India Mozzarella Cheese Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Form (Cube, Slice, Grated, Others), By Type (Dairy, Vegan), By End-Users (Household, HORECA Industry), By Distribution Channel (Online, Offline), And By State - Forecasts From 2022 To 2027

The Indian mozzarella cheese market is projected to witness a healthy CAGR during the forecast period. The cheese was primarily reserved for sandwiches and foods that went well with evening meals or cocktail garnishes. Metropolitan regions consume cheese, which spreads more frequently than ever. In addition, producers are offering a variety of cheese products with distinct flavours, such as pepper, garlic, red chilli flakes, and oregano pickle, to suit the varied tastes and preferences of Indian consumers. Globally, there are 3,000 different kinds of cheese. India's shops and delis have roughly 40 different options.

India Mozzarella Cheese market Growth Factors

• Booming fast food industry and the emergence of multi-national cuisine

Mozzarella cheese has become a staple in pizzas; there is a great demand for it. Compared to cheese manufactured from cow's milk, mozzarella made from buffalo milk has a higher concentration of proteins, minerals, and nutrients. Even though cheese is frequently used in fast food products like pasta, pizzas, burgers, sandwiches, wraps, tacos, cakes, garlic bread, etc., it is also a component of traditional Indian dishes like dosa, uttapam, and parathas. The demand for cheese is increasing due to the fast-food industry's robust expansion and the changing eating habits of the expanding working population.

• Changing supply chain dynamics

Many international businesses are also engaging in the Indian mozzarella cheese market due to the rise in organized retail shops. Additionally, several producers are running marketing initiatives through various types of media like newspapers, television, and social media to raise consumer knowledge of the advantages of cheese. Most of India's specialty cheese, including mozzarella, is currently imported. But India is projected to overtake other countries as a major cheese supplier with higher quality investments in cheese production. Due to Russia's restrictions on European cheese exports owing to the ongoing crisis in Ukraine, new markets are opening up for Indian dairy products. India is expected to decrease its reliance on imports, in line with the larger vision of creating an Aatmanirbhar Bharat, to the boost from the Mozzarella PLI, a non-tariff incentive that was specifically created to be compliant with international trade agreements, and is ready to launch a new White Revolution, this time powered by cheese.

India Mozzarella Market Segment

The market is segmented by type, end-user, and distribution channel.

• By Type

The Indian mozzarella market is divided into dairy and vegan. Vegan cheese is growing at a promising pace over the forecast period. It is produced using a variety of plant-based milk, including soy milk, coconut milk, peanut milk, almond milk, and oat milk. An increase in the population who practice flexitarians and veganism, as well as a rise in the number of people who oppose animal killing and care about their welfare. Adding vegan cheese to the diet improves each person's physiological status. Additionally, lactose intolerant or allergic to dairy are gravitating more and more toward plant-based diets. For instance, Live Yum Foods, a brand-new vegan cheese company, produces tasty and reasonably priced cheese spreads and shreds.

• By Distribution Channel

The distribution channel divides the mozzarella cheese market into online and offline. Due to the availability of a wide selection of mozzarella cheeses and a rise in internet penetration, online channels are anticipated to become the most popular places to buy mozzarella. Due to the availability of different product aisles and numerous discounts they provide on the price of the goods, mass merchandisers facilitate the consumer's shopping experience.

• By States

The segment is divided into Maharashtra, Gujarat, Delhi, Tamil Naidu, Karnataka, and others. Gujarat is the 2nd largest cheese consumption state in India. Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul goods, and Britannia New Zealand Foods Pvt. Ltd., which sells cheese under the name "Britannia Milkman," are one of the market leaders in India.

Impact of COVID-19 on the India Mozzarella Cheese Market

The COVID-19 pandemic resulted in a dip in the market of Mozzarella cheese in the country. The key end-user of cheese in India is the HoReCa industry, which faced a shutdown and a fall in orders during COVID-19 as a containment measure applied by the government.

Key Development

• June 2022, Katharos innovated its way into the market with the launch of the world’s 1st watermelon-based Mozzarella cheese in its portfolio.
• In March 2021, Amul would invest Rs 200 crore in its new buffalo-milk-based mozzarella production. One of the goods the government has chosen for help under its Rs 10,900 crore production-linked incentive program is mozzarella cheese (PLI).
• February 2021, Heritage Food announced the addition of cow milk-based mozzarella cheese along with cream, coffee, and butter in its portfolio.

India Mozzarella Cheese Market Scope:

Market Segmentation

• By Form
  • Cube
  • Slice
  • Grated
  • Others
• By Type
  • Dairy
  • Vegan
• By End-Users
  • Household
  • HORECA Industry
• By Distribution Channel
  • Online
  • Offline
• By State
  • Maharashtra
  • Gujarat
  • Delhi
  • Tamil Naidu
  • Karnataka 
  • Others