Global Bromadiolone Market Size, Share, Opportunities, And Trends By Type (Powder, Liquid, Others), By Application (Mother Liquor, Pellets Or Bait Blocks, Other), By Sales Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Sep 2023
  • Report Code : KSI061615521
  • Pages : 143

The global bromadiolone market was valued at US$995.215 million in 2021 and is expected to grow at a CAGR of 4.51% during the forecast period.

It tends to accumulate in the liver of poisoned animals and is majorly used to kill rice and mice. Currently, bromadiolone is inculcated in over 130 registered products as per the National Pesticide Information Centre. The increasing rodent infections, food quality maintenance in the agriculture sector, and increasing support from the government to produce good-quality bromadiolone is anticipated to propel the bromadiolone market size during the forecasted period. It's effective properties and benefits further aid the bromadiolone market size.

Increasing Rodent Infections

The infections caused by rodents are increasing with the increasing pollution. The infections caused by rodents are hantavirus, Lassa fever, leptospirosis, monkeypox, rat-bite fever, and many more. According to the Pan American Health Organization, nearly 300 cases of Hantavirus are reported every year in America. The fatality rate of this disease is 60% with no available treatment. Most of the Hantavirus cases have occurred in forests, fields, farms, etc. Therefore, it is essential to prevent the virus by using rodenticides.  The severe fatality rate and increasing prevalence of infection rate is expected to propel the growth of the bromadiolone market size.

Growing Demand of bromadiolone in the Agriculture Sector

The population is increasing and with this, global food demand is increasing. For instance, according to UN FAO, food consumption will increase by 50% by 2050. To cope with the growing food demand, farmers need to adopt rodenticides containing bromadiolone to increase crop yields and food quality. The rodenticide consisting of bromadiolone was approved for use in arable lands in the UK during the 2020 survey period. In 2021, around 69% of rodenticides were used throughout the year and saw an increase of 15% in usage in Scotland as per the reports of the Scottish Government. The usage of rodenticides and baits for crop protection shows the potential of the bromadiolone market in the coming years.

Increasing Government Support

The government has measured the positive effects of bromadiolone along with the harmful effects on other animals.  The government has released guidelines and measures to be observed while using rodenticides consisting of bromadiolone. The NSW government approved a $50 million support package to deferral with the mouse plague and it was offered to households, farmers, and small businesses. These measures at the time of emergency have proved the benefit of bromadiolone. It is further expected to aid in the growth of the bromadiolone market in the coming years.

Bromadiolone Effective Properties

Bromadiolone is extremely effective to get rid of unwanted and poisonous rodents. It is formulated as paraffinized pellets, meal bait rat and mouse bait, ready-to-use place packs, and paraffin packs. Its single ingestion of 50 mg/kg can kill rattus rattus within five days by blocking blood coagulation. Moreover, it can leach into soils that are low in clay and organic matter. It is stable up to 2000º C and it is a more effective anticoagulant considered toxic for warfarin, voles, and water voles. These effective properties with their efficient use make their demand thereby propelling the bromadiolone market size.

Opportunities in the Bromadiolone Market

The increased use of second-generation rodenticides consisting of bromadiolone makes the bromadiolone market good to enter in the coming years. People are becoming more aware and especially in urban areas, households, and commercial sites are adopting more usage of second-generation rodenticides. Moreover, there is a potential for eco-friendly rodenticide development in the coming years which can be the focus area of new entrants in the market to establish themselves in the bromadiolone market. The increased awareness about the health-related issues of rodents is expected to drive market growth. Considering these factors, there is strong potential in the bromadiolone market for new entrants as well as already-established players.

Asia-Pacific is expected to be the dominant region

The Asia-Pacific region is expected to contribute the largest share of the bromadiolone market during the forecasted years. The reasons attributed to the share are the larger population engaged in the agriculture sector and the availability of a large number of local rodenticide manufacturers. For instance, Neogen Corporation, Asian Pest Controls India, Santroy Lifesciene, and several others are situated in the region. Moreover, the increasing rodent population is also expected to drive the growth of the bromadiolone market in the region.

Bromadiolone Market Key Players

  • PelGar International, a UK-based rodenticide manufacturing company provides solutions to various related problems such as insect control, plant protection, insect repellents, and decontamination kits. The company provides rodenticide through its brands named roban, rodex, vertox, and brigand.
  • Syngenta is one of the leading companies worldwide dealing with rodenticides. It provides crop protection, seeds management, vegetable management, and pest control management. The rodenticide offered by the company is Klerat Waxblocks which is highly efficient in killing rats and mice in a single feed. It is moisture resistant, water resistant, and provides long-lasting results.
  • BASF provides pest control and termite control. The featured rodent killer consisting of bromadiolone by the company is Storm® Secure. It is up to five times more effective than other popular second-generation anticoagulant rodenticides. 

Key Market Developments

  • In November 2022, a new rodenticide molecule Hitter was launched in Hyderabad by UPL. It is a second-generation rodenticide with 0.005 bromadiolone which is more powerful in killing rats and mice.
  • In August 2019, BASF launched a new rodenticide specifically for farm use. Named Storm® Ultra Score. It is available in a variety of sizes and contains 25 parts per million of active substance flocoumafen.

Global Bromadiolone Market Scope:


Report Metric Details
Market Size Value in 2021 US$995.215 million
Growth Rate CAGR of 4.51% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Million
Segments Covered Type, Application, Sales Channel, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered PelGar International, Bayer AG, Liphatech Inc., BASF SE, Syngenta Crop Protection AG, Rentokil Initial Plc, Anticimex, The Terminix International Company Limited, Liphatech Inc., Neogen Corporation
Customization Scope Free report customization with purchase



  • By Type
    • Powder
    • Liquid
    • Others
  • By Application
    • Mother Liquor
    • Pellets or Bait Blocks
    • Other
  • By Sales Channel
    • Online
    • Offline
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The global bromadiolone market is projected to grow at a CAGR of 4.51% during the forecast period.
Bromadiolone Market was valued at US$995.215 million in 2021.
The bromadiolone market has been segmented by type, application, sales channel, and geography.
The increasing rodent infections, food quality maintenance in the agriculture sector, and increasing support from the government to produce good-quality bromadiolone is anticipated to propel the bromadiolone market growth.
The Asia-Pacific region is expected to hold the largest share of the bromadiolone market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Powder

5.3. Liquid

5.4. Others


6.1. Introduction

6.2. Mother Liquor

6.3. Pellets or Bait Blocks

6.4. Other


7.1. Introduction

7.2. Online

7.3. Offline


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1. PelGar International (U.K.)

10.2. Bayer AG (Germany)

10.3. Liphatech Inc. (U.S.)

10.4. BASF SE (Germany)

10.5. Syngenta Crop Protection AG (Switzerland)

10.6. Rentokil Initial Plc (U.K.)

10.7. Anticimex (Sweden)

10.8. The Terminix International Company Limited (U.S.)

10.9. Liphatech Inc (U.S.)

10.10. Neogen Corporation (U.S.)


PelGar International (U.K.)

Bayer AG (Germany)

Liphatech Inc. (U.S.)

BASF SE (Germany)

Syngenta Crop Protection AG (Switzerland)

Rentokil Initial Plc (U.K.)

Anticimex (Sweden)

The Terminix International Company Limited (U.S.)

Liphatech Inc (U.S.)

Neogen Corporation (U.S.)