Global Chewable Coffee Market Size, Share, Opportunities, And Trends By Product Type (Chewable Coffee Bars, Chewable Coffee Gummies), By Distribution Channel (Online Retail, Brick-and-Mortar Stores), By Packaging Type (Single-Serve Packaging, Multi-Serve Packaging), And By Geography - Forecasts From 2023 To 2028

The chewable coffee market is projected to grow considerably during the forecast period.

Coffee is an extremely well-known beverage worldwide and the pre-processed cocoa beans have been used for a variety of applications such as food and beverages, skincare, and medicine. The major ingredient that popularizes coffee is Caffeine, which has proven to have several benefits to the health and body.  Coffee is produced by the crushing of cocoa beans into powder form or crushed beans and then used for a variety of applications like coffee drinks, coffee-infused skin care products, the use of coffee as pesticides, and the use of coffee for the reduction of health issues like alcoholic fatty liver disease and may provide protection against Parkinson’s disease, Type 2 diabetes, Liver disease (including liver disease), Heart attack and stroke. The main benefit of coffee consumption has been the increased energy in an individual’s body and elevated calmness of mind.

Introduction:

Chewable coffee comes in two product types in the market, chewable coffee bars and chewable coffee gummies. Chewable coffee bars are coffee-infused bars that provide the nutritional value of a normal snack bar with the benefit of an increase in energy and concentration. Whereas chewable coffee gummies are jelly/rubbery chewable with coffee infused in them. These snack products don’t contain heavy amounts of caffeine, the maximum per piece is 100mg, and are considered to be safe for consumption. Coffee has been proven to provide several benefits to health, a few of which are a source of nutrients, caffeine, antioxidants, and diterpenes. They have been proven to provide psychological and physical effects to the body.

Drivers:

• Health benefits associated with coffee: Coffee has been proven to be a healthy beverage and has been linked to lower risk of cardiovascular disease, Parkinson’s disease and type 2 diabetes. Overconsumption of coffee can lead to several issues like headache, nervousness, an increase in heart rate per minute, increased blood pressure and increased cholesterol levels, and recommended consumption of caffeine is up to 400mg a day, which is considered safe for adults. With the increase in population and the traction of health benefits from coffee, it is expected to boost the growth of the chewable coffee market in the forecasted years.
• The rising popularity of fitness supplements: The fitness industry is one of the major growth drivers of chewable coffee bars. With products like caffeinated energy bars and caffeinated powder supplements, the chewable coffee market is expected to grow at a steady pace in the forecasted period. For example, Aloha’s new Kona bar provides a variety of nutrients that are beneficial to the improvement of the body’s well-being. The bar provides 14g of protein with low amounts of sugar, which fitness-conscious people focus on.

Key Players:

• HVMN: Health Via Modern Nutrition is an American multinational company that focuses on the manufacturing and sale of ketogenic diets and nootropic supplements.
• Dry Brew: A company known for its patented chewable coffee, which first started as waterless coffee in 2004.

Regional Analysis:

South America is expected to witness growth in the chewable coffee market during the forecasted period of 2024-2029. As per the Food and Agriculture Organization, the largest coffee-producing countries are Brazil and Colombia and the largest consumer and importer of coffee are the European Union and the United States. The factors that affect the growth can be the increasing popularity of fitness and diet, as well as the increasing number of health conditions in the United States alone. As per the Centers for Disease Control and Prevention, the number of people who have been diagnosed with type 2 diabetes is about 38 million and coffee has been proven to be an agent in the reduction of risk for type 2 diabetes. Consumer awareness about the health benefits of coffee is expected to increase along with the chewable coffee market. 

Market Developments:

• March 2023: Aloha launched their product, dubbed The Kona Bar, which is made with coconut flakes, chocolate chips Kona coffee with a subtle mix of macadamia nuts, and provides 14g of plant-based protein with only 5g of sugar. The ingredients are locally sourced from O’ahu and Hawai’i islands and are ethically produced. The product was launched to support sustainability in farming and agricultural practices.
• May 2023: Topgum, an Israeli supplement manufacturer, announced their launch of a caffeinated gummy range, dubbed ‘Gummiccino’, with flavours ranging from espresso, cappuccino and mocha, that utilizes the extracts of robusta coffee beans.

Segmentation:

• By Product Type:
  • Chewable Coffee Bars
  • Chewable Coffee Gummies
• By Distribution Channel:
  • Online Retail
  • Brick-and-Mortar Stores
• By Packaging Type:
  • Single-Serve Packaging
  • Multi-Serve Packaging
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others