Japan Digital Wallet Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Device (PC/Laptops, Smartphones), By Application (Money Transfer, Recharge, Movie Booking, Food Ordering, Others), And By Country - Forecasts From 2022 To 2027

Published:  Jun 2022 Report Code: KSI061613795 Pages: 95

Japan’s digital wallet market was valued at US$9.211 billion in 2020. The market growth of the digital wallet is projected to remain slow in Japan as it is a cash-based country owing to the large ageing population base over there. According to the data provided by the Internal Affairs and Communications Ministry, old-age people accounted for 28.4 percent of the country’s population and 12.9 percent of its labour force in 2018. According to Japan’s Ministry of Economy, Trade, and Industry, only 18.4 percent of the country’s household final consumption expenditure was paid via cashless payment methods, including electronic money, credit cards, and mobile payments, in 2015. To this date also, four out of five purchases are still made with cash in Japan. However, companies, as well as banks, are still making efforts to encourage people in Japan to use digital wallets for easy and convenient transactions. For example, in March 2019, Japanese bank Mizuho along with around 60 financial institutions, launched a new digital wallet- J-Coin Pay- which uses a QR code to process smartphone payments. In December 2019, PayPay, backed by Yahoo Japan and Softbank, announced that it managed to sign up 15 million customers within ten months of its launch despite the general reluctance among the rapidly-ageing population to give up making payments with cash. Moreover, with digital payments making up only about 20 percent of transactions in Japan, the Japanese government has also planned to double this rate by 2025. All these factors will fuel the market growth in this country during the next five years.

Japan's digital wallet market has been segmented based on the device and application. By device, the market has been segmented into PC's/laptops and smartphones. By application, Japan’s digital wallet market has been classified into money transfer, recharge, movie booking, food ordering, and others.

Key Developments in the Market

  • In May 2022, Tokyo-based fintech, Opn, announced that it had secured US$ 120 million worth of investments in Series C+ Funding.  Through these investments, the firm believes in expanding its business and offerings to the next level.
  • In September 2021, to expand its operations in Japan, PayPal Holdings announced the takeover of Paidy, a Japanese buy now, pay later (BNPL) service platform, for about $2.7 billion (300 billion yen). Following the takeover, the Japan-based firm will continue to run its current operations and keep the brand.
  • In January 2022, MoneyGram International, Inc., a leading global digital P2P payments provider, announced a strategic partnership with Digital Wallet Corporation, Japan's leading mobile money transfer service and digital wallet.  Through this partnership, consumers in Japan can now send money across more than 200 countries and territories across the world using the Smiles mobile app, which is backed by MoneyGram's global payment rails and near real-time capabilities.

COVID-19 Insights

The covid-19 has significantly impacted the digital wallet.  The increasing surge in active cases and spread of the infection caused many consumers to shift towards contactless digital wallet technology.  E-payment systems, often known as cashless payment systems, have progressively emerged as a payment system instrument amid the epidemic. The growing number of digital payments is further driving the use of digital wallets.


  • By Device
    • PC/Laptops
    • Smartphones
  • By Application
    • Money Transfer
    • Recharge
    • Movie Booking
    • Food Ordering
    • Others
1. Introduction
1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Japan Digital Wallet Market Analysis, By Device
5.1. Introduction
5.2. PCs/Laptops
5.3. Smartphones

6. Japan Digital Wallet Market Analysis, By Application
6.1. Introduction
6.2. Money Transfer
6.3. Recharge
6.4. Movie Booking
6.5. Food Ordering
6.6. Others 

7. Competitive Environment and Analysis
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations
7.4. Vendor Competitiveness Matrix

8. Companies Profiles
8.1. PayPay Corporation
8.2. LINE Pay Corporation
8.3. PayPal
8.4. Apple Inc.

PayPay Corporation

LINE Pay Corporation


Apple Inc.


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