Italy Route Optimization Software Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Software, Services), By Application (Food Delivery, Ride Hailing Services, E-Commerce, Others) - Forecasts From 2022 To 2027

Published:  Jun 2022 Report Code: KSI061612662 Pages: 104

The Italy route optimization software market is evaluated at US$13.675 million for the year 2020, growing at a CAGR of 10.82% reaching the market size of US$28.067 million by the year 2027.

The route optimization software is a kind of software used to find the quickest and most cost-friendly route among several available routes. The optimized route is concluded based upon metrics like the number of stop locations and time taken for each delivery spot between the start and end of the route. The Italian route optimization software market is anticipated to grow substantially because of the growing e-commerce in the country. Also, with the expansion and funding of the ongoing government Geological Cartography (CARG) Project, the market for route optimization is projected to grow on a positive scale. As per the June 2020 news published on the Geological Survey of Italy Portal, the Higher Institute for Environmental Protection and Research (ISPRA) has been assigned a sum of EUR 5 million each for 2020, 2021, and 2022 to complete the official Italian Geological map at a 1:50000 scale along with its computerization. The CARG project’s completion is an anticipated major factor in driving the potential growth of the route optimization software market in Italy. Also, the rising number of tech start-ups in Italy, enriching the country’s overall technological portfolio, is projected to drive the market for route optimization software in Italy during the forecast period. However, the political instability in the country is anticipated to impact businesses and policies, which is further projected to serve as a restraining factor for the overall market for route optimization. Furthermore, during the forecast period, the growing Italian debt is expected to restrain the market for Italian route optimization. 

The COVID-19 impact on Italian route optimization has been negative for the Italian route optimization software market in recent years owing to the decreased e-commerce sales, which directly affected the market for route optimization software. According to the January 2021 Coronavirus Survey Report by Ecommerce Europe, Italy witnessed an overall decrease of 20% in online sales of services in the year 2020 as compared to 2019. However, the market showed positive signs regarding government projects. For example, in April 2020, Enel X and HERE Technologies launched “City Analytics – Mobility Map” for the government to tackle emergency situations by monitoring vehicle mobility in different territories of Italy.

Growing E-commerce, CARG project expansion, and increasing start-ups

As per the October 2021 article by the International Trade Administration (ITA), online sales in Italy are increasingly rising, with mobile sales contributing to 40% of digital sales. Also, according to the same source, 93% of the total population in Italy is online, with 80% of the online consumers making a minimum of 1 purchase every month. From 2017 to 2020, the B2C e-commerce segment grew by double digits, reaching a value of USD 36 billion in 2020 Also, B2B e-commerce saw a rise of 14% in 2019 to reach a value of USD 463 billion. The double-digit growth in the e-commerce sector is projected to drive the growth of the route optimization software market in Italy owing to the anticipated better and faster delivery needs for both consumers, sellers, and logistic service providers. Additionally, as per the January 2020 publication of the Italian National Institute for Environmental Protection and Research (ISPRA), the Italian Geological Cartography (CARG) project has been assigned EUR 81.25 million from state funding, for the 257 geological sheets, completing 40% of the cartographic coverage. Also, as per the June 2020 publication of the Geological Survey of Italy Portal, 16 new geological sheets under the CARG project were funded in 2020. The CARG project involves the computerization and production of geological and geothermic maps for developing databases to provide cartographic data for many purposes and is projected to propel the growth of the route optimization software market in Italy because of the easier availability of geological data through relevant databases. Moreover, with the increasing number of start-ups in Italy, the technological asset profile of the country is projected to develop, thereby propelling the projected growth of the Italian route optimization software market. According to the May 2022 blog of Cledara, Italy had more than 12,000 start-ups in April 2022. The revenue generated amounted to EUR 1.4 billion and collectively employed 70,000 people. With many start-ups being initiated, the projected market for route optimization software is on a positive scale for Italy. E-commerce penetration, government cartography projects, and the increasing start-up portfolio of the country are expected to drive the growth of the route optimization market in Italy during the forecast period.

Political Instability and Growing Debt

The route optimization software market for Italy is projected to show robust growth owing to the increasing e-commerce, CARG project growth, and the rise in start-ups. However, the volatility and instability of the Italian government can have dire consequences on the overall markets in Italy. The recent resignation of the former Italian Prime Minister Giuseppe Conte in January 2021 over the post-pandemic economic recovery package fuelled the instability in the political structure amid the pandemic. The political instability of the government is projected as a prominent factor to restrain the overall growth of the route optimization software market in Italy. Additionally, as per the February 2022 article by BNP Paribas, the public debt of Italy increased to around 20 points of GDP, making the ratio 150%. The same source also mentioned Italy remains the second most indebted country after Greece, in the EU. The growing debt and political volatility are major restraints for the growth of the route optimization software market in Italy during the forecast period.


  • By Product
    • Software
    • Services
  • By Application
    • Food Delivery
    • Ride-Hailing Services
    • E-commerce
    • Others

1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Italy Route Optimization Software Market Analysis, by Product
5.1. Introduction
5.2. Software
5.3. Services

6. Italy Route Optimization Software Market Analysis, by Application
6.1. Introduction
6.2. Food Delivery
6.3. Ride-Hailing Services
6.4. E-commerce
6.5. Others

7. Competitive Environment and Analysis
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations
7.4. Vendor Competitiveness Matrix

8. Company Profiles 
8.1. Trimble Inc
8.2. Omnitracs
8.3. Microlise Telematics Pvt Ltd
8.4. Route4Me Inc.

Trimble Inc.


Microlise Telematics Pvt Ltd.

Route4Me Inc.


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