Poland’s plant protein market is estimated to grow at a CAGR of 7.30% to reach a market size of US$254.535 million in 2027 from US$155.413 million in 2020.
Poland is witnessing a growing adherence to vegan eating habits as well as the inclination to source their protein from plant-based sources as part of healthy nutrition. This is also poised to drive the growth of the Polish plant protein market during the forecast period. Further, there is an increasing demand for organic plant-based cosmetic products whose composition is inclusive of but not limited to, ingredients derived from a variety of plant proteins. Despite being a predominantly meat and dairy-consuming country, current polish consumers have shifted toward plant-based protein-laden food and beverage products. Furthermore, being rich in phytonutrients and antioxidants, plant proteins that are derived from legumes, grains, beans, soy, and hemp have emerged as a viable alternative to traditional proteins, which is expected to boost the market for plant-based proteins.
Further, the growing rate of urbanization has led to a plethora of lifestyle sicknesses that are influencing the young and elderly to decide otherwise and opt for foods that have plant protein.
The fortification of functional foods and beverages will be another reason for the growth of the Polish rice protein market. Today’s Polish consumers are keener on sourcing their source of protein from traditional ones like beef, pork, and so on. Additionally, due to the advent of diseases spread by livestock trade, plant-based protein will be increasingly preferred, thus driving the growth of the plant-based protein market in Poland.
Plant proteins are extensively used in personal care products like cosmetics as well as in pharmaceuticals.
Health drinks and fitness supplements, bakery and confectionery products, as well as functional beverages, are a few of the notable applications that it finds its application in. Moreover, this source of protein is increasingly being preferred by individuals who are allergic to dairy products as well as those who are increasingly transitioning to a vegan-based eating habit. Moreover, the increasing number of environmentally conscious individuals who are driven by the need to contribute to the propagation of food security and work towards animal welfare is also one of the prime patrons of plant-based protein, thus fueling the plant protein market growth in Poland. To this extent, it may be noted that in March 2020, the Polish retailer abka introduced a range of meat-free hot dogs in its abka Café zones across all outlets. The sausages in the hot dogs comprise pea protein, potato protein, spices, and rapeseed oil. The sauces are free of ingredients sourced from animals and include sun mustard, Heinz mild ketchup, Heinz bbq mustard, and Sriracha pepper. The product is free of monosodium glutamate, phosphates, and preservatives, the retailer added.
Recent Developments
COVID-19 Impact
Due to COVID-19 and concerns about the safety of animals, more people are switching to healthier snacks. As consumers turn to plant-based proteins, research shows promising growth opportunities for the market for plant-based proteins. They are being compelled to reconsider their eating choices due to concerns about a possible connection between the new coronavirus and meat from wild animals. According to a report by GfK Polonia, sales of alternative protein sources surged by 138 percent in value and 107 percent in volume in Poland in 2020. The volume and value of plant-based dairy substitutes increased by 50% and 44%, respectively. The findings support a growing tendency in Poland among consumers to consume fewer meat products and, in many cases, to adopt vegetarian or vegan diets. As a result, the nation has gained recognition as one of the world's vegan hotspots, with numerous eateries and manufacturers expanding their plant-based menus to keep up with demand.
Segmentation