Global Margarine Market Size, Share, Opportunities, And Trends By Type (Hard, Soft, Liquid), By Fat Content (Regular, Light, Fat-free), By End-User (Household Consumers, Food Service Industry, Bakery Industry, Others), By Distribution Channel (Hypermarkets And Supermarkets, Convenience Stores, Online Retail, Others), And By Geography - Forecasts From 2024 To 2029

Margarine is a type of food product that is commonly made from one or more vegetable or animal fats or oils, in which the aqueous portion containing milk products are dispersed, which can be either solid, fluid, salt, or other ingredients similar to them. It is commonly known to be used in cooking as a spread and is a primary source of calories. Margarine can also be used as a flavouring agent, yellow food pigment, preservative, emulsifier, and butter. In the present day, the use of vegetable oils is more common, due to the increase in consumption of plant-based products. The vegetable oils include cottonseed, soybean, peanut, coconut, corn oil, and many others. Among animal oils, whale oil was common in the European region for the production of margarine.

Introduction:

The global margarine market is expected to witness a stable increase during the forecasted period of 2024-2029, due to factors such as the increase in awareness of the health benefits provided by margarine, which can be coupled with the increase in health-conscious consumers.

Market Drivers:

• Health benefits: The increase in awareness of the health benefits of margarine can be linked to the increase in health-conscious consumers in the market. Post-COVID-19 pandemic, consumers that are health-conscious started to display growth in the market. This increase in the growth of such consumers can create a necessary increase in demand for products that are substantial and essential to human health. Margarine is similar to butter, due to similar nutrient properties and is known to be used as a spread. Margarine is known to provide a variety of benefits when compared to butter, due to its health benefits towards the health of the human heart. Margarine is known to be a blend of oils that are mostly unsaturated fat. Depending on the oils and recipes, margarine provides different amounts of saturated fats, vitamins, and salts. The more solid margarine is, the more saturated fat content it contains. Margarines that are sold in the United States are known to not contain any kind of trans fat, making them a good choice for avoiding the risk of any kind of heart disease. Margarine is known to provide a wide range of benefits, which include:
  • Lower fat option to meet the taste and preference
  • Provides vitamins A and D, which are essential to the human body
  • Packed with various good vegetable oils,
  • And contains several good fats that are beneficial and healthy for human health.

Key Players:

• Unilever: A global leader and multinational company known for manufacturing and supplying various fast-moving consumer goods.
• Upfield: A well-known company that owns a wide range of brands that produce margarine, food spreads, and plant-based foods across 95 countries, being one of the largest plant-based consumer packaged goods companies across the world.

Regional Analysis:

The North American market is expected to witness significant growth in the global margarine market during the forecasted period of 2024-2029. The increase in the margarine market growth in the region can be attributed to the presence of major players in the market, and the increased consumption of processed foods in the region, which can be due to the influence of the growing urbanization. The increase in the growth rate of urbanization leads to an increase in the number of people with busy lifestyles, leading them towards processed foods and ready-to-eat food products. The U.S. Department of the Interior states that North America consists of the largest urbanized landscapes in the world, with an estimated 80% of the total population in the United States and Canada being home to an urban area. Margarine is an alternative to butter and is known to be commonly used in processed foods. The United States Department of Agriculture states that the consumption of raw and semi-processed foods is at an all-time high and will be expected to increase. It displays that the total consumption of dairy products accounted for 1.5 cup equivalent per person per day in 2021. Margarine is a type of food product made from vegetable or animal fats or oils and is commonly compared to butter, due to the similarity in properties of both products. The increase in the consumption of processed foods can lead to an increase in the global margarine market due to the factor of increased urbanization, further leading to an increase in personal income, allowing individuals to be able to purchase higher cost alternatives to their standard products.

Market Developments:

• March 2022: ADEKA announced the launch of their new brand of plant-based foods known as Deli-PLANTS, enabling consumers to have “Delicious Plant-Based Foods” on their dining tables. The products were launched under their food business brand “RISU BRAND”, which focuses on deliciousness and ease of use in the professional use markets. They launched four delicious products under the brand, which include highly conventional oat milk, cheese cream, whipped cream, and margarine, which overturned the conventional wisdom about plant-based foods. This brand launch was based on the increase in demand for plant-based foods in the market.
• March 2022: Charalambides Christis announced the launch of their new line of margarine products, with their main message being “Our Margarine”. Charalambides Christis was able to enrich delicious recipes with their margarine product release, which was offered to adults and children to experience moments of enjoyment. This also satisfies the preferences of the public, which is the culinary and confectionery creation at home, further highlighting the unique way of all flavours. The product was made from high-quality ingredients and is an excellent source of omega-3 fats and vitamins A, D, & E, which are essential for the growth of children and the health of the whole family.

Segmentation:

• By Type:
  • Hard
  • Soft
  • Liquid
• By Fat Content:
  • Regular
  • Light
  • Fat-free
• By End-User:
  • Household Consumers
  • Food Service Industry
  • Bakery Industry
  • Others
• By Distribution Channel:
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Online Retail
  • Others
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others