Motor Starter Market Size, Share, Opportunities, And Trends By Type (Manual Starter, Magnetic Motor Starter, Rotor Resistance Starter, Direct-On-Line Starter, Others), By Technique (Full Voltage Technique, Multispeed Technique, Bidirectional Starter Technique), By End-User (Automotive, Electrical & Electronics, Industrial, Manufacturing, Mining, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Sep 2023
  • Report Code : KSI061615464
  • Pages : 149

The motor starter market is valued at US$5,629.130 million in 2021 and is projected to grow at a compound annual growth rate of 6.27% and reach a market size worth US$8,614.421 million by 2028.

A motor starter is an electrical device specifically engineered to manage the functioning of an electric motor while safeguarding it against potential damage arising from excessive current and voltage fluctuations. The motor starter market comprising manual starters, magnetic motor starters, and direct-on-line starters, serves as essential components in various sectors such as automotive, industrial, electrical and electronics, and manufacturing. They ensure a secure and dependable method for controlling electric motors.

Market Drivers

  • Expansion of the Automotive Industry

The expansion of the automotive manufacturing sector will drive the growth of the motor starter industry. Electric motors are essential in various automotive applications, including power windows, HVAC systems, fuel pumps, and engine cooling fans. The surge in automotive production and sales, propelled by increased disposable income and growing consumer demand, is poised to have a positive influence on the motor starter industry. According to the International Organization of Motor Vehicle Manufacturers (OICA), global passenger car production surged from 57.05 million in 2021 to 61.59 million in 2022, reflecting a notable 7.96% increase. Furthermore, the Asia-Oceania region emerged as the dominant contributor, with over 50 million units produced, indicating robust growth. Meanwhile, Europe's production remained relatively stable, showing only a slight decrease from the previous year. Africa and the Americas also witnessed modest growth in motor vehicle production, highlighting a positive trend in the automotive industry worldwide.

  • Government Initiatives and Product Innovation

Growing government initiatives are further fueling the market. For instance, Guangdong Province in South China's Shenzhen offered a package of subsidies in May 2022, including a 15% incentive for buying electronics and household appliances. These improvements will boost the regional demand for motor starters in the coming years. Additionally, PTC motor starters, such as those used in refrigerators, water pumps, and single-phase induction motors, are offered by Zhejiang Sangni Electronic Co. Ltd. in China. They have a maximum current demand of 4A and a power consumption of less than 3W. The starter performs the through-break function as a switching component, offering high torque and reduced current flow. The starter is rated at 230V, has a resume time of less than 50s, and can resist voltages of up to 640V. It switches between 120 degrees Celsius and 135 degrees Celsius. Zero power resistance is set at a resistance of 12 to 100 ohms.

The Asia Pacific motor starter is projected to witness a notable CAGR during the forecast timeframe

Several factors, such as increased consumer demand for realistic transportation options, an expanding population, and rising disposable income, have an impact on the motor starter market in the Asia Pacific region. In addition, China and India have emerged as the preferred locations for the automobile sector. To reduce their carbon impact, governments in several countries have put measures in place to upgrade the infrastructure for electric and hybrid vehicles. Nevertheless, despite various initiatives, there is still a sizable market for internal combustion engine-powered cars, notably for commercial vehicles such as those used for mass transit and mining. For instance, Mahindra introduced its new Scorpio SUV generation, powered by both a gasoline and a diesel engine, in India in June 2022.

In the region, China is anticipated to account for a sizable share because of the country's rising car adoption rates and expanding automotive sector. The stock of electric vehicles increased to roughly 6.2 million in 2021 as a result of the termination of local subsidies in some Chinese cities. Further, Chinese automakers like Honda and Toyota, whose cars include the Honda Accord Hybrid and Toyota Corolla Hybrid, presently constitute a major share of the market for hybrid vehicles.

Market Developments

  • In March 2023, Siemens unveiled Innomotics, a new powerhouse in motors and large drives. This integrated entity will cover low- to high-voltage motors, geared motors, medium-voltage converters, and motor spindles, officially commencing operations in Germany from July 2023.
  • In 2022, Schneider Electric introduced the AltivarTM Soft Starter ATS480 to the Indian market.


  • By Type
    • Manual Starter
    • Magnetic Motor Starter
    • Rotor Resistance Starter
    • Direct-On-Line Starter
    • Others
  • By Technique
    • Full Voltage Technique
    • Multispeed Technoque
    • Bidirectional Starter Technique
  • By End-User
    • Automotive
    • Electrical & Electronics
    • Industrial
    • Manufacturing
    • Mining
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

The global motor starter market is projected to grow at a CAGR of 6.27% during the forecast period.
The motor starter market is projected to reach a market size of US$8,614.421 million by 2028.
Motor Starter Market was valued at US$5,629.130 million in 2021.
The Asia Pacific region holds a significant share of the motor starter market due to a rise in automotive and electronic device production in the region.
The expansion of the automotive manufacturing sector will drive the motor starter market growth.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Manual Starter

5.3. Magnetic Motor Starter

5.4. Rotor Resistance Starter

5.5. Direct-On-Line Starter

5.6. Others


6.1. Introduction

6.2. Full Voltage Technique

6.3. Multispeed Technoque

6.4. Bidirectional Starter Technique 


7.1. Introduction

7.2. Automotive

7.3. Electrical & Electronics

7.4. Industrial 

7.5. Manufacturing

7.6. Mining

7.7. Others


8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Technique

8.2.3. By End User

8.2.4. By Country USA Canada Mexico

8.3. South America

8.3.1. By Type

8.3.2. By Technique

8.3.3. By End User

8.3.4. By Country Brazil Argentina Others

8.4. Europe

8.4.1. By Type

8.4.2. By Technique

8.4.3. By End-User

8.4.4. By Country Germany UK France Spain Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Technique

8.5.3. By End-User

8.5.4. By Country Saudi Arabia UAE Israel Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Technique

8.6.3. By End-User

8.6.4. By Country China Japan South Korea India Indonesia Taiwan Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1. ABB Inc.

10.2. Bosch Limited (Robert Bosch)

10.3. Emerson Electric Co.

10.4. Fuji Electric Co. Ltd.

10.5. Hubbell Incorporated

10.6. Rockwell Automation

10.7. Schneider Electric

10.8. Siemens


ABB Inc.

Bosch Limited (Robert Bosch)

Emerson Electric Co.

Fuji Electric Co. Ltd.

Hubbell Incorporated

Rockwell Automation

Schneider Electric