Saudi Arabia Corporate Wellness Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Weight Management & Fitness, Smoking Cessation, Stress Management), By Enterprise Size (Small, Medium, Large) - Forecasts From 2023 To 2028

The corporate wellness market helps organizations improve the health and well-being of their employees by providing wellness programs and services. The corporate wellness market in Saudi Arabia is experiencing significant growth as companies recognize the importance of employee health and well-being. One of the key factors driving the growth of the corporate wellness market in Saudi Arabia is the country's focus on improving the health and well-being of its citizens. The market is expected to continue to grow by factors such as increasing healthcare costs, rising incidence of chronic diseases, and a growing awareness of the benefits of workplace wellness programs.

Increasing stress is driving Saudi Arabia corporate wellness market

Employees experience high levels of stress due to long working hours, demanding workloads, and job insecurity which causes chronic diseases like heart disease, diabetes, and cancer which in turn will lead to decreased productivity and increased absenteeism and healthcare costs for both employees and employers. According to the Saudi National Health and Stress Survey (SNHSS) in 2019, 34% of the Saudi population reported experiencing stress in the last 12 months, with women reporting higher levels of stress than men. According to World Health Organization (WHO) report called "WHO-AIMS Report on Mental Health System in Saudi Arabia “in 2019, mental disorders are a significant public health concern in Saudi Arabia with a prevalence of around 24% among the general population. Stress-related disorders such as anxiety and depression were found to be among the most common mental disorders. Corporate wellness initiatives have grown in popularity as organizations realize how critical it is to support their employees' health and wellbeing.

Increasing market player’s engagement will drive Saudi Arabia's corporate wellness market growth

Market players are getting involved in the corporate wellness market because there is a growing demand for corporate wellness programs. Stephan Wagner, wellness director at the upcoming Saudi giga-project named AMAALA has announced the launch of SAWA in June 2022, an organization that will promote the wellness sector in the province. MantraCare, a corporate wellness program for companies in Saudi Arabia offers multiple employee benefits programs such as corporate yoga, fitness programs, financial wellness, steps challenges, physical therapy, women's wellness, and chronic condition reversal (for Diabetes). The corporate wellness programs in Saudi Arabia aim to promote employee health and well-being, reduce healthcare costs and improve overall productivity and job satisfaction. This shows that an increase in the number of corporate wellness program launches in Saudi Arabia can accelerate the market's development.

Key Developments

October 2020: Rumbl launched an app that helps people of Saudi Arabia find gyms, fitness studios, and good healthy restaurants.

February 2019:  Nala, a Saudi-based digital health company established private enterprises with the mission of simplifying healthcare access.

Segmentation:

• By Type

• • Weight Management & Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size

• • Small
  • Medium
  • Large