Global Pet Insurance Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Animal Type (Dog, Cat, Others), By Policy Type (Lifetime Cover (Illness Cover, Accident Cover), Non-Lifetime Cover (Illness Cover, Accident Cover)), And By Geography - Forecasts From 2022 To 2027

Published:  Jun 2022 Report Code: KSI061613164 Pages: 125

The pet insurance market is projected to grow at a CAGR of 5.66% during the forecast period to reach US$84.996 billion by 2027, from US$57.811 billion in 2020.


Pet insurance is a protection policy that mostly covers veterinary healthcare for a person’s sick or wounded pet. Insurance companies may compensate for a part or all of the cost of the pet’s healthcare treatment, depending on the policy. Some policies also cover costs if the pet gets stolen or lost, or even dies. 

Market Trend:

The global pet insurance market is likely to increase in the coming years, owing to increasing veterinary healthcare prices. The increasing trend of pet adoptions and pet purchases during the COVID-19 pandemic will also play a vital role in the pet insurance market. Europe currently holds the largest market share in the pet insurance industry. Sweden currently holds the largest market share in Europe, with almost 90% of pets having reported pet insurance coverage.

However, North America has been regarded as the fastest-growing market in recent years, with rapid advancements in the pet insurance market. NAPHIA recently revealed many industry achievements in North America, including a remarkable US$2.174 billion in total pet health insurance premiums sold in 2020 (up to over 26% from $1.717 billion in 2019) and over 3.45 million pets covered across the region (up by 22.5% from over 2.81 million pets insured in 2019).

Growth Factors

  • An increase in veterinary healthcare costs

With the increasing adoption and purchase of pet animals, the veterinary healthcare industry has also become substantially more expensive. Knee replacements, sophisticated allergy testing, cancer treatments, and chiropractic therapy, which were previously exclusively available to humans, are now available to dogs and cats. According to the American Pet Products Association's (APPA) annual state of the industry report, pet expenditure in the United States hit US$103.6 billion in 2020, up by 6.7% from the previous year. Of that amount, US$ 31.4 billion was used for veterinary healthcare, which accounted for an increase of about 7.2% from the previous year. With the increasing cost of veterinary healthcare, people have started to understand the significance of pet insurance. This is consequently expected to drive up the demand for pet insurance.

Moreover, pet owners have seen a significant increase in instances of dog theft. According to information released under the Freedom of Information Act by Direct Line Pet Insurance, thefts have increased by 13%, totalling 2,670 instances in 2021 in the UK. This has been recorded as the highest number of thefts in the last seven years. Government agencies have tried releasing guidelines to safeguard the pets, but have been unsuccessful. The best option that pet owners have to safeguard their pets is to get a theft or straying insurance cover that would policy the cost of the loss of a pet.  Increases in pet theft are expected to drive up the pet insurance market as well.


  • Increasing policy prices

Pet insurance prices have been increasing rapidly over the past few years. Veterinary treatments have advanced to the point that veterinarians can now diagnose and treat pet ailments with much more accuracy than ever before. However, these treatments come at a price, and they will unavoidably affect pet insurance premiums. Moreover, some insurance providers are a lot more careful about their financial decisions and want to generate as much revenue as possible. Some of them are more active in raising their rates than others, and they are willing to risk losing clients as a result.

Furthermore, even if a pet is currently in perfect condition and has never filed a claim, the pet’s insurance premiums may rise. As animals grow older, the likelihood of them being ill increases, raising the cost of insurance. Since pets live for a shorter amount of time on average than humans, it may seem that they are afflicted with more ailments and succumb to them sooner. 

Recent Development and Expansion

  • JAB Holding Company and Fairfax Financial Holdings Limited announced a strategic partnership in June 2022, in which JAB's pet insurance business agreed to acquire all of Fairfax's interests in the Crum & Forster Pet Insurance GroupTM and Pethealth Inc., including their global operations. The core mission of the company is to provide the leading health and wellbeing ecosystem for pets by offering affordable, comprehensive pet products and brands throughout a pet's lifecycle.
  • JAB announced its acquisition in October 2021: Figo Pet Insurance. This acquisition will propel them to the forefront of the North American tech-driven pet insurance ecosystem.
  • JAB announced its majority stake acquisition of UK insurer BNP Paribas Cardif's pet insurance division Cardif Pinnacle in October 2021. The combination of BNP Paribas Cardif's global partnership know-how and strong technical capabilities derived from extensive experience, combined with JAB's expertise in establishing world-class brands and platform building, positions them ideally to become a leader in the growing pet healthcare industry.
  • Zoetis entered the pet insurance market in April 2020 by launching Pumpkin Insurance Services Inc., a pet insurance agency with offices across the United States. Pet parents can take advantage of the company's affordable pet health insurance and preventive care plans.
  • MetLife, Inc. acquired PetFirst Healthcare, LLC, a companion animal health insurance administrator, in December 2019. This acquisition allowed MetLife to expand its offerings, leveraging the company's position as a leader in group benefits distribution channels in the United States.

COVID-19 Impact on the Pet Insurance Market

The COVID-19 pandemic had a positive impact on the pet insurance market. Due to the government-imposed lockdowns and social distancing norms, most pet owners were forced to keep their pets at home. This led to a decrease in the number of diseases and pet insurance claims. Pet insurance companies also allowed certain relaxations and price reductions in policy premiums to help pet owners during these tough times. However, since so many people were purchasing pets during the coronavirus pandemic in 2020, pet prices skyrocketed. Because the cost of a cat or dog affects their insurance rate, the average pet insurance premium is likely to grow further in the next couple of years.

Global Pet Insurance Market Scope:

Report Metric Details
 Market size value in 2020  US$57.811 billion
 Market size value in 2027  US$84.996 billion
 Growth Rate  CAGR of 5.66% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Animal Type, Policy Type, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered Nationwide Mutual Insurance Company, Metlife Inc., Healthy Paws Pet Insurance, LLC., Crum & Foster, Trupanion, Petplan Limited, Embrace Pet Insurance Agency, LLC, Animal Friends Insurance, Petsecure Pet Health Insurance, 24PetWatch
 Customization scope  Free report customization with purchase


Market Segments

  • By Animal Type
    • Dog
    • Cat
    • Others
  • By Policy type
    • Lifetime Cover
      • Illness Cover
      • Accident Cover
    • Non-Lifetime Cover
      • Illness Cover
      • Accident Cover
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      •  Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • South Africa
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Indonesia
      • Thailand
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global pet insurance market?
A1. Pet Insurance Market was valued at US$57.811 billion in 2020.

Q2. What will be the global pet insurance market size by 2027?
A2. The pet insurance market is expected to reach a market size of US$84.996 billion by 2027.

Q3. What are the growth prospects for the global pet insurance market?
A3. The global pet insurance market is expected to grow at a CAGR of 5.66% over the forecast period.

Q4. How is the global pet insurance market segmented?
A4. The pet insurance market has been segmented by animal type, policy type, and geography.

Q5. What factors are anticipated to drive the pet insurance market growth?
A5. The global pet insurance market is likely to increase in the following years, owing to the increasing veterinary healthcare prices.

1. Introduction
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology  
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.4. Industry Value Chain Analysis

5. Global Pet Insurance Market, By Animal Type
5.1. Introduction
5.2. Dog
5.3. Cat
5.4. Others

6. Global Pet Insurance Market, By Policy type
6.1. Introduction
6.2. Lifetime Cover
6.2.1. Illness Cover
6.2.2. Accident Cover
6.3. Non-Lifetime Cover
6.3.1. Illness Cover
6.3.2. Accident Cover

7. Global Pet Insurance Market, By Geography
7.1. Introduction
7.2. North America
7.2.1. USA
7.2.2. Canada
7.2.3. Mexico
7.3. South America
7.3.1. Brazil
7.3.2. Argentina
7.3.3. Others
7.4. Europe
7.4.1. Germany
7.4.2. France
7.4.3. United Kingdom
7.4.4. Spain
7.4.5. Italy
7.4.6. Others
7.5. Middle East and Africa
7.5.1. Saudi Arabia
7.5.2. Israel
7.5.3. UAE
7.5.4. Others
7.6. Asia Pacific
7.6.1. China
7.6.2. Japan
7.6.3. South Korea
7.6.4. India
7.6.5. Indonesia
7.6.6. Thailand
7.6.7. Taiwan
7.6.8. Others

8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. Company Profiles 
9.1. Nationwide Mutual Insurance Company
9.2. Metlife Inc.
9.3. Healthy Paws Pet Insurance, LLC.
9.4. Crum & Foster
9.5. Trupanion
9.6. Petplan Limited
9.7. Embrace Pet Insurance Agency, LLC
9.8. Animal Friends Insurance
9.9. Petsecure Pet Health Insurance
9.10. 24PetWatch

Nationwide Mutual Insurance Company

Metlife Inc.

Healthy Paws Pet Insurance, LLC.

Crum & Foster


Petplan Limited

Embrace Pet Insurance Agency, LLC

Animal Friends Insurance

Petsecure Pet Health Insurance



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