Germany Travel Accessories Market Size:
The Germany travel accessories market is estimated to rise at a CAGR of 6.14% during the forecasted period (2025 to 2030).
The German travel accessories market is set to grow steadily, it is due to an increase in international and domestic tourism. It is one of the largest economies in Europe, and due to a rise in tourism, it is witnessing growth in the demand for travel accessories. German travellers have started prioritising comfort during travel, and this is reflected in their shopping preferences as well. They have started buying products such as compact luggage, organised storage accessories, and memory foam travel pillows. The awareness of sustainability has also shifted the consumer preferences in Germany; customers have started buying products that are made from biodegradable and recyclable materials.
Germany Travel Accessories Market Overview
| Report Metric |
Details |
| Study Period |
2021 to 2031 |
| Historical Data |
2021 to 2024 |
| Base Year |
2025 |
| Forecast Period |
2026 – 2031 |
& Scope:
The Germany travel accessories market is segmented by:
- Product Type: Travel bags and luggage hold a dominant share of the German travel accessories market. Travel luggage is considered a universal necessity for all kinds of travel. Leisure travellers, business travellers or religious travellers need bags and luggage to carry their belongings from one place to another.
- Distribution Channel: Offline channels currently hold a significant share in the German travel accessories market. The customers need to physically evaluate the products before finally making the purchase. Customers check the zipper, material quality, size, weight and functionality of the products. Brand outlets and departmental stores are primarily for the sale of these products
- End User: Leisure travellers hold a significant share of the German travel accessories market. This is largely because a large number of people across Europe go for vacations, family trips and personal exploration. Leisure travellers buy a broad variety of products, whereas business travellers prefer minimalism. Leisure travellers buy products that are sleek, stylish and provide comfort.
Top Trends Shaping the Germany Travel Accessories Market:
Germany Travel Accessories Market Growth Drivers vs. Challenges:
Drivers:
- Recovery of Tourism: Germany has seen a growth in both its international and domestic tourism since the pandemic period. There has been a rise in investment in the travel accessories market due to the increase in cross-border holidays, business trips, and weekend getaways. As per the World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research, tourism has contributed 453 billion euros to the country’s GDP, sector also created 6.18 million jobs, however for 2024, there has been a contribution of 469 billion euros to the country’s GDP and the jobs created were expected to increase by160.000 from the preceding year.
- Growth of E-commerce: The increase in the usage of smartphones and the internet has made online shopping accessible for everyone. Germany is considered one of the largest e-commerce markets. Online platforms provide consumers access to a wide variety of travel accessories from across the globe. According to the European E-Commerce Report 2024, in Germany, in 2024, the total number of internet user were forecasted to be 95% of the population, and the e-shoppers were expected to be 87% of the total population aged 16 to 74 years.
Challenges:
- Market Saturation: One major challenge facing the German travel accessories market is market saturation. The competitive landscape has many sellers from global as well as local brands. It has become difficult for producers to differentiate their products. Brands need to continuously innovate to provide variability in their products.
Germany Travel Accessories Market Competitive Landscape
The market has many notable players, including Horizn Studios, Samsonite Group SA, Travelpro, LVMH Moët Hennessy Louis Vuitton SE, Belcinto, among others.
- Product launch: In March 2025, Tolaccea announced the launch of the Tolaccea Smart Carry-On Backpack in the German market. It has a capacity of 35L-45L, and it can be expanded by 30% for extra storage.
Germany Travel Accessories Market Segmentation:
By Product Type
- Travel Bags and Luggage
- Electronic Accessories
- Personal Care Accessories
- Others
By Distribution Channel
- Online
- Offline
- Supermarket/Hypermarket
- Specialty Stores
- Others
By End User
- Business Travellers
- Leisure Travellers
- Others