South Africa Fresh Food Packaging Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Plastic, Paper And Board, Glass, Metal), And By Application (Poultry And Meat Products, Dairy Products, Produce (Vegetables And Fruits), Sea Food, Others) - Forecasts From 2022 To 2027

Published:  Sep 2022 Report Code: KSI061613521 Pages: 75

The South Africa fresh food packaging market is projected to grow at a CAGR of 5.33% to reach US$27.422 million by 2027, from US$995.069 million in 2020. Fresh food packaging protects the food from environmental conditions or any type of physical damage. In South Africa, fresh fruit and vegetable losses occurred mostly during the retailer-to-consumer exchange, which means that the product goes through an energy-intensive chain and is not consumed at the end. Due to such losses, there is an increasing demand for fresh food packaging in the country during the forecast period. Rising household expenditure in the country is driving the demand for convenient food products in the country, which is further propelling the market for fresh food packaging in the coming years. According to the Organisation for Economic Co-operation and Development, household spending in South Africa has increased from US$377,276 million in 2011 to US$475,455 million in 2018. Rising awareness about the health benefits of consuming fresh food products is another factor that is contributing to the augmenting demand for fresh food products, which, in turn, is driving the market for fresh food packaging in the country. Increasing product launches and innovation in environmentally-friendly packaging are also contributing to the market growth of fresh food packaging in South Africa.

Rising export volumes of South African fresh food items are also a driving factor for the market growth of fresh food packaging in the country.

This growth is further expected to bolster the market growth during the next five years. Supportive government measures to boost agricultural production in the country will further propel the market growth of fresh food packaging in South Africa during the forecast period. Fresh food exports from South Africa have greatly increased in recent years as a result of their diversity, effective production, and ability to compete in the international market. Apples, citrus fruits, pears, and table grapes, followed by avocados, are a few of the popular fruits exported from the country. According to the statistics derived by the National Agricultural Marketing Council, Citrus fruits, at 40.8 percent, make up the majority of exported fruits, followed by oranges at 21.4 percent. Similarly, apples (14.7%) and eatable grapes (14.7%) are next (12.4 percent). The top ten fruits exported from the country collectively makeup 84.1 percent of the world's fruit commerce.

The South Africa Fresh Food Packaging market has been segmented on the basis of material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. The South African fresh food packaging market has been further classified by application as poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. By material, plastic held a significant market share in 2019 and will grow at a considerable CAGR during the forecast period. However, the paper and board segment will witness a substantial market growth rate between 2019 and 2025 owing to the rising focus on environmental sustainability in the country. By application, the produce (fruits and vegetables) packaging segment accounts for a noteworthy market share owing to the rising country’s export volume of produce. The dairy fresh packaging market will experience a decent CAGR during the projected period owing to the rising consumption of dairy products in the country.

Competitive Insights

Prominent key market players in the South African fresh food packaging market include Cibapac, Amcor Plc, and Huhtamaki, among others. These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the South African fresh food packaging market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.

Product offerings launched by the key players in the Market

  • The market players are offering several innovative products to enhance their brand presence in the region. A few of them are discussed below:
  • Ciba Packaging, a leading South African packaging solutions provider for fresh meat, fast foods, and poultry, offers three packaging solutions: Cibawrap, Cibatray, and Cibapouch. Cibapouch is a 5-layered barrier pouch. The inner and outer layers of the packaging are made up of polyolefin. The additional thick inner layer offers a powerful barrier against oxygen permeability and water vapour transfer. Additionally, superior clarity improves the aesthetic appeal of the packaging product.
  • The wide selection of multi-layered barrier packaging solutions is produced in accordance with exacting international standards, ensuring the safety of both products and food.
  • Huhtamaki is another South Africa-based sustainable packaging solutions provider. The firm's product portfolio is diverse, with packaging solutions for beverages, catering, retail, and fresh foods. The egg and fruit packaging are designed with moulded fibre. The brand's robust, sustainable, and safe packaging solutions aid in enhancing the appeal of the businesses' fresh foods. A few of the products offered are 18 trays and top, 2 Cup Frisby, 30 Euro Plus Tray Top, and Effect 10. 

COVID-19 Insights

COVID-19 had a negative impact on the South African fresh food packaging market. The pandemic has severely impacted the food industry in the country. Some farmers have been severely impacted by the Covid-19-related problems, which have combined with the other difficulties and shocks they have previously experienced. Due to their lack of the means and size of operations required to weather the storms, many black farmers are severely impacted. As a result, there were even more inequities in the nation, leading to more poverty and food insecurity. In 2020, about 23,6% of South Africans experienced moderate to severe food insecurity, while nearly 14,9% had severe food insecurity, according to research published by Statistics South Africa.


  • By Material
    • Plastic
    • Paper and Board
    • Glass
    • Metal
  • By Application
    • Poultry and Meat Products
    • Dairy Products
    • Produce (Vegetables and Fruits)
    • Seafood
    • Others
1. Introduction
1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology  
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. South Africa Fresh Food Packaging Market Analysis, By Material
5.1. Introduction
5.2. Plastic
5.3. Paper and Board
5.4. Glass
5.5. Metal

6. South Africa Fresh Food Packaging Market Analysis, By Application
6.1. Introduction
6.2. Poultry and Meat Products
6.3. Dairy Products
6.4. Produce (Vegetables and Fruits)
6.5. Seafood
6.6. Others

7.  Competitive Environment and Analysis
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations
7.4. Vendor Competitiveness Matrix

8. Company Profiles
8.1. Cibapac
8.2. Amcor Plc
8.3. Huhtamaki
8.4. Mondi Plc
8.5. Win-Pak (Pty) Ltd


Amcor Plc


Mondi Plc

Win-Pak (Pty) Ltd


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