.

Growing consumer desire for ready-to-drink beverages has facilitated industry expansion for coffee pods.

Although ready-to-drink coffee products make up the bulk of coffee sales in France, convenience still reigns supreme. But, at-home brewing and single-serve choices, including pods, are gaining popularity. Even in the RTD and coffee pod categories, consumers are expanding their buying habits and upgrading to more costly choices. Customers, especially the younger generation, are becoming more and more drawn to pour over coffee brewed with premium single-origin beans or other creative and distinctive coffee styles.

While major international brands like Starbucks and Nestle are still significant players in the market, as younger consumers (those under 40) move away from the stuffy options typical of their parent's generation, these and other big brands are starting to lose market share to local and foreign upstarts.

Market Key Developments

• In March 2022, leading international coffee roaster Lavazza extended its affiliation with the French competition through 2025. The collaboration demonstrates the brand's dedication to tennis and sports.
• In June 2021, in collaboration with Countermine, a company that sells sweet donuts, 5 to Go, established in Romania, inaugurated its first international location in France. The global concept is based on set pricing, with prices ranging from 1 to 5 euros, and seven locations in all were launched in France.

Segmentation:

• By Type
  • Hard Pods
  • Soft Pods
• By Caffeine Content
  • Regular
  • Decaffeinated
• By Flavour
  • Regular
  • Flavored
• By Distribution Channel
  • Offline
  • Online