Global Canned Tuna Market Size, Share, Opportunities, And Trends By Species (Skipjack, Yellowfin, Bigeye, Albacore, Others), By Shape (Flakes, Chunks, Fillets, Others), By Distribution Channel (Online, Offline, Hypermarkets & Supermarkets, Specialty Stores, Others), And By Geography – Forecasts From 2025 To 2030

Global Canned Tuna Market Size:

The global canned tuna market is projected to grow at a CAGR of 3.51% to increase from USD 11.530 billion in 2025 to USD 13.698 billion by 2030.

Global Canned Tuna Market Highlights:

• Rising Demand: Growing consumer preference for convenient, protein-rich, shelf-stable food options.
• Sustainability Focus: Increased emphasis on eco-friendly packaging and responsibly sourced tuna.
• Product Innovation: New flavored tuna pouches and ready-to-eat meal solutions are gaining popularity.
• Regional Growth: Strong market expansion in Asia-Pacific due to diverse culinary applications.

Global Canned Tuna Market Introduction:

Canned tuna involves sealing tuna in an airtight container to ensure preservation. This method extends the shelf life of the fish and makes it convenient for consumers to store and use. The contents are heat-processed to kill bacteria and ensure long-term preservation. Canned tuna is a versatile and convenient food product used in various dishes. The growing trend of seafood consumption and bolstered the demand for processed seafood items, which has positively impacted the demand for canned tuna.

For instance, according to the “Marine Stewardship Council Tuna Handbook 2022”, in 2021/ 2022, the number of MSC-certified tuna fisheries and catch volume increased significantly from 1,982,000 tonnes in September 2021 to 2,460,000 tonnes in September 2022. This signifies a 24% increase in tuna catch volume. From September 2022, 19 tuna fisheries achieved MSC certification, bringing the total to 91. The report further showed that 47% of global tuna catch were MSC certified (91 certified tuna fisheries), 11% of global tuna catch is currently in assessment to the MSC Standard (36 tuna fisheries in assessment) and 31% of global tuna catch is currently in a FIP (basic or comprehensive) and rest 11% are of global tuna catch is neither MSC certified, in assessment or a FIP.

Furthermore, canned seafood, including canned tuna, is gaining popularity due to its unique texture and taste, low fat, low calories, and high content of omega-3 essential fatty acids. The market growth is expected to be driven by the launch of new canned tuna products and new policies to improve the supply chain.

For instance, in June 2023, to enhance transparency and data collection in the tuna supply chain, Walmart and Sam's Club implemented stricter guidelines that cover Walmart U.S., Walmart Canada, and Sam's Club suppliers and require them to source exclusively from vessels with 100% observer monitoring by 2027 and from fisheries using zero high seas transshipment unless covered by 100% observer monitoring. Over one-third of the world's fisheries are operating at unsustainable levels due to systemic issues like illegal and destructive fishing.

Comprehensively, canned tuna is a significant segment in the seafood industry, driven by its convenience, versatility, and popularity as a protein source. Demand is driven by affordability, easy storage, and quick preparation. The market offers various varieties of canned tuna, including light and white options, and can be processed in water, oil, or brine, catering to consumers' taste preferences and dietary considerations. The market is a staple in households worldwide.

Global Canned Tuna Market Overview:

The global canned tuna market is experiencing growth due to rising demand for affordable, high-protein foods. As the world is experiencing increasing health trends, there is a rising demand for tuna as it is rich in protein, omega-3 fatty acids, and is low in fat. Additionally, the growing trend towards urbanization is a key factor driving the demand for ready-to-eat foods, propelling the growth of canned tuna. Canned tuna has a longer shelf life, making it a preferred pantry staple globally.

The market comprises processed and preserved forms of tuna in packaged, sealed cans or pouches. It offers key species like skipjack, yellowfin, albacore, bigeye, and others in various forms such as flakes, fillets, chunks, and others.

As urban populations continue to grow, 68% of the world population is projected to live in urban areas by 2050. There is a significant rise in demand for packaged and processed foods that offer convenience and time-saving benefits. In this context, canned tuna has emerged as a preferred choice among urban consumers due to its ability to meet the needs of fast-paced lifestyles. This trend is evident in the 20% increase in global tuna imports during January–September 2024, reaching 3.07 million tonnes valued at USD 11.86 billion, as compared to 2.56 million tonnes and USD 11.71 billion during the same period in 2023, driven by strong consumer interest in ready-to-eat tuna products and frozen fillets in urban markets. (FAO, United Nations, Quarterly Tuna Analysis, 2025).

Imports of processed and canned tuna accounted for 38.5% of total global tuna trade during January–September 2024, amounting to 1.17 million tonnes valued at USD 6.5 billion. This large share underscores the importance of the segment, and as global tuna trade grew by 20% to reach 3.07 million tonnes worth USD 11.86 billion, it is contributing to and benefiting from this upward trend.

The global market for canned and processed tuna showed dynamic trade activity from January to September 2024. Among the top importers, the United States led with 163.66 thousand tonnes, representing a modest increase of 0.89% compared to 2023. Spain and Thailand also recorded significant growth in imports, rising by 15.90% and 29.58% respectively. In contrast, Italy and France experienced declines in their import volumes, with decreases of 4.05% and 3.46%. The United Kingdom and other European countries maintained steady import levels with slight increases or marginal decreases.

On the export side, Thailand remained the largest exporter of canned and processed tuna, with exports surging by 31.35% to 426.38 thousand tonnes in 2024. Ecuador and the Philippines also experienced strong export growth, increasing by 33.56% and 38.77%, respectively. China witnessed the highest growth rate among exporters, with a remarkable 62.05% increase, reaching 152.83 thousand tonnes. Spain and Indonesia also reported positive export growth, while the Netherlands experienced a slight decline of 1.89%.

Thus, overall, the trade data highlights robust expansion in both importing and exporting regions, with Southeast Asian countries playing a pivotal role in driving growth in the canned tuna market. Rising health consciousness, increasing urbanization, growing demand for nutritious foods, canned tuna's long shelf life, the government promoting fish cultivation and export, and increasing production innovation are the key factors driving market growth.

The canned tuna market is witnessing increasing product launches with flavored and value-added offerings, such as ready-to-eat meal kits and pouches, reshaping the market to meet evolving consumer preferences for convenience and taste. The growing demand for sustainability, driven by sourcing challenges and certifications like MSC and Friend of the Sea, is reshaping the canned tuna market toward eco-friendly practices and transparent supply chains.

Global Canned Tuna Market Drivers:

• Rising consumer demand for ready-to-eat food has bolstered the market expansion

Ready-to-cook and ready-to-eat food products are increasingly popular due to their simplicity and convenience. The millennial generation is drawn to these items due to their low preparation time, high nutritional content, and ease of use. The food industry is expected to grow due to changing consumer lifestyles, preferences, and market dynamics. Time constraints, changing family dynamics, urbanization, variety, and options are key factors contributing to the market growth of these convenience foods. Busy lifestyles and hectic schedules leave consumers with limited time for meal preparation, making these products quick and convenient. They also offer convenience and ease of use, with pre-measured ingredients and simple cooking instructions.

Evolving family aspects, such as dual-income and single-person households, also contribute to the demand for convenient food options. Urbanization, with smaller living spaces and limited kitchen facilities, makes these foods well-suited for urban consumers. As per the National Fisheries Institute, around 45% of tuna consumers opt for canned or pouched tuna for dinner. 52% of canned tuna is utilized in sandwiches, 22% in salads, 15.5% in casseroles and helpers, and 7.5% in base dishes. Families with children under 18 are twice as likely to have tuna sandwiches.

The market for these convenience foods has expanded to include a wide range of cuisines and flavors, offering a variety without sacrificing convenience. Advancements in food technology have improved the quality and shelf life of these products, with innovative packaging, preservation techniques, and ingredient formulations. Health and wellness considerations have led to the industry offering healthier options, with companies offering natural, organic, and nutritionally balanced ingredients.

Additionally, the Food and Drug Administration put forward a proposal to amend the tuna can filling container identification and standard. The proposed rule would specify that a packing medium is optional, enable safe and appropriate flavorings and spices as optional additives, and update weighing procedures. The proposed rule is in response to a citizen petition submitted by Bumble Bee Foods, StarKist Co., and Tri-Union Seafoods. The FDA aims to modernize food standards to maintain the basic nature and nutritional integrity of products while allowing industry flexibility for innovation to produce more healthful foods.

• Health and Nutritional Benefits

Benefits to health and nutrition are among the main factors propelling the canned tuna market growth worldwide. It is commonly acknowledged that canned tuna is a nutrient-dense food that provides a substantial amount of premium protein, vital fatty acids, vitamins, and minerals at a reasonable price. Its high protein content, which is essential for immune system function, muscle regeneration, and general body maintenance, makes it ideal in the diets of athletes, fitness enthusiasts, and customers who are concerned about their health.

Omega-3 fatty acids, such as EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), which are essential for cardiovascular health, cognitive development, and lowering inflammation in the body, are also found in canned tuna. Particularly in older populations, these heart-healthy fats have been associated with improved cognitive function, decreased triglyceride levels, and a lower risk of stroke and coronary heart disease. Additionally, low in calories and saturated fat, canned tuna is a good choice for low-fat diets and weight management.

Additionally, it offers vital nutrients like vitamin B12, which is critical for nerve function and the production of red blood cells; vitamin D, which promotes bone health and immune function; selenium, a potent antioxidant; and iodine, which is required for thyroid function. Canned tuna is positioned as a convenient and wholesome option as customers shift toward healthier, protein-rich, and low-fat meal options due to growing awareness of non-communicable disorders like obesity, diabetes, and hypertension.

It is a desirable choice for health-conscious consumers seeking dependable and rapid sources of nourishment without sacrificing quality due to its extended shelf life and ease of use. Medical endorsements, dietary guidelines, and the growing popularity of pescatarian and Mediterranean diets are all contributing factors to the anticipated increase in demand for canned tuna as public awareness of preventative healthcare and balanced meals increases globally. The USDA, NASS 2023 Census of Aquaculture reports that the overall sales of aquaculture goods in the United States reached $1.908 billion (over $1.964 billion in 2024), a 3.8 percent increase from 2018 when adjusted for inflation. Canned tuna is not only a convenient food item but also a key element of global nutritional security and wellness trends due to its many health and nutritional benefits.

Global Canned Tuna Market Segment Analysis:

• The online segment is experiencing rapid growth

By distribution channel, the global canned tuna market is segmented into offline and online. The global market for canned tuna has experienced a substantial transformation due to the rise of internet penetration and online distribution channel, which have drastically changed the way customers access and buy canned seafood goods. Online shopping has grown in popularity in both developed and developing nations due to the quick emergence of e-commerce platforms, smartphone proliferation, and better internet access. Due to the ease of perusing a large selection of goods, comparing costs, reading customer reviews, and having their purchases delivered to their homes, consumers are increasingly ordering canned tuna from online retailers, such as Amazon, Walmart, Alibaba, BigBasket, and local grocery delivery apps.

Additionally, this channel facilitates access to premium and niche tuna brands that might not be easily available in physical stores, increasing product options and promoting brand innovation. Additionally, businesses can use direct-to-consumer (D2C) tactics using internet, which helps them avoid traditional retail markups, collect consumer data, and foster brand loyalty through discounts, subscriptions, and tailored products.

E-commerce platforms also provide flexible logistics, making it possible to manage cold-chain supplies for gourmet or value-added canned tuna goods effectively. Additionally, brands are using social media campaigns, influencer partnerships, and digital marketing tools to inform customers about sourcing methods, sustainability, and the nutritional content of canned tuna. Government programs and corporate investments in digital infrastructure are expanding the reach of online grocery shopping in emerging nations, providing convenience to semi-urban and rural areas with limited physical retail presence.

A subcategory of business-to-consumer e-commerce, online retail sales statistics show a pattern of rapid expansion during the pandemic. In 2023, when pandemic limitations and disruptions subsided, this rise considerably slowed. At about 30 percent of total retail sales, China, the UK, and the Republic of Korea are notable for having significantly larger online retail sales than other economies. Most economies lie between 5 and 10 percent, with the United States coming in at about 15 percent.

The online distribution channel is becoming increasingly important in determining the future sales trajectory of the global canned tuna market as customers continue to place a higher value on convenience, safety, and variety.

Global Canned Tuna Market Key Players and Developments:

• A.E.C Canning Co. Ltd visualizes itself to be a reliable seafood manufacturer, including tuna and sardines, on a global scale.
• American Tun aims to bring sustainably sourced seafood that supports US fishing communities.
• Bumble Bee Foods LLC emphasizes providing high-quality canned tuna products that could be used in different cuisines, such as tuna scramble and tuna casserole, knock lasagna.
• In August 2024, Wild Planet launched a Limited-Edition Wild Tuna Snack Pack with sustainable skipjack. It has partnered with Simple Mills and Chosen Foods. The partnership features Wild Planet’s newest product, sustainably pole and line caught Skipjack Wild Tuna made with tangy diced Dill Pickle, lemon juice, and a hint of sea salt.

Segmentation:

• By Species
  • Skipjack
  • Yellowfin
  • Bigeye
  • Albacore
  • Others
• By Shape
  • Flakes
  • Chunks
  • Fillets
  • Others
• By Distribution Channel:
  • Online
  • Offline
    • Hypermarkets & Supermarkets
    • Specialty Stores
    • Others
• By Geography
  • North America
    • USA
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. Technological Outlook

5. Global Canned Tuna Market By Species (2020-2030)

5.1. Introduction

5.2. Skipjack

5.3. Yellowfin

5.4. Bigeye

5.5. Albacore

5.6. Others

6. Global Canned Tuna Market By Shape (2020-2030)

6.1. Introduction

6.2. Flakes

6.3. Chunks

6.4. Fillets

6.5. Others

7. Global Canned Tuna Market By Distribution Channel (2020-2030)

7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Hypermarkets & Supermarkets

7.3.2. Specialty Stores

7.3.3. Others

8. Global Canned Tuna Market By Geography (2020-2030)

8.1. Introduction

8.2. North America

8.2.1. By Species

8.2.2. By Shapes

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Species

8.3.2. By Shapes

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Species

8.4.2. By Shapes

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. Germany

8.4.4.2. United Kingdom

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Italy

8.4.4.6. Others

8.5. Middle East and Africa

8.5.1. By Species

8.5.2. By Shapes

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Species

8.6.2. By Shapes

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India 

8.6.4.4. South Korea 

8.6.4.5. Indonesia

8.6.4.6. Others

9. Competitive Environment and Analysis

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. Company Profiles

10.1. A.E.C. Canning Co., Ltd.

10.2. American Tuna, Inc.

10.3. Bumble Bee Foods, LLC (FCF Co., Ltd.)

10.4. Thunnus Overseas Group

10.5. Golden Prize Canning Co., Ltd.

10.6. Thai Union Group PCL

10.7. Luis Calvo Sanz, S.A.

10.8. Wild Planet Foods Inc.

10.9. Frinsa del Noroeste S.A.

10.10. PT Aneka Tuna Indonesia 

10.11. StarKist Co.

10.12. Century Pacific Food Inc.

10.13. Bolton Group

11. Research Methodology

A.E.C. Canning Co., Ltd.

American Tuna, Inc.

Bumble Bee Foods, LLC (FCF Co., Ltd.)

Thunnus Overseas Group

Golden Prize Canning Co., Ltd.

Thai Union Group PCL

Luis Calvo Sanz, S.A.

Wild Planet Foods Inc.

Frinsa del Noroeste S.A.

PT Aneka Tuna Indonesia 

StarKist Co.

Century Pacific Food Inc.

Bolton Group