Japan Plant Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Source (Pea, Rapeseed, Soy, Hempseed, Others), By Form (Protein Concentrates, Protein Isolates, Protein Hydrolysate), By Application (Dietary Supplement, Food And Beverages, Pharmaceuticals, Animal Feed), And By Distribution Channel (Online, Offline) - Forecasts From 2022 To 2027

Published:  Aug 2022 Report Code: KSI061613323 Pages: 90

The Japanese plant protein market is projected to grow at a CAGR of 5.98%, from US$249.829 million in 2020 to US$375.163 million in 2027.

The life expectancy of Japanese citizens is the highest in the whole world and stood at 81.25 years for males and 87.32 years for females in the year 2018, according to the statistics derived by the Ministry of Health, Labor and Welfare. This is attributable to the fact that the population is increasingly aware and health-conscious and that all the younger population and older populations consume highly nutritious and protein-rich foods, including plant proteins in their daily diet, such as spirulina and seaweed, among others, which is the reason for the burgeoning demand for plant proteins and a factor driving the market growth. At least 50% of the public was aware of products other than meat, according to a 2019 survey by the Japan Meat Information Service Center. The perception of meat alternatives made from plants was generally favourable. Due to the growing awareness of health and environmental sustainability, nearly 60% of respondents were willing to consume plant-based diets. 

Increase in the demand for animal feed

By application, the market has been segmented on the basis of dietary supplements, food and beverages, pharmaceuticals, and animal feed. Animal feed is estimated to hold a noteworthy share in the market, which is attributable to the fact that Japan is one of the countries in the Asia Pacific region with high meat and seafood consumption. Thus, this is leading to an increase in the adoption of plant proteins as animal feed and feed additives by livestock owners and in aquaculture applications in order to enhance product quality by improving the animal's health.

The innovative offerings being launched by the market players are bound to expand the market size.

The usage of proper and efficient techniques is a factor that fuels the growth further and contributes to the increase in the market share held by the market players, which is facilitated by the products being offered by the market players to cater to the consumers. For instance, Cargill Incorporated, one of the leading companies involved in the provision of food, agricultural and nutritional solutions globally, offers different products under its plant protein range and offers the products such as "Prolia Soy Flour," "Prosante Textured Soy Flour," "PURIS Pea Protein" and "Corn Protein." The Prolia Soy Flour is a product containing about 50% protein content, and it can be used in a variety of applications and can be processed into a variety of soy products, including flour, flakes, and grits. The product facilities the provision of a better crumb texture, which improves the machinability of dough and increases the stability of the baked products.

The PURIS Pea Protein is a product that contains approximately 80% protein content, is produced carefully and efficiently using yellow pea seeds from the US, is certified as an organic product by the USDA, contains no GMO, and has a distinctly smooth and creamy flavour profile to suit the consumer, apart from being completely vegan, gluten-free, and soy-free. Moreover, it has the ability to be used in a majority of applications, including bakery items, energy bars, cereals, snacks, meat products, and ready-to-drink beverages. The other two products, Corn Protein and Textured Soy Protein are also highly nutritious and have a decent protein content to support the required daily intake.

The growing demand for plant-based products in the food and nutrition space is further anticipated to propel market growth.

The plant-based protein-rich food has been gaining traction for the past few years among consumers owing to its nutritional value. Exploiting this paradigm shift among consumers, brands are actively using plant-based protein meat for its high proteinaceous and low carbs and fat as their selling point. Furthermore, government support is also adding impetus to market growth. In 2020, the Ministry of Agriculture, Forestry, and Fisheries established a new association to enable efficient cooperation between the government and private sector with the sole objective of creating plant-based food in the country by employing sophisticated technologies. Furthermore, as per the statistics derived by the Japan Plant protein Food Association, the annual production of plant-based proteins market has witnessed a rise of 4 percent in 2019 from that of the former year. Such factors are anticipated to supplement the market growth.

COVID-19 Impact:

COVID-19 had a positive impact on Japan's plant protein market. The growing health awareness amid the pandemic led to a surge in demand for the plant protein market. At the same time, the supply chain restraints witnessed in the meat further played a role in enhancing the market growth, causing multiple food giants to launch a wave of new plant-based meat products into the market in 2020.


  • By Source
    • Pea
    • Rapeseed
    • Soy
    • Hempseed
    • Others
  • By Form
    • Protein Concentrates
    • Protein Isolates
    • Protein Hydrolysate
  • By Application
    • Dietary Supplement
    • Food and Beverages
    • Pharmaceuticals
    • Animal Feed
  • By Distribution Channel
    • Online
    • Offline
1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Pea
5.3. Rapeseed
5.4. Soy
5.5. Hempseed
5.6. Others

6.1. Introduction
6.2. Protein Concentrates
6.3. Protein Isolates
6.4. Protein Hydrolysate

7.1. Introduction
7.2. Dietary Supplements
7.3. Food and Beverages
7.4. Pharmaceuticals
7.5. Animal Feed

8.1. Introduction
8.2. Online
8.3. Offline

9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10.1. Ajinomoto Co., Inc.
10.2. Roquette Frères
10.3. Cargill, Incorporated
10.4. ADM
10.5. Otsuka Pharmaceutical Co., Ltd.

Ajinomoto Co., Inc.

Roquette Frères

Cargill, Incorporated


Otsuka Pharmaceutical Co., Ltd.


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