The Indian mozzarella cheese market is projected to witness a healthy CAGR during the forecast period. The cheese was primarily reserved for sandwiches and foods that went well with evening meals or cocktail garnishes. Metropolitan regions consume cheese, which spreads more frequently than ever. In addition, producers are offering a variety of cheese products with distinct flavours, such as pepper, garlic, red chilli flakes, and oregano pickle, to suit the varied tastes and preferences of Indian consumers. Globally, there are 3,000 different kinds of cheese. India's shops and delis have roughly 40 different options.
Mozzarella cheese has become a staple in pizzas; there is a great demand for it. Compared to cheese manufactured from cow's milk, mozzarella made from buffalo milk has a higher concentration of proteins, minerals, and nutrients. Even though cheese is frequently used in fast food products like pasta, pizzas, burgers, sandwiches, wraps, tacos, cakes, garlic bread, etc., it is also a component of traditional Indian dishes like dosa, uttapam, and parathas. The demand for cheese is increasing due to the fast-food industry's robust expansion and the changing eating habits of the expanding working population.
Many international businesses are also engaging in the Indian mozzarella cheese market due to the rise in organized retail shops. Additionally, several producers are running marketing initiatives through various types of media like newspapers, television, and social media to raise consumer knowledge of the advantages of cheese. Most of India's specialty cheese, including mozzarella, is currently imported. But India is projected to overtake other countries as a major cheese supplier with higher quality investments in cheese production. Due to Russia's restrictions on European cheese exports owing to the ongoing crisis in Ukraine, new markets are opening up for Indian dairy products. India is expected to decrease its reliance on imports, in line with the larger vision of creating an Aatmanirbhar Bharat, to the boost from the Mozzarella PLI, a non-tariff incentive that was specifically created to be compliant with international trade agreements, and is ready to launch a new White Revolution, this time powered by cheese.
The market is segmented by type, end-user, and distribution channel.
The Indian mozzarella market is divided into dairy and vegan. Vegan cheese is growing at a promising pace over the forecast period. It is produced using a variety of plant-based milk, including soy milk, coconut milk, peanut milk, almond milk, and oat milk. An increase in the population who practice flexitarians and veganism, as well as a rise in the number of people who oppose animal killing and care about their welfare. Adding vegan cheese to the diet improves each person's physiological status. Additionally, lactose intolerant or allergic to dairy are gravitating more and more toward plant-based diets. For instance, Live Yum Foods, a brand-new vegan cheese company, produces tasty and reasonably priced cheese spreads and shreds.
The distribution channel divides the mozzarella cheese market into online and offline. Due to the availability of a wide selection of mozzarella cheeses and a rise in internet penetration, online channels are anticipated to become the most popular places to buy mozzarella. Due to the availability of different product aisles and numerous discounts they provide on the price of the goods, mass merchandisers facilitate the consumer's shopping experience.
The segment is divided into Maharashtra, Gujarat, Delhi, Tamil Naidu, Karnataka, and others. Gujarat is the 2nd largest cheese consumption state in India. Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul goods, and Britannia New Zealand Foods Pvt. Ltd., which sells cheese under the name "Britannia Milkman," are one of the market leaders in India.
The COVID-19 pandemic resulted in a dip in the market of Mozzarella cheese in the country. The key end-user of cheese in India is the HoReCa industry, which faced a shutdown and a fall in orders during COVID-19 as a containment measure applied by the government.
Key Development
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Growth Rate | CAGR during the forecast period |
| Base Year | 2020 |
| Forecast Period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Form, Type, End-Users, Distribution Channel, And State |
| Regions Covered | Maharashtra, Gujarat, Delhi, Tamil Naidu, Karnataka, Others |
| Companies Covered | Parag Milk Food Limited, Amul, Britannia, Mother Dairy, Live Yum, Danone, Gowardhan, Urban Platter, Bombay Cheese Company, Heritage food |
| Customization Scope | Free report customization with purchase |
Market Segmentation