The Saudi Arabia Travel Accessories market is forecast to grow at a CAGR of 5.2%, reaching USD 0.9 billion in 2031 from USD 0.7 billion in 2026.
Saudi Arabia Travel Accessories Market Highlights
The Saudi Arabian travel accessories market is poised to experience steady growth as a result of government investment in infrastructure, hotels, and cultural experiences. Saudi Arabia's Vision 2030 is an ambitious economic transformation plan that aims to diversify the economy through tourism. Furthermore, the increasing ability of the average consumer to spend, especially in cities like Riyadh, Jeddah, and Dammam, allows the young professional and female population to purchase products from premium or high-end brands.
In addition, the growing urban population and their lifestyle changes toward frequent travel are driving consumers’ preference for versatile products like backpacks and duffel bags. According to the Household Income and Consumption Expenditure Survey Publication 2023 by Saudi Arabia’s General Authority of Statistics, the average monthly disposable income of a household in Saudi Arabia in 2023 was SAR 18,056, and the average monthly per capita income of Saudi Arabia was SAR 3,977.
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Saudi Arabia Travel Accessories Market Overview
& Scope:
Report Metric
Details
Study Period
2021 to 2034
Historical Data
2021 to 2024
Base Year
2025
Forecast Period
2026 – 2034
Companies
The Saudi Arabian travel accessories market is among the sectors of the broader tourism and retail industry that is experiencing robust growth. The items regarded as travel accessories include luggage, backpacks, travel adapters, neck pillows, organizers, and tech-integrated gear such as GPS-enabled bags. These amenities serve the modern travelers' needs in terms of practicality. The demand for travel accessories is driven by the country's vision to develop its tourism sector diversely, and due to consumer trends. This growth of the Saudi Arabian market is linked to Vision 2030, the main objective of which is to make the kingdom a global tourism hub by attracting international visitors and thus contributing a large share of non-oil GDP.
The Saudi Arabia Vision 2030 plan will be the main driving force of the travel accessories market, as it has set aside more than $1 trillion for non-oil infrastructure, including tourist facilities, such as hotels, amusement parks (like NEOM, Red Sea Project, Qiddiya), and 362,000 new rooms to be built by 2030. The aim is to change the oil-reliant economy and also to expect 150 million visitors annually by 2030, which, in turn, will create a need for travel products like sturdy bags and other accessories. Moreover, according to the Ministry of Tourism data of June 2025, tourist visits in Saudi Arabia in 2024 reached 116 million, along with inbound tourism spending rising by 9 percent in 2024 to a value of USD 168.5 billion compared to the previous year.
In addition to this, the private sector's strong stance on tourism investments is the other factor that accelerates the trend. For example, in November 2025, during its first Summit in Riyadh, TOURISE confirmed that it had raised USD 113 billion in investment pledges, making it one of the most significant acts in redefining global tourism. These investments will be made across the entire visitor economy range, encompassing luxury retail, next-generation hotels, wellness, lifestyle developments, and AI-powered tourism platforms. Alongside global players like Melia Hotels and Radisson, as well as local companies such as Al Fozan Holding and Al Kathiri Holdings, the commitment is being made to boost the country’s tourism.
Additionally, consumers are transitioning from mass-market to premium categories. In this process, they are opting for smart luggage with features such as GPS trackers, USB ports, fingerprint locks, Bluetooth speakers, and self-weighing scales. The new variants also include customizable options such as monogramming and unique colours catered to tech-savvy travelers, which in turn, drives the Saudi Arabian travel accessories market growth.
The Saudi Arabia travel accessories market is segmented by:
Product Type: Travel bags and luggage have a substantial share in the Saudi Arabian travel accessories market. Travel luggage is essential for all kinds of travellers, irrespective of the duration and purpose of the trip. In Saudi Arabia, the demand for durable particularly high due to the rise in domestic and international tourism.
Distribution Channel: In Saudi Arabia, the offline retail channel has a significant share of the Saudi Arabia travel accessories market as consumers want to physically evaluate the size, quality, and functionality of the products. Consumers prefer inspecting, especially the products that are premium. Online retail is also becoming popular due to the increase in internet penetration and smartphone usage.
End User: Leisure travellers hold a substantial share of the Saudi Arabian travel accessories market. This is because leisure travellers like families, solo adventurers, and vacationers seek a variety of products, such as backpacks. Neck pillows and organisers.
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Top Trends Shaping the Saudi Arabia Travel Accessories Market:
Surge in Pilgrimage and Leisure Tourism – In Saudi Arabia, religious tourism has a great role to play in the travel accessories market. Millions of pilgrims visit Makkah and Medina for Hajj and Umrah. Initiatives like Vision 2030 are accelerating leisure tourism in Saudi Arabia. Destinations like AlUla, Abha, the Red Sea coast, and NEOM are major tourist attractions.
Expansion of Cross-Border Retail Platforms like Noon, Amazon, and Namshi make travel accessories products more accessible. They give the customer the choice to browse between products and make an informed decision about the products they want to purchase from the comfort of their home.
Rise in Demand for Tech-Integrated Products- The Saudi Arabia travel accessories market has seen a noticeable growth in tech-enabled luggage and backpacks. Urban consumers of cities like Riyadh and Jeddah have an increase in demand for products such as luggage with GPS-tracking, inbuilt USB charging ports, and anti-theft wallets.
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Saudi Arabia Travel Accessories Market Drivers vs. Challenges:
Drivers:
Growth in Tourism Industry: There has been a rapid expansion in domestic and international tourism due to the Vision 2030 initiative. The government has the aim of improving the economy with the help of the tourism sector. The government has increased its investment in infrastructure and tourism. Mega-projects like NEOM, The Red Sea Project, AlUla, and Qiddiya have increased the international visitors. These factors are predicted to propel the Saudi Arabia travel accessories market. According to the Saudi Arabia Ministry of Tourism, there has been an increase in both inbound and domestic tourism. The inbound tourist increased from 16.64 million in 2022 to 27.42 million in 2023, and the domestic tourist increased from 77.84 million to 81.92 million in the same time period.
Rapid Urbanization and Rising Disposable Income: Saudi Arabia's Vision 2030 has positioned tourism as a major pillar in the process of diversifying the economy, transforming the country from an oil-dependent economy into a global tourism destination. This initiative has significantly increased the number of both domestic and international tourists, which has, in turn, boosted the travel accessories market. Additionally, the visitor numbers and spending will contribute to the intensifying demand for durable, stylish, and functional travel accessories, forming a mutually beneficial relationship between the growth of tourism and the market proliferation in the country. According to the Saudi Arabia Ministry of Tourism data, the total inbound and domestic tourism in the country experienced a 6% growth in 2023 compared to 2023 data, with about 115.9 million tourists in 2024.
Furthermore, the number of inbound tourists in the country was 29.73 million in 2024, an 8% increase of 8% from the 27.42 million recorded in 2023. Additionally, domestic tourism witnessed a 5 percent increase in 2024 from the previous year, i.e., 81.92 million tourists in 2023 to 86.16 million tourists in 2024.
The Saudi tourism industry has witnessed tremendous growth, exceeding pre-COVID-19 levels and continuously setting new records year after year. Major investments in infrastructure, relaxation of visa rules have also contributed to the steady market expansion.
Moreover, umrah/hajj, coupled with GCC (Gulf Cooperation Council) regional travel, witnesses a substantial number of repeat customers, i.e., pilgrims and regional tourists who frequently travel for various purposes, purchase travel necessities and gifts, thus creating a recurring market beyond one-off leisure tourists.
Saudi Arabia's tourism initiative encompasses luxury hotels and the influx of high-end international tourists; consequently, the tourism spending and luxury travel sectors are on the rise, thereby supporting the trend towards premium, smart, and branded luggage and accessories.
Geographical demographics- Saudi Arabia’s majority of the population is young. Young population is most likely to be impacted by global fashion trends, social media, and influencers, which is leading to an increase in demand for products such as stylish backpacks, wearable travel techs, and multi-functional accessories. Brands that offer stylish and tech-integrated products in travel accessories are gaining traction in the Saudi Arabian market.
Challenges:
High Cost of Travel Accessories- One of the major challenges in the Saudi Arabia travel accessories market is the high cost of premium and tech-enabled products. Items that are tech-integrated, such as anti-theft wallets and GPS-enabled luggage, are often on the higher side of the pricing spectrum and thus beyond the reach of average consumers. While the urban population is still able to afford these premium products, the lower and middle-income consumer groups will still be price-sensitive.
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Saudi Arabia Travel Accessories Market Competitive Landscape:
The market is fragmented, with many notable players, including. Delsey Paris, Samsonite Group SA, Travelpro, VF Corporation, LVMH Moët Hennessy Louis Vuitton SE, Globe-Trotter, and Calpak, among others.
Travelpro Maxlite Carry-on Under Seat Tote Bag- This ultra-lightweight, compact carry-on tote is designed to fit under the seat of most major airlines. It has a case which has dimensions of 11x8x8, and its overall dimension is 11x18x8; it weighs around 6 kgs.
Saudi Arabia Travel Accessories Market Segmentation Analysis
By Distribution Channel: Online
Based on the distribution channel, the Saudi Arabian travel accessories market is segmented into online and offline. Digital transformation in Saudi Arabia has provided new opportunities to explore the usage of digital tools in people’s daily activities. Likewise, the rapid urbanization and improvement in living standards have also influenced their preference for shopping platforms that optimize time, offer high convenience, and provide extensive product variety. Hence, this makes online platforms an ideal choice for buying travel accessories such as portable chargers & organizers and personal care items.
Moreover, the ongoing government efforts, such as “Vision 2030,” have already focused on establishing digital infrastructure that assists in achieving the country’s intelligent transformation. Furthermore, the strategic investment to bolster smart network infrastructure development, which offers high-speed internet to tech-savvy demographics, is also accelerating the consumer shift towards online shopping platforms.
Similarly, telecommunication service providers are aiming to expand their network coverage in major tech-hub cities, which is estimated to drive online channel usage for shopping applications. For instance, in October 2025, Saudi Arabian telecommunication company Zain KSA, in collaboration with Huawei, completed the commercial deployment of 5G standalone on the 600 MHz frequency band in Riyadh, making it a global model for mobile AI cities.
Additionally, the company in May 2024 announced an investment of SAR 1.6 billion to expand its 5G network infrastructure across Saudi Arabia, targeting major cities. Hence, the improvement in disposable income, followed by the growing frequency of inbound travelling, is also acting as an additional driving factor for the overall segment growth.
By End-user: Leisure Travellers
Based on the end-user, the Saudi Arabia travel accessories market is segmented into business travellers, leisure travellers, and others. Saudi Arabia, being a major country in the Gulf region, has also become a tourist attraction with millions of international travellers visiting. Hence, the ongoing efforts to bolster its tourism sector have provided new growth prospects for travel accessories demand. For instance, on 11th November 2025, the “Beyond Tourism” initiative launched by Saudi Arabia’s Ministry of Tourism in collaboration with the World Economic Forum aims to identify the country’s tourism sector as a key factor driving economic diversification and cultural exchange.
The economic growth fuelled by changing lifestyles has further triggered the frequency of international visits for holiday and relaxation purposes, thereby increasing the overall inbound visitors' spending. For instance, according to the Ministry of Tourism, in Q1 2025, the total spending of inbound visitors reached SAR 49.4 billion, representing a significant growth of 9.7% over the spending recorded in Q1 2024.
Moreover, the same source also stated that the total number of inbound tourists recorded in 2024 reached 29.73 million, an increase of 8.4% over the preceding year. Hence, the number of tourists with leisure purposes was 7.51 million, accounting for 25.26% of the total inbound visits in the country for 2024. Additionally, the favourable investment to bolster domestic and international tourism has further paved the way for future market expansion.
For instance, in the “TOURISE Summit 2025” held in Riyadh from 11th to 13th November, the government of Saudi Arabia announced investment of SAR 2.9 billion to transform domestic & international tourism, thereby placing the country on a global competitive stage for tourism. The booming social media and digital influences in the county have also acted as an additional driving factor to promote its leisure tourism.
Saudi Arabia Travel Accessories Market Key Developments
2025: Samsonite partnered with Medialinks for data-driven digital campaigns to boost e-commerce and brand visibility in Saudi Arabia.