‘Protein’, derived from the Greek word ‘proteios’, meaning “of prime importance”. It is the main building block of our body, which is used to make muscles, tendons, organs, and skin, as well as enzymes, hormones, neurotransmitters, and other tiny molecules that do important functions.
Protein aids in weight loss and prevent weight gain, helps in gaining muscles and strength, and in the prevention of diseases such as osteoporosis and sarcopenia in the elderly.
Plants are excellent sources of protein, often with fewer calories and fewer harmful effects than animal products. Plants such as lentils, broccoli, spinach, quinoa, green peas, chickpeas, hempseeds, etc are high in protein.
Quinoa is a complete protein, which means that it has all the essential amino acids. Broccoli contains more protein per than steak and spinach contain about equal protein to chicken and fish.
People on vegetarian or vegan diets are at a lower risk of certain diseases like cancer, diabetes, hypertension, among others.
The growing population is augmenting the demand for proteins, which is currently not being met by traditional animal sources. According to the United Nations Department of Economic and Social Affairs, the world population in 2015 stood at 7.3 billion, which will increase to 8.5 billion by 2030 and 9.7 billion by 2050. This increasing population will face a scarcity of supply in protein by animal sources, therefore, it will lead towards the growth of the plant protein market. The increasing number of consumers opting for vegan and plant-based diets, along with the growing incidences of animal protein allergies will augment the market growth too. Also, the changing lifestyle and the lack of balanced dietary intake will also support the demand in the market. As such, the alternative sources of proteins, like plant proteins, are being developed and investigated. Moreover, unfavorable environmental implications and fluctuation in prices of animal proteins are supporting the growth of plant protein products. Furthermore, increasing disposable income coupled with ease to maintain the fitness trend is also supporting the growth of the market.
However, the lack of plant protein to provide all the essential amino acids is a major restraint in market growth. Also, plant proteins are harmful to digest and have a slow absorption rate, which makes it less attractive in the growing health and fitness industry.
The plant protein market has been segmented based on source, form, application, distribution channel, and geography. By source, the market is segmented as pea, rapeseed, soy, hempseed, and others. By form, the market is segmented as protein concentrates, protein isolates, and protein hydrolysate. By application, the market is segmented as dietary supplements, food and beverages, pharmaceuticals, and animal feeds. By distribution channel, the market is segmented into online and offline. By geography, the market is segmented as North America, South America, Europe, Middle East and Africa, and Asia Pacific.
According to the United States Department of Agriculture, 1 cup (145g) of peas contains 8g of protein. Pea protein is a high-quality protein and is typically used for increasing the protein content smoothies and shakes. It is hypoallergenic and a great source of iron.
Rapeseed not only contains oil, but it also contains high-quality protein as well. However, the accompanying substances contained in the rapeseed impair the taste of the protein isolate obtained, thereby giving it a bitter taste.
The soybean is a legume that contains no cholesterol and is low in saturated fat. It is the only vegetable food that contains all the essential amino acids. Soy protein is helpful in the prevention of cancer, obesity, and diabetes. It is also helpful in pregnancy and in positively influencing bone and calcium balance in postmenopausal women.
Hempseeds are from the same species as cannabis, but a very different variety. It is exceptionally rich in omega 6 and omega 3 and is also a good source of protein. About, 25% of the total calories in hempseed come from protein.
Protein concentrate is the least processed form of protein powder. Concentrates are the cheapest protein options, but it also offers the least amount of protein per scoop, because of other ingredients like fats, cholesterol, lactose, and gluten. People trying to avoid fat intake or have a sensitive digestive system should avoid protein concentrates.
Protein Isolate is a type of protein which has undergone more processing than protein concentrates, thereby removing the fat, lactose, gluten, and other unwanted things. It is easily digestible because the gluten and lactose are removed.
Protein hydrolysate is the most processed form of protein than isolates and concentrates. It has been exposed to acids, heat, and enzymes to break large complex proteins into faster digesting smaller pieces. It also absorbs more rapidly for speedy and fast digestion.
Protein is highly demanded as a dietary supplement. Protein is the building block of the body. It helps in building muscles, tendons, organs and skin, and even aids in weight loss, strength gain, and others. The changing lifestyle and the increasing awareness about health and fitness have contributed towards the growth of the market.
Protein is used in food and beverages as cakes, snacks bars, and shakes. The use of protein is growing rapidly due to the various benefits of protein and the rising health and fitness awareness.
The protein development in a cell begins by DNA transcribing with RNS, which then translates into protein. The protein is used in the pharmaceuticals for the production of antibodies and vaccines. It also finds its application in creating chemicals like hormones, interferons, and human serum albumins.
The animal’s body cannot store protein like fat and other nutrients. They require protein for doing the day to day activities as it gives strength and energy. Also, the sick, pregnant and lactating animals require a high amount of protein.
The protein can be bought online, without having to go to the shops. With the advancement in technology and the busy life schedule, online distribution channel has helped in buying products at people's convenience. It has made the shop just a click away.
The offline mode of distribution channel includes specialty stores (selling only dietary supplements), supermarkets, departmental stores, and others. Offline store is good for the people who like the product to buy only after a careful inspection and an in-person inquiry.
North America is projected to grow significantly on account of increasing consumer awareness and increasing investment. Similarly, the growing support from the government to reduce meat consumption will drive the plant protein market in Europe. The Asia Pacific is anticipated to experience a surge in demand during the forecast period owing to a change in eating habits and high consumption of protein-rich diets.
In October 2018, DuPont Nutrition and Health announced a new product TRUPRO 2000 pea protein from the DuPont Danisco range of ingredients.
In March 2019, Axiom Foods launched Vegotein, the first completely neutral-tasting pea protein.
The “Plant Protein Market– Forecasts from 2019 to 2024” is an exhaustive study that aims to present the key market trends through various chapters focusing on different aspects of the market. The study provides a detailed market overview through the market dynamics sections which detail key market, drivers, restraints, and opportunities in the current market. The report analyzes key opportunity regional markets, and the current technology penetration through lifecycle analysis. The report also analyzes the market through comprehensive market segmentation by source, form, application, distribution channel and geography.
Regional analysis has been provided with detailed analysis and forecast for the period 2018 to 2024. The global market has been broken down into North America, South America, Europe, Middle East and Africa, and Asia Pacific regions. The report also analyzes 15 countries across these regions with thorough analysis and forecast along with prevailing market trends and opportunities which each of these countries present for the manufacturers.
Major players in the plant protein market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last year. The company profiles section details the business overview, financial performance for the past three years, key products and services being offered along with the recent developments of these important players in the plant protein market.
Food and Beverages
By Distribution Channel
Middle East and Africa