The global yogurt market was evaluated at US$120.975 billion for the year 2020, growing at a CAGR of 4.16% reaching the market size of US$160.887 billion by the year 2027.
Despite the propensity of consumers to opt for traditional homemade yogurt in countries of emerging economies like India, packaged spoonable and drinkable yogurt has gained ground over the past few years because the market players have capitalized on the preference for traditional tastes and invested in communicating the health benefits that are equivalent to that of the traditional ones. In other parts of the world, the surging concerns for animal welfare, the environment, and global warming coupled with an aversion to dairy have shifted the consumer’s preference towards newly formulated yogurt products which are increasingly doing away with artificial additives and preservatives. The other aspect that is increasingly enticing for the growing number of health-conscious consumers around the world is a formulation with relatively low sugar content. For instance, Arla Bio Nur, a reported trendsetter made available to consumers in Germany by Arla Foods, comprises 75% organic yogurt combined with 25% organic fruit per cup with only 6.8 - 7.7 grams of sugar per 100 grams. Furthermore, General Mills offers YQ by Yoplait, a yogurt brand with up to 17 grams of protein and as little as 1 gram of sugar in a 5.3-ounce container.
Moreover, the rise of dietary preference for alternative proteins has further made ample room for food ingredient companies to bring about new offerings facilitating and incentivizing the players in the yogurt market to invest in non-dairy-based yogurt and consequently increasing their product portfolio, respectively. The market for plant-based protein in Europe has been steadily gaining steam because of a huge number of consumers who have developed a taste for plant-based alternatives to a few food and beverage products. Further, as a response from the end of the value chain, there are certain aspects such as improvement of the nutritional value of the product; intake of amino acids; intake of fibres; low saturated fat content; improvement of the ratio of protein/fat that has further added to the potential for the yogurt makers to venture into plant-based alternatives. The plant-based or nondairy alternative has gathered such momentum that the Plant-Based Foods Association (PBFA) based out of San Francisco, CA, USA, has released a set of voluntary labelling standards for plant-based "yogurts" – another product category whose labelling terminology has been caught in the crossfire of the ongoing battle over the appropriate labelling for plant-based “meats” and “dairy.”
Further, in cognizance of this consumer trend that is surging upward, various developments have taken place in the global yogurt sector that is poised to fuel the healthy growth of the market during the forecast period, driven by the human end-user perspective.
In 2019, Danone launched a line of oat milk yogurts under its So Delicious brand, made available in four flavours Triple Berry, Spiced Pear & Fig, Strawberry Rhubarb, and Sweet Mango. Each flavour is reportedly nut-free, soy-free, vegan, gluten-free, and Non-GMO Project Verified. The product was launched to contribute to the company's growing dairy alternative portfolio, which among others, includes another yogurt brand from Oat Yeah. Along the same lines of capitalizing on the recent wave of oats which the consumers of alternative dairy have been so fervently in pursuit of, Chobani too, during the same year announced the plan to launch at-based yogurts, traditional Greek yogurt with the popular cereal grain on the bottom. Again, during the same year, Noosa Yoghurt announced its launch of a new high-protein, low-sugar range of yogurt called HiLo, which features 14 grams of protein and 12 grams of sugar per 5.3-ounce cup (except for the plain varietal). Moreover, the company uses rBST-free milk with premium ingredients such as wild blueberries and wildflower North American honey, making the line in six flavours: vanilla bean, blueberry, mixed berry, strawberry, plain, and peach. Again in 2019, the first Icelandic-style yogurt in USASiggi’s, which has been owned by Groupe Lactalis since 2018, has come up with a plant-based yogurt that is reported made form from a proprietary blend of coconut, macadamia, and pea protein and is laden with a notable nutritional credential. Earlier in 2019, Bollywood actress Deepika Padukone had reportedly invested in Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia, as part of a strategic partnership that will also see her endorse the brand. The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm. Epigamia, which makes flavoured yogurt, Greek yogurt, smoothies, and mishti doi, (a sweetened variant of yogurt that originates from East India), will use the money to scale up its presence across cities.
The Asia Pacific is expected to dominate the global yogurt market.
Yogurt's probiotic product line, and capacity to boost digestion, boost metabolism, and strengthen the immune system have all contributed to an increase in consumption across the Asia-Pacific market. Desserts often include yogurt. It is available in flavors that are well-liked by customers, including fruit yogurt, organic yogurt, and drinkable yogurt. For instance, yogurt products are a staple of Indian cuisine, and this trend is anticipated to continue in the projection period due primarily to its health advantages. Additionally, among the main markets for yogurt in the Asia-Pacific area are China and Japan, while Australia and India are seeing increased demand due to increased knowledge of the health advantages of yogurt.
Recent Developments and expansions
The global yogurt market benefited briefly from COVID-19. According to a survey done by the Natural Marketing Institute in May 2020, usage of probiotics increased dramatically that year. According to the survey's findings, 66 percent more Americans are now taking probiotics. Yogurt products experienced a rapid growth rate within the probiotic market.
| Report Metric | Details |
| Market size value in 2020 | US$120.975 billion |
| Market size value in 2027 | US$160.887 billion |
| Growth Rate | CAGR of 4.16% from 2020 to 2027 |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments covered | Form, Source, Flavor, Packaging, Fat Content, Distribution Channel, And Geography |
| Regions covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Companies covered | AGROPUR COOPERATIVE, Chobani, LLC., Danone S.A., Fage International S.A., GCMMF (Amul), General Mills Inc., Nestlé, Stonyfield Farm, Inc., The Icelandic Milk and Skyr Corporation, China Mengniu Dairy Company Limited, Groupe Lactalis, noosa yoghurt, Meiji Holdings Co., Ltd., Saputo Inc., Alpura |
| Customization scope | Free report customization with purchase |
Segmentation
Frequently Asked Questions (FAQs)
Q1. What will be the yogurt market size by 2027?
A1. The global yogurt market is projected to reach a market size of US$160.887 billion by 2027.
Q2. What is the size of the global yogurt market?
A2. Yogurt Market was valued at US$120.975 billion in 2020.
Q3. What are the growth prospects for the yogurt market?
A3. The yogurt market is projected to grow at a CAGR of 4.16% over the forecast period.
Q4. What factors are anticipated to drive the yogurt market growth?
A4. The rise of dietary preference for alternative protein has further made ample room for food ingredient companies to bring about new offerings facilitating and incentivizing the players in the yogurt market to invest in non-dairy-based yogurt and consequently increase their product portfolio, respectively.
Q5. How is the global yogurt market segmented?
A5. The global yogurt market has been segmented by form, source, flavor, packaging, fat content, distribution channel, and geography.
1. Introduction
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation
2. Research Methodology
2.1. Research Data
2.2. Assumptions
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. Global Yogurt Market Analysis, By Form
5.1. Introduction
5.2. Spoonable Yogurt
5.3. Drinkable Yogurt
6. Global Yogurt Market Analysis, By Source
6.1. Introduction
6.2. Dairy-based Yogurt
6.3. Non-Dairy-based Yogurt
7. Global Yogurt Market Analysis, By Flavor
7.1. Introduction
7.2. Plain Yogurt
7.3. Flavored Yogurt
8. Global Yogurt Market Analysis, By Packaging
8.1. Introduction
8.2. Cup
8.3. Pouch
8.4. Bottle
8.5. Others
9. Global Yogurt Market Analysis, By Fat Content
9.1. Introduction
9.2. Regular
9.3. Low Fat
9.4. Fat-Free
10. Global Yogurt Market Analysis, By Distribution Channel
10.1. Introduction
10.2. Online
10.3. Offline
11. Global Yogurt Market Analysis, by Geography
11.1. Introduction
11.2. North America
11.2.1. North America Yogurt Market, By Form
11.2.2. North America Yogurt Market, By Source
11.2.3. North America Yogurt Market, By Flavor
11.2.4. North America Yogurt Market, By Packaging
11.2.5. North America Yogurt Market, By Fat Content
11.2.6. North America Yogurt Market, By Distribution Channel
11.2.7. By Country
11.2.7.1. United States
11.2.7.2. Canada
11.2.7.3. Mexico
11.3. South America
11.3.1. South America Yogurt Market, By Form
11.3.2. South America Yogurt Market, By Source
11.3.3. South America Yogurt Market, By Flavor
11.3.4. South America Yogurt Market, By Packaging
11.3.5. South America Yogurt Market, By Fat Content
11.3.6. South America Yogurt Market, By Distribution Channel
11.3.7. By Country
11.3.7.1. Brazil
11.3.7.2. Argentina
11.3.7.3. Colombia
11.3.7.4. Ecuador
11.3.7.5. Peru
11.3.7.6. Others
11.4. Europe
11.4.1. Europe Yogurt Market, By Form
11.4.2. Europe Yogurt Market, By Source
11.4.3. Europe Yogurt Market, By Flavor
11.4.4. Europe Yogurt Market, By Packaging
11.4.5. Europe Yogurt Market, By Fat Content
11.4.6. Europe Yogurt Market, By Distribution Channel
11.4.7. By Country
11.4.7.1. Austria
11.4.7.2. Belgium
11.4.7.3. Bulgaria
11.4.7.4. Czech Republic
11.4.7.5. Denmark
11.4.7.6. Finland
11.4.7.7. France
11.4.7.8. Germany
11.4.7.9. Hungary
11.4.7.10. Ireland
11.4.7.11. Italy
11.4.7.12. Netherlands
11.4.7.13. Poland
11.4.7.14. Portugal
11.4.7.15. Slovenia
11.4.7.16. Spain
11.4.7.17. Sweden
11.4.7.18. UK
11.4.7.19. Others
11.5. The Middle East and Africa
11.5.1. Middle East and Africa Yogurt Market, By Form
11.5.2. Middle East and Africa Yogurt Market, By Source
11.5.3. Middle East and Africa Yogurt Market, By Flavor
11.5.4. Middle East and Africa Yogurt Market, By Packaging
11.5.5. Middle East and Africa Yogurt Market, By Fat Content
11.5.6. Middle East and Africa Yogurt Market, By Distribution Channel
11.5.7. By Country
11.5.7.1. Saudi Arabia
11.5.7.2. Israel
11.5.7.3. UAE
11.5.7.4. Turkey
11.5.7.5. Morocco
11.5.7.6. Egypt
11.5.7.7. Others
11.6. Asia Pacific
11.6.1. Asia Pacific Yogurt Market, By Form
11.6.2. Asia Pacific Yogurt Market, By Source
11.6.3. Asia Pacific Yogurt Market, By Flavor
11.6.4. Asia Pacific Yogurt Market, By Packaging
11.6.5. Asia Pacific Yogurt Market, By Fat Content
11.6.6. Asia Pacific Yogurt Market, By Distribution Channel
11.6.7. By Country
11.6.7.1. China
11.6.7.2. India
11.6.7.3. Japan
11.6.7.4. South Korea
11.6.7.5. Australia
11.6.7.6. Philippines
11.6.7.7. Others
12. Competitive Environment and Analysis
12.1. Major Players and Strategy Analysis
12.2. Emerging Players and Market Lucrativeness
12.3. Mergers, Acquisitions, Agreements, and Collaborations
12.4. Vendor Competitiveness Matrix
13. Company Profiles
13.1. AGROPUR COOPERATIVE
13.2. Chobani, LLC.
13.3. Danone S.A.
13.4. Fage International S.A.
13.5. GCMMF (Amul)
13.6. General Mills Inc.
13.7. Nestlé
13.8. Stonyfield Farm, Inc.
13.9. The Icelandic Milk and Skyr Corporation
13.10. China Mengniu Dairy Company Limited
13.11. Groupe Lactalis
13.12. Noosa yoghurt
13.13. Meiji Holdings Co., Ltd.
13.14. Saputo Inc.
13.15. Alpura
AGROPUR COOPERATIVE
Chobani, LLC.
Danone S.A.
Fage International S.A.
GCMMF (Amul)
General Mills Inc.
Nestlé
Stonyfield Farm, Inc.
The Icelandic Milk and Skyr Corporation
China Mengniu Dairy Company Limited
Groupe Lactalis
noosa yoghurt
Meiji Holdings Co., Ltd.
Saputo Inc.
Alpura
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