South Africa fresh food packaging market is expected to surge at a CAGR of 5.97% throughout the forecast period. Fresh food packaging protects the food from environmental conditions or any type of physical damage. In South Africa, fresh fruits and vegetable loss occurred mostly during the retailer to consumer exchange which means that the product goes through an energy-intensive chain and is not consumed at the end. Due to such losses, there is an increasing demand for fresh food packaging in the country during the forecast period. Rising household expenditure in the country is driving the demand for convenient food products in the country which is further propelling the market for fresh food packaging in the coming years. According to the Organisation for Economic Co-operation and Development, household spending in South Africa has increased from US$377,276 million in 2011 to US$475,455 million in 2018. Rising awareness about the health benefits of consuming fresh food products is another factor that is leading to the augmenting demand for fresh food products which, in turn, is driving the market for fresh food packaging in the country. Increasing product launches and innovation in environmentally-friendly packaging is also contributing to the market growth of fresh food packaging in South Africa. Rising export volume of South African fresh food items is also a driving factor for the market growth of fresh food packaging in the country and will continue to bolster the market growth during the next five years. Supportive government measures to boost agricultural production in the country will further propel the market growth of fresh food packaging in South Africa during the forecast period.
The South Africa Fresh Food Packaging market has been segmented on the basis of the material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. The South Africa fresh food packaging market has been further classified by application as poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. By material, plastic held a significant market share in 2019 and will grow at a considerable CAGR during the forecast period. However, paper and board segment will witness a substantial market growth rate between 2019 and 2025 owing to the rising focus on environmental sustainability in the country. By application, produce (fruits and vegetables) packaging segment accounts for a noteworthy market share owing to the rising country’s export volume of the produce. The dairy fresh packaging market will experience a decent CAGR during the projected period owing to the rising consumption of dairy products in the country.
Prominent key market players in the South Africa fresh food packaging market include Cibapac, Amcor Plc, and Huhtamaki among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the South Africa fresh food packaging market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.