Motor Starter Market Size, Share, Opportunities, And Trends By Type (Manual Starter, Magnetic Motor Starter, Rotor Resistance Starter, Direct-On-Line Starter, Others), By Technique (Full Voltage Technique, Multispeed Technique, Bidirectional Starter Technique), By End-User (Automotive, Electrical & Electronics, Industrial, Manufacturing, Mining, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : May 2024
  • Report Code : KSI061615464
  • Pages : 149

The motor starter market is projected to witness a compound annual growth rate of 6.41% to grow to US$9,100.039 million by 2029 from US$5,889.582 million in 2022.

Motor starters are used in motor control applications. It is a device that controls the electrical power for starting a motor. It is used to stop, reverse, and protect electric motors. It is utilized to mitigate and prevent electrical overloading. The market is driven by its applications in multiple end-user industries like automotive, electrical & electronics, industrial, manufacturing, mining, and others.

With the increasing demand for sustainability and renewable energy integration, the forecast predicts that additions of solar PV and wind capacity will more than double by 2028 compared to 2022, setting new records continuously throughout the forecast period and reaching nearly 710 GW. It creates the demand for motor starters used in wind turbines, solar tracking systems, and energy storage solutions.

Market Drivers:

  • Expansion of the Automotive Industry

The expansion of the automotive manufacturing sector will drive the growth of the motor starter industry. Electric motors are essential in various automotive applications, including power windows, HVAC systems, fuel pumps, and engine cooling fans. The surge in automotive production and sales, propelled by increased disposable income and growing consumer demand, is poised to have a positive influence on the motor starter industry.

According to the International Organization of Motor Vehicle Manufacturers (OICA), global passenger car production surged from 57.05 million in 2021 to 61.59 million in 2022, reflecting a notable 7.96% increase. The expansion of demand for EVs has further fueled automobiles, sales exceeded 10?million in 2022.

  • Expansion of manufacturing in growing economies

Electric motors are used for the reliable starting and control mechanisms. Growing economies like India, are expanding their domestic manufacturing capabilities as Production Linked Incentive (PLI) for semiconductor manufacturing in India is valued at US$ 9.71 billion, aimed at positioning India as a leading global producer of this critical component.

Further, the PLI initiative was introduced to create global manufacturing leaders across 13 sectors, with an allocation of approximately US$ 27.02 billion over the next five years, which began in FY22. Official data revealed that the purchasing managers' index (PMI) for China's manufacturing sector increased to 49.2 in January 2024, compared to 49 in December of the previous year. These growths of manufacturing globally fuels the demand for motor starters.

  • Rising demand for energy-

The anticipated global growth in electricity demand is projected to accelerate to an average of 3.4% annually. This comes after a slight decline last year to 2.2%, primarily due to reduced power consumption in advanced economies. About 85% of the global increase in demand for electricity is predicted to come from developing countries from India, China, and South-East Asian countries. With growing demand for energy conservation is propelling the demand for energy-efficient motor starters. These starters optimize motor operation, reducing energy consumption and overall operational costs.

Market Restraint:

  • Availability of alternate option-

Alternative options like variable frequency drive (VFD), can be a viable option for controlling the speed of electric motors used in industry. It can be utilized in small appliances to large compressors. It is increasingly becoming useful as the cost and size have been reduced and have improved performance through advances in semiconductor switching devices. Some motor starters come with a higher price tag, which can add resistance to cost complexity. Integrating newer technologies may require updation to existing electrical systems, which is posing challenges in the market growth.

Motor starter market segmentation by type into manual starter, magnetic motor starter, rotor resistance starter, direct-on-line starter, and others.

Motor starter market segmentation into by type manual starter, magnetic motor starter, rotor resistance starter, direct-on-line starter, and others. The manual starter is mainly used for on/off manually and to provide fuseless protection against power failures. Magnetic motor starters, it is utilized where motors draw higher horsepower such as, in woodworking, commercial agriculture, mining, etc. Rotor resistance starter is applied in several hydraulic motor terminals. The direct-on-line starter is used for the water pumps, conveyor belts, fans, and compressors. Other categories include soft starters, combination starters, and reduced voltage starters.

APAC is anticipated to hold a significant share of the motor starter market.

Several factors, such as increased consumer demand for automobiles, expanding population, and rising disposable income, have an impact on the motor starter market in the Asia Pacific region.

China and India have emerged as the preferred locations for the automobile sector. To reduce their carbon impact, governments put measures to upgrade infrastructure for electric and hybrid vehicles. Further, commercial vehicles are rising in demand. For instance, Mahindra introduced its new Scorpio SUV generation, powered by both a gasoline and a diesel engine, in India in June 2022.

China is anticipated to account for a sizable share because of the country's rising car adoption rates and expanding automotive sector. In 2022, China saw nearly 60% of all new electric car registrations worldwide. The proportion of electric cars within total domestic car sales in China rose to 29% in 2022, up from 16% in 2021.

Market Developments:

  • November 2023- Power Electronics, introduced its latest innovation, the new Low Voltage Soft Starter. The soft starters are engineered to deliver precise energy control, enhance performance optimization, and extend the life cycle of equipment.
  • March 2023-  Siemens unveiled Innomotics, a new company in motors and large drives. This integrated entity will cover low- to high-voltage motors, geared motors, medium-voltage converters, and motor spindles, officially commencing operations in Germany.

Company Products:

  • Manual motor starters-  It is an electromechanical device designed to protect the main circuit. The harmonized accessory range across the MS1xx and MO1xx families simplifies planning and logistics. They feature a handle for manual ON/OFF switching and protect against short-circuit currents and overloads. Temperature compensation is available up to +60°C, and the short-circuit service breaking capacity (Ics) can reach up to 100kA.
  • SIRIUS 3RM1 motor starter- It offers space savings of up to 75%. With a compact width of just 22.5 mm, it efficiently switches and protects small motors up to 3 kW. This motor starter is available in direct-on-line and reversing configurations, including safety functionality. Additionally, it holds certifications from IEC, CCC, and UL.
  • DUO series- It offers a power range from 15 kW at 240V AC to 22 kW at 415V AC, with a maximum current rating of 50A. The manual motor starter offers protection against overload, phase loss, and short circuits in the motor circuit. It includes a dial for flexible adjustment to align with the total motor load current.

Market Segmentation:

  • By Type
    • Manual Starter
    • Magnetic Motor Starter
    • Rotor Resistance Starter
    • Direct-On-Line Starter
    • Others
  • By Technique
    • Full Voltage Technique
    • Multispeed Technique
    • Bidirectional Starter Technique
  • By End-User
    • Automotive
    • Electrical & Electronics
    • Industrial
    • Manufacturing
    • Mining
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • UK
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

The global motor starter market is projected to grow at a CAGR of 6.41% during the forecast period.
The motor starter market is projected to reach a market size of US$9,100.039 million by 2029.
Motor Starter Market was valued at US$5,889.582 million in 2022.
The Asia Pacific region holds a significant share of the motor starter market.
The expansion of the automotive manufacturing sector will drive the motor starter market growth.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key benefits to the stakeholder


2.1. Research Design

2.2. Research Process


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View


5.1. Introduction

5.2. Manual Starter

5.2.1. Market opportunities and trends

5.2.2. Growth prospects

5.2.3. Geographic lucrativeness 

5.3. Magnetic Motor Starter

5.3.1. Market opportunities and trends

5.3.2. Growth prospects

5.3.3. Geographic lucrativeness 

5.4. Rotor Resistance Starter

5.4.1. Market opportunities and trends

5.4.2. Growth prospects

5.4.3. Geographic lucrativeness 

5.5. Direct-On-Line Starter

5.5.1. Market opportunities and trends

5.5.2. Growth prospects

5.5.3. Geographic lucrativeness 

5.6. Others

5.6.1. Market opportunities and trends

5.6.2. Growth prospects

5.6.3. Geographic lucrativeness 


6.1. Introduction

6.2. Full Voltage Technique

6.2.1. Market opportunities and trends

6.2.2. Growth prospects

6.2.3. Geographic lucrativeness 

6.3. Multispeed Technique

6.3.1. Market opportunities and trends

6.3.2. Growth prospects

6.3.3. Geographic lucrativeness 

6.4. Bidirectional Starter Technique

6.4.1. Market opportunities and trends

6.4.2. Growth prospects

6.4.3. Geographic lucrativeness 


7.1. Introduction

7.2. Automotive

7.2.1. Market opportunities and trends

7.2.2. Growth prospects

7.2.3. Geographic lucrativeness 

7.3. Electrical & Electronics

7.3.1. Market opportunities and trends

7.3.2. Growth prospects

7.3.3. Geographic lucrativeness 

7.4. Industrial

7.4.1. Market opportunities and trends

7.4.2. Growth prospects

7.4.3. Geographic lucrativeness 

7.5. Manufacturing

7.5.1. Market opportunities and trends

7.5.2. Growth prospects

7.5.3. Geographic lucrativeness 

7.6. Mining

7.6.1. Market opportunities and trends

7.6.2. Growth prospects

7.6.3. Geographic lucrativeness 

7.7. Others

7.7.1. Market opportunities and trends

7.7.2. Growth prospects

7.7.3. Geographic lucrativeness 


8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Technique

8.2.3. By End-user

8.2.4. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

8.3. South America

8.3.1. By Type

8.3.2. By Technique

8.3.3. By End-user

8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.4. Europe

8.4.1. By Type

8.4.2. By Technique

8.4.3. By End-user

8.4.4. By Country Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects UK Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Technique

8.5.3. By End-user

8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Technique

8.6.3. By End-user

8.6.4. By Country China Market Trends and Opportunities Growth Prospects Japan Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisition, Agreements, and Collaborations

9.4. Competitive Dashboard


10.1. ABB Inc.

10.2. Bosch Limited (Robert Bosch)

10.3. Emerson Electric Co.

10.4. Fuji Electric Co. Ltd.

10.5. Hubbell Incorporated

10.6. Rockwell Automation

10.7. Schneider Electric

10.8. Siemens

10.9. Havells

10.10. Eaton

ABB Inc.

Bosch Limited (Robert Bosch)

Emerson Electric Co.

Fuji Electric Co. Ltd.

Hubbell Incorporated

Rockwell Automation

Schneider Electric