Indonesia Corporate Wellness Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Weight Management & Fitness, Smoking Cessation, Stress Management), By Enterprise Size (Small, Medium, Large) - Forecasts From 2023 To 2028

Indonesia's corporate wellness market is estimated to grow at a CAGR of 6.21% to reach US$391.235 million in 2028 from US$256.583 million in 2021.

A corporate wellness program is implemented by companies to provide their employees with a healthy work environment. The corporate wellness market in Indonesia is growing rapidly because of growing awareness about employee health and wellbeing as well as increasing healthcare costs. The market includes a range of wellness programs like fitness classes, health coaching, mental health support, nutrition counseling, and more. The main driver of the corporate wellness market in Indonesia is the high prevalence of chronic diseases such as diabetes, hypertension, and cardiovascular disease which are linked to unhealthy lifestyle habits such as a lack of physical activity, poor nutrition, and smoking. Another factor driving the growth of the corporate wellness market in Indonesia is the increasing focus on employee engagement and retention.

Increasing stress is driving Indonesia corporate wellness market

Chronic diseases like respiratory illnesses, cancer, and diabetes which are becoming more common in younger age groups, and poor dietary habits are predicted to accelerate the development of the corporate wellness market. Adults frequently experience workplace stress, which has been steadily rising over the past few decades and as a result, stress management techniques are necessary to lower their stress levels. According to the Indonesian Psychiatric Association (PDSKJI) in 2020, 70% of employees experience stress in the workplace in Indonesia. According to the Indonesian Psychology Association (Himpsi) in 2020, around 54% of Indonesians experienced psychological distress due to the COVID-19 pandemic. According to the World Health Organization (WHO), mental health problems like stress, anxiety, and depression are significant public health issues in Indonesia and WHO reported that around 7.5% of the Indonesian population suffers from mental health problems, including stress-related disorders. This demonstrates that stress management will have a considerable market in Indonesia and its incorporation supports the expansion of the corporate wellness sector.

Increasing market player’s engagement will drive Indonesia's corporate wellness market growth

Several market players are putting strategy plans into action which is fostering the market growth. In 2021, Gojek, the Indonesian technology company launched a wellness program called "GoHealthy" and it includes access to mental health counseling, fitness classes, and healthy eating options.  In 2020, Tokopedia, the Indonesian e-commerce company launched a corporate wellness program called "Sehat Bersama Tokopedia" (Healthy Together with Tokopedia) which included fitness challenges, mental health support, and access to health and wellness resources such as nutritionists and fitness trainers. In 2019, Grab launched a wellness program for its employees in Jakarta, Indonesia called "GrabFit" which offers employees access to fitness classes, wellness workshops, and mental health support. This shows that an increase in the rate of corporate wellness program launches will aid the growth of the corporate wellness market in Indonesia.

Key Developments

• September 2021: Bukalapak launched its wellness program "BukaFit" in Indonesia which offers employees access to fitness classes, health consultations, and mental health support.
• July 2020: OVO, the Indonesian digital payment platform launched a wellness program for its employees called "OVO Wellness" which includes fitness classes, health screenings, and mental health support.

Indonesia Corporate Wellness Market Scope:

Segmentation:

• By Type
  • Weight Management & Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large