Kenya Plant Protein Market Size, Share, Opportunities, And Trends By Source (Pea, Rapeseed, Soy, Hempseed, Others), By Form (Protein Concentrates, Protein Isolates, Protein Hydrolysate), By Application (Dietary Supplement, Food, and Beverages, Pharmaceuticals, Animal Feed), By Distribution Channel (Online, Offline) - Forecasts From 2022 To 2027

The Kenya plant protein market is projected to grow at a CAGR of 7.46%, from US$26.478 million in 2020 to US$43.818 million in 2027.

There is a growing sense of realization among the Kenyan population that the world is stressed by the exponential growth of the population when it comes to food and beverage consumption, especially with regard to proteins that are derived from meat, poultry, fish, and dairy, despite the fact that it is also known that these sources have proved to be an optimal source of development. According to FAO, global meat production is projected to increase by 16% from 2015 to 2025. Additionally, Kenya, being a transition economy, is also seeing a great demand for livestock-based food that is predicted to further exacerbate the already prolonged environmental degradation. If problems like climate change, biodiversity loss, water stress, land degradation, and water pollution are added to the mix, it will not be an encouraging aspect for the economy. Nevertheless, with increasing awareness, today's consumers of Kenya are increasingly inclined to adopt plant-based dietary patterns and there also exists a growing number of vegan consumers, which will indirectly fuel the Kenyan plant-based protein ingredient market growth.

Increased demand for plant-based protein ingredients

Further, the other factor is that, whether they are vegan, flexitarian or just adventurous eaters, today's Kenyan consumers are looking for more protein from a variety of sources. Additionally, the increasing purchasing power is also leading to a demand for a variety of textures and tastes. Moreover, a growing sense of health consciousness is also driving the need for plant-based protein ingredients in Kenya. The reason is that consumers are increasingly becoming aware of the association of increased chronic diseases and mortality with animal protein consumption, and the consumption of higher protein lowers the risk significantly. Other factors poised to fuel the growth of the plant-based protein market include urban consumers' desire to supplement their diet with functional beverages marketed as meal replacements for being fortified with a variety of plant-based protein ingredients, as well as a lack of time to embrace traditional methods of cooking. Nevertheless, there are certain restraining factors for the market due to the slow adoption rate and the still larger market share of protein derived from animals. Further vegetarianism necessitates the inclusion of a wide variety of substitutes for nutrient-dense animal products, which is difficult to accommodate due to the dearth of a variety of products that include plant-based proteins. However, this creates an opportunity for the same market for future expansion.

Products offerings by the key players in the market

• DuPont's soy protein, Supro, offers the ideal amount of essential amino acids required for the growth and maintenance of muscle in exercise programs by sports enthusiasts. Furthermore, Supro has also been shown to be effective in weight loss when included in a high-protein and low-calorie diet. Also, studies have shown SUPRO to decrease LDL cholesterol in the human body while maintaining healthy levels of HDL cholesterol. Additionally, they are better for lactating and pregnant women and growing children.
• Contrary to the aforementioned firm, Wilmar provides soy protein offerings for animal nutrition. Sixty-five percent of rich soy-based protein is particularly formulated to be used in cattle feed, pig feed, aquafeed, and pet food.

Key Developments in the Market:

• In April 2022, with the growing population of vegan consumers, Cargill, a leading food multinational conglomerate, introduced its pea protein offerings, RadiPure, in the Middle East, Africa, Turkey, and India, facilitating efficient adoption by food and beverage producers to evolving trends. Cargill's Radipure offerings comprise 80 percent pea protein. When used in combination with other proteins, it offers a complete protein profile. In terms of functionality, RadiPure pea protein provides the solubility and flavour profile that clients require for the creation of food applications. Pea protein is an optimal choice for a variety of applications, including snacks, bakery, dairy, and dairy alternatives, plant-based meat replacements, and vegan and vegetarian solutions because of these advantages as well as its emulsifying and gelation qualities.

COVID-19 Insights

COVID-19 had a significant impact on the Kenya plant-based protein market. The outbreak significantly impacted the consumers' dietary habits as they became more health conscious, driving up demand for a balanced diet that is nutrient-rich. This growth trend was reflected in the demand for plant-based protein as well. The digital market employed by the market players also played a significant role in the market change. The growing number of vegans in the region is another driving factor.

Segmentation

• By Source
  • Pea
  • Rapeseed
  • Soy
  • Hempseed
  • Others
• By Form
  • Protein Concentrates
  • Protein Isolates
  • Protein Hydrolysate
• By Application
  • Dietary Supplement
  • Food and Beverages
  • Pharmaceuticals
  • Animal Feed
• By Distribution Channel
  • Online
  • Offline