Global Vineyard Equipment Market Size, Share, Opportunities, And Trends By Type Of Equipment (Harvesting Equipment, Pruning Equipment, Spraying Equipment, Tractors And Utility Vehicles, Trellising And Training Equipment, Soil Management Equipment, Mulching Equipment, Weather And Environmental Monitoring Tools), By Power Source (Gas-Powered Equipment, Electric-Powered Equipment, Battery-Powered Equipment), By Size And Capacity (Small-Scale Equipment, Medium-Scale Equipment, Large-Scale Equipment), And By Geography - Forecasts From 2024 To 2029

  • Published : Jan 2024
  • Report Code : KSI061616493
  • Pages : 143

The vineyard equipment market is projected to grow considerably during the forecast period

A vineyard is a type of plantation where varieties of fruits are cultivated. The fruits include grapes, kiwi, passionfruit, dragonfruit, gooseberry, watermelon, blackberry, muskmelon, and many others. The common fruit that drives the vineyard industry growth is grapes. Grapes are known for being a major ingredient in wines and have been dominating the industry. Grapes have other uses as well, such as the production of table grapes, and dried grapes, which are also known as raisins. The whole fruit, skin, seed, and leaves of grapes have several medicinal properties due to them containing flavonoids which act as an antioxidant. Automation has increased productivity and efficiency in the majority of the vineyards. Automation includes tractors, drones, computer-guided machinery, and several others.


Vineyard equipment is machinery and other types of equipment used to work and manage the vineyard. The products in the market range from automatic machinery to manual equipment, which include mechanical inter-row weeding, sucker removal, weed control in rows, grass moving wheels, inter-row soil cultivation, lead removers, trimmers, and winter pruning machines. These types of equipment are manufactured as per the existing vineyard layouts for efficient and productive work in the vineyards. The major factor that affects the vineyard equipment market growth is the increasing consumption and production of grapes.

Market Drivers:

  • Consumption and production of Grapes: Grapes are one of the core products that is cultivated in the majority of the vineyards. As per the Annual Assessment of the World Vine and Wine Sector of 2022 by the International Organization of Vine and Wine (OIV), the global production of grapes accounted for 80.1 million tons in 2022 and shows a positive increase from 2018. Also, the world fresh grape trade has been accounted for 5.2 million tonnes in 2022, which also shows a significant rise since 2018. The major player that imports most of the fresh grapes is the United States, which amounted to 766 kilotons in 2022. This increase in the consumption and production of grapes can provide the necessary fuel for increasing the demand for vineyard equipment by farmers to meet the increasing demand of consumers worldwide. This will provide the necessary boost to the vineyard equipment market as well during the forecasted period.

Key Players:

  • John Deere: Also known as Deere & Company, An American multinational corporation that is known for the manufacturing of agricultural machinery, heavy equipment, diesel engines, forestry machines, and lawn care equipment. Their core product portfolio includes tractors for a variety of applications that include orchards, gardens, and vineyards.
  • Pellenc Group: A company that is known for the development, manufacturing, and marketing of tools that are used for agriculture, green spaces, and local communities, with an ambition to make people’s work easier and optimize production quality. They provide a wide range of solutions that are used for vine, fruit, and olive growing, and green and urban spaces. They provide a wide variety of products that can be used from the vineyards to the winery, which includes harvesting and multifunction machines for wide-row vineyards, in-the-row tractor implements for wide-row vineyards, straddle multifunction tractors for narrow-row vineyards, autonomous inter-row crawlers, and battery power tools.

Regional Analysis:

North American region is expected to witness significant growth in the vineyard equipment market during the forecasted period of 2024-2029. The factors that affect the market growth in this region are the increasing consumption of wine, which gives rise to the demand for fruits such as grapes, and the increasing automation applications. As per, the United States is the largest consumer of wine, which accounts for 4.3 billion bottles of wine per year. This high rate of consumption can increase the demand for more grape production from wine production companies in the United States, which will lead to the necessity of automation of grape collection and cultivation. As per the World Economic Forum, the use of automation technologies has been shown to yield US$200 to US$800 per acre, which is doubling or quadrupling the farmers' investment in automation. This automation includes the use of tractors, drones, and several other equipment.  As the consumption of grape-related products like wine increases, it will fuel the vineyard equipment market growth during the forecasted period.

Market Developments:

  • November 2023: New Holland Agriculture, a brand under CNH Industrial N.V., announced the launch of their suspension systems on the T4V and T4N vineyard tractors, dubbed Comfort Ride. This product ensures health and productivity benefits which are followed by great comfort and fatigue reduction in operations. This suspension allows a reduction of vibrations which are up to 15% on the field and more than 60% on the roads.  The suspension is available in two versions, which include F and LP versions. The product consists of integrated components which include the tractor's front axle suspension, rear hitch suspension, air seat suspension and progressive engagement of PTO-driven implements.
  • November 2022: Case IH announced the launch of their flagship tractor that offers 120hp rated power output and provides greater comfort and visibility from their new four-pillar deck cab, dubbed the Quantum V/F Series. This series of tractors includes fruit, vineyard, and speciality versions. These pieces of equipment were manufactured as per the customer feedback on enhancing efficiency and increasing demand for more tractor equipment. They are also equipped with new interiors and better operator levels, a fully updated transmission, new hydraulic options, and a new hitch and PTO arrangement for both the front and rear.


  • By Type of Equipment:
    • Harvesting Equipment
    • Pruning Equipment
    • Spraying Equipment
    • Tractors and Utility Vehicles
    • Trellising and Training Equipment
    • Soil Management Equipment
    • Mulching Equipment
    • Weather and Environmental Monitoring Tools
  • By Power Source:
    • Gas-Powered Equipment
    • Electric-Powered Equipment
    • Battery-Powered Equipment
  • By Size and Capacity:
    • Small-Scale Equipment
    • Medium-Scale Equipment
    • Large-Scale Equipment
  • By Geography:
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Harvesting Equipment

5.3. Pruning Equipment

5.4. Spraying Equipment

5.5. Tractors and Utility Vehicles

5.6. Trellising and Training Equipment

5.7.  Soil Management Equipment

5.8. Mulching Equipment

5.9. Weather and Environmental Monitoring Tools


6.1. Introduction

6.2. Gas-Powered Equipment

6.3. Electric-Powered Equipment

6.4. Battery-Powered Equipment


7.1. Introduction

7.2. Small-Scale Equipment

7.3. Medium-Scale Equipment

7.4. Large-Scale Equipment


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1. Blueline Manufacturing Co. 

10.2. Gregoire

10.3. Pellenc Group

10.4. New Holland Agriculture

10.5. John Deere

10.6. Fendt

10.7. Maschio Gaspardo


10.9. GRIMME Landmaschinenfabrik GmbH & Co. KG 

Blueline Manufacturing Co.


Pellenc Group

New Holland Agriculture

John Deere


Maschio Gaspardo


GRIMME Landmaschinenfabrik GmbH & Co. KG