Online Counselling Service Market Size, Share, Opportunities, And Trends By Services (Mental Health Counselling Service, Marriage and Family Counselling Services, Behavioral Counselling Services, Others), By Target Audience (Individuals, Couples, Families), By Payment Model (Pay-per Session, Subscription-based services), And By Geography - Forecasts From 2025 To 2030

The Online Counselling Service Market is expected to grow at a CAGR of 10.12%, reaching a market size of US$7.383 billion in 2030 from US$4.559 billion in 2025.

Online Counselling refers to mental health services provided through online mediums such as mobile apps, video calls, messages, email, and others. It is an emerging alternative in place of in-person counseling that makes use of online platforms for one-to-one counseling sessions.

The online counseling market refers to the industry that offers professional services such as mental health, emotional well-being, family and relationship counseling, and guidance for personal development through various digital platforms. The services are delivered through online platforms like video calls, live chats, email, or voice calls, offering personalized services to the person.

This market is growing significantly due to the convenience offered by online counseling over traditional ones. The increasing availability of the internet and widespread adoption of smartphones have significantly enhanced access to digital platforms, creating a strong foundation and, thus, driving the online counseling market’s expansion. Further, growing awareness about mental health, emotional well-being, and the importance of seeking counseling has become essential, fueling the rising demand for its online services.

What are the Online Counselling Service Market drivers?

• The growing awareness about mental health and emotional well-being is driving the market

The rising awareness about mental health and emotional well-being is one of the major factors driving the online counseling services market growth. Globally, there is an increased focus on creating awareness about mental health as well as emotional well-being, which is often neglected while assessing the health of a person. The last decade has seen a surge in awareness creation about mental health, its importance, and the value of seeking professional advice while dealing with mental stress. There is a positive shift in society's attitude towards mental health, leading to more accessibility to seeking professional help. Thus, the market for seeking professional help is growing, leading to the online counseling services market expansion.

• The growing internet penetration and rising adoption of smartphones are boosting the online counseling services market

The world is witnessing growth in internet penetration. According to data from the International Telecommunications Union, the number of people using the Internet has increased from 2.02 billion in 2010 to 5.02 billion in 2021, approximately a rise of 2.5 times, reflecting the growth in Internet penetration. With rising internet penetration, there has also been a significant increase in the adoption of smartphones, leading to an increase in the accessibility of digital platforms and services. As per the Spring Global Attitude Survey, in advanced countries like Japan, 93% of people aged 35-49% use smartphones, while more than 96% of people aged 18-34 use smartphones. In emerging countries like India, the percentage of people using smartphones aged between 18 and 34 has increased from 16% in 2013 to 37% in 2018, reflecting the robust growth during the year. Thus, the rapid development of internet connectivity and smartphone adoption has laid the foundation for the online counseling services market growth by creating an environment conducive to its expansion and accessibility.

• Rising mental health concerns and increasing familial and relationship stress are fueling the growth

Mental health issues such as anxiety and depression are surging in the current era, driven by many factors. At the same time, there is a significant increase in stress in the family as well as in relationships. These escalations in the prevalence of mental stress issues are resulting in the online counseling service market growth.  As per the data by IHME, 608.4 out of 1,00,000 people had depressive disorders in 2015, which has increased to 713.8 out of 1,00,000 in 2021, reflecting the increase in depressive disorders in the world. As per the same report, the USA has a 6.9% share of its people with anxiety disorders. Further, the rise in familial conflicts, as well as the rising prevalence of relationship challenges, is leading to an increase in demand for counseling. Thus, the demand for professional help is increasing, and the services offered by online mediums, like wider reach, secrecy, etc., are driving the market growth of the online counseling services market.

What key geographical trends are shaping the Online Counselling Service Market?

• North America will hold the largest market share during the forecast period

Based on Geography, North America is estimated to hold a significant share of the online counseling services market. This region is a more mature market for mental health services where individuals actively seek professional support. Additionally, the region benefits from higher internet penetration, widespread smartphone adoption, greater disposable income, and a well-established digital education infrastructure, all contributing to the market's growth. For instance, more than 95% of the U.S. population aged between 18-34 owns smartphones. Social media, a digital platform that creates awareness of counseling services, is high in countries like the U.S.

On the other hand, the Asia Pacific region will witness significant market growth during the forecast period due to growing awareness among people to seek professional help for mental health and emotional well-being. The rising internet penetration among people is leading to an increase in the usage of digital services, driving market expansion. Hence, the environment suitable for the online counseling services market is expected to propel the region's growth during the forecast period.

Recent developments in the Online Counselling Service Market:

• In September 2024, Talkspace, a leading online behavioral healthcare company, partnered with Amazon Health Services to increase awareness and discoverability of its mental health services on Amazon.com.
• In November 2024, HelloBetter secured 3 million euros in funding for research, development, and commercialization of transdiagnostic digital mental health solutions. This funding will accelerate its development of artificial intelligence for personalizing the user experience and increasing user satisfaction with overall mental health outcomes. It will be a wellness product rather than a treatment product that will complement the DTx solutions of HelloBetter.

Online Counselling Service Market Scope:

Report Metric	Details
Online Counselling Service Market Size in 2025	US$4.559 billion
Online Counselling Service Market Size in 2030	US$7.383 billion
Growth Rate	CAGR of 10.12%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Technology Application End-Users Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Online Counselling Service Market	Medtronic Stryker 7D Surgical; Inc. Brainlab AG Nexstim
Customization Scope	Free report customization with purchase

 

Online Counselling Service Market is analyzed into the following segments:

• By Services
  • Mental Health Counselling Service
  • Marriage and Family Counselling Services
  • Behavioral Counselling Services
  • Others
• By Target Audience
  • Individuals
  • Couples
  • Families
• By Payment Model
  • Pay-per Session
  • Subscription-based services
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • Australia
    • India
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. ONLINE COUNSELLING SERVICES MARKET BY SERVICES

5.1. Introduction

5.2. Mental Health Counselling Service 

5.3. Marriage and Family Counselling Services

5.4. Behavioral Counselling Services

5.5. Others 

6. ONLINE COUNSELLING SERVICES MARKET BY TARGET AUDIENCE

6.1. Introduction

6.2. Individuals

6.3. Couples

6.4. Families

7. ONLINE COUNSELLING SERVICES MARKET BY PAYMENT MODEL

7.1. Introduction

7.2. Pay-per Session

7.3. Subscription-based services

8. ONLINE COUNSELLING SERVICES MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Services

8.2.2. By Target Audience

8.2.3. By Payment Model

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Services

8.3.2. By Target Audience

8.3.3. By Payment Model

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Services

8.4.2. By Target Audience

8.4.3. By Payment Model

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Services

8.5.2. By Target Audience

8.5.3. By Payment Model

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Services

8.6.2. By Target Audience

8.6.3. By Payment Model

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. South Korea

8.6.4.4. Australia

8.6.4.5. India

8.6.4.6. Indonesia

8.6.4.7. Thailand

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. BetterHelp

10.2. Talkspace

10.3. Brightside

10.4. Teladoc

10.5. Little Otter

10.6. Doctor on Demand

10.7. E-Therapy Café

10.8. Therapy Den

10.9. Regain Therapy

10.10. Amwell Online Therapy

BetterHelp

Talkspace

Brightside

Teladoc

Little Otter

Doctor on Demand

E-Therapy Café

Therapy Den

Regain Therapy

Amwell Online Therapy