IoT Chip Market In Retail Size, Share, Opportunities, COVID-19 Impact, And Trends By Connectivity (Cellular, Wi-Fi, Bluetooth, ZigBee, NFC, MQQT, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Mar 2023
  • Report Code : KSI061613594
  • Pages : 90

The IoT chip market in retail is expected to grow at a compound annual growth rate of 12.40% over the forecast period to reach a market size of US$6,018.507 million in 2028, from US$2,655.386 million in 2021.

With the growing adoption of the Internet of Things, it is safe to say that the global retail industry is undergoing a rapid transformation. The Internet of Things plays an efficient role in the retail industry as it efficiently supports boosting sales, offering a personalized experience, making improvements in inventory management as well as increasing the loyalty of the customers.

IoT chip is regarded as a physical networking device often known as a connected device that is well equipped with embedded technologies such as connectivity ICs, processors, sensors, logic devices, and even memory devices. These efficient technologies in the IoT market allow for the easy exchange of data between these devices, furthermore creating opportunities for growth for the IoT chip market. The growth in the population leads to the growing penetration of internet usage across residential and commercial space as a result of a higher disposable income and improvements in the IT sector. Moreover, the adoption of cloud-based services coupled with the rising trend of industrial automation will further create growth opportunities for the IoT chip market.

The IoT chip market in retail market is driven by increasing demand for connected wearable devices.

Over the past few years, there has been an increase in electronic devices such as smartphones, smart watches, laptops, desktops, and even smart shoes which is driving the growth of the market. These electronic devices perform their functions efficiently as per user requirements with the combination of internet connectivity with sensors followed by ease of integration. A single wearable device can efficiently measure indicators of the overall health of any individual wearing it, such as body temperature, blood pressure, alcohol, glucose, hydration levels, and many more in real-time, which further allows for the non-invasive monitoring of the well-being of an individual. Multiple key launches in the IoT chip market are further creating opportunities for growth.  

Wearable devices on the other hand are equipped with low-frequency radiation necessary for the safety of individuals. Hence, this leads to rising awareness among individuals about the benefits of these electronic devices coupled with the feature of lower harm to health and quick results, as a result of which leads to their rising adoption.  

Key Developments.

  • In 2021, three additional RAIN RFID reader chips were launched by Impinj Incorporation which allowed the markers of Internet of Things devices to focus on addressing issue related to the rising demand for item connection, among other areas of the supply chain, consumer electronics, and retail.
  • In June 2021, Qualcomm introduced seven new IoT chips to support the growing need for IoT technology in the retail sector. The chips offer a comprehensive range from entry-level to high-end products and will support a variety of payment options in the retail sector such as self-checkout, mobile payments, and smart carts.
  • In July 2021, Walmart announced its partnership with Adobe to integrate Walmart’s in-store fulfillment and online pickup technologies with Adobe Commerce to provide a differentiated experience in digital shopping to its customers. The company further announced to provide its technologies to other brands who are seeking to provide better customer service in digital storefronts.

North America accounts for major shares of the IoT chip market in retail market.

The presence of major retail companies in North America coupled with the adoption of new technologies in major countries like the United States and Canada is positively impacting the market demand for IoT chips in the region, thereby propelling the overall market growth.

The Internet of Things (IoT) provides the necessary information to retailers relating to product tracking and delivery time of the products, thereby enabling them to boost their online as well as offline retail sales. The growing demand for an effective delivery system by consumers has made USA retailers adopt IoT technology in their operations to establish better customer connections, which has been further boosted by the growing internet penetration in the country. For instance, according to the World Bank’s data, in 2020, the percentage of the population using the Internet stood at 91% showing a 5% increase over 2016. The COVID-19 pandemic elevated the online sales of groceries and food items which acted as an additional factor for boosting the adoption of IoT technology for promoting online retailing in the country. Growing investments by the government to promote 5G connectivity coupled with the increase in the number of smartphone users in the US has provided more growth opportunities for IoT technology in the retail business.

IoT Chip Market In Retail Scope:


Report Metric Details
Market Size Value in 2021 US$2,655.386 million
Market Size Value in 2028 US$6,018.507 million
Growth Rate CAGR of 12.40% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Million
Segments Covered Connectivity and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Intel Corporation, Qualcomm Technologies, Inc., Texas Instruments Incorporated, Cypress Semiconductor Corporation, NXP Semiconductors, Silicon Laboratories Inc., Analog Devices, Inc., STMicroelectronics, Renesas Electronics Corporation, Nordic Semiconductor
Customization Scope Free report customization with purchase


Key Market Segments

  • By Connectivity
    • Cellular
    • Wi-Fi
    • Bluetooth
    • ZigBee
    • NFC
    • MQQT
    • Others
  • By Geography
    • North America
      • United States
      • Others
    • South America
      • Brazil
    • Europe
      • United Kingdom
      • Germany
      • France
      • Others
    • The Middle East and Africa
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

The IoT chip market in retail is expected to reach a total market size of US$6,018.507 million in 2028.
The global IoT chip market in retail is expected to grow at a CAGR of 12.40% during the forecast period.
IoT Chip Market In Retail was valued at US$2,655.386 million in 2021.
The IoT chip market in retail is driven by increasing demand for connected wearable devices.
North America accounts for the largest share of the IoT chip market in retail owing to the presence of major retail companies in the region.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Cellular

5.3. Wi-Fi

5.4. Bluetooth

5.5. ZigBee

5.6. NFC

5.7. MQQT

5.8. Others


6.1. Introduction

6.2. North America

6.2.1. United States

6.2.2. Others

6.3. South America

6.3.1. Brazil

6.4. Europe

6.4.1. United Kingdom

6.4.2. Germany

6.4.3. France

6.4.4. Others

6.5. The Middle East and Africa

6.5.1. Israel

6.5.2. Others

6.6. Asia Pacific

6.6.1. Japan

6.6.2. China

6.6.3. South Korea

6.6.4. Others


7.1. Major Players and Strategy Analysis

7.2. Emerging Players and Market Lucrativeness

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Vendor Competitiveness Matrix


8.1. Intel Corporation

8.2. Qualcomm Technologies, Inc.

8.3. Texas Instruments Incorporated

8.4. Cypress Semiconductor Corporation

8.5. NXP Semiconductors

8.6. Silicon Laboratories Inc.

8.7. Analog Devices, Inc. 

8.8. STMicroelectronics

8.9. Renesas Electronics Corporation

8.10. Nordic Semiconductor

Intel Corporation

Qualcomm Technologies, Inc.

Texas Instruments Incorporated

Cypress Semiconductor Corporation

NXP Semiconductors

Silicon Laboratories Inc.

Analog Devices, Inc.


Renesas Electronics Corporation

Nordic Semiconductor