Squeeze Tube Packaging Market Size, Share, Opportunities, And Trends By Material (Plastic, Paper, Aluminum, Others), By Application (Healthcare & Pharmaceutical, Cosmetics & Toiletries, Food, Homecare, Others), And By Geography - Forecasts From 2023 To 2028

The squeeze tube packaging market is projected to grow at a significant level in the forecast period.

Squeeze tube packaging refers to a type of container commonly used for packaging various products such as cosmetics, pharmaceuticals, and food items. It typically consists of a flexible tube, often made of plastic or metal, that can be easily squeezed to dispense the contents. The tube is equipped with a nozzle or an opening at one end, allowing controlled dispensing of liquids, gels, creams, or pastes. Squeeze tube packaging is valued for its convenience, as it enables efficient and precise product application, minimizes waste, and maintains the integrity of the contents by preventing exposure to air and contaminants.

Introduction:

The squeeze tube packaging market encompasses the industry involved in the manufacturing and distribution of squeeze tubes used for packaging various products. This market includes cosmetics, personal care items, pharmaceuticals, and food products. The demand for squeeze tube packaging is driven by factors such as the growing preference for convenient and hygienic product application, increasing consumer awareness regarding sustainability and recyclability, and the need for extended shelf life and protection of contents. Additionally, the rise of e-commerce and the expansion of the beauty and personal care sector further contribute to the expansion of the squeeze tube packaging market.

Drivers:

• Convenience and Controlled Dispensing: Squeeze tube packaging offers consumers the convenience of precise and controlled dispensing of products, minimizing wastage and promoting ease of use. This user-friendly feature enhances the overall consumer experience, contributing to the market's growth.
• Hygienic Application: Squeeze tubes provide a hygienic way to apply products directly onto the skin or target areas, reducing contamination risks compared to other packaging formats. This aspect is particularly important in industries like cosmetics and pharmaceuticals, where maintaining product purity is crucial.
• Product Protection: Squeeze tubes offer effective protection to products against external factors such as air, light, and moisture, thereby extending shelf life and maintaining product efficacy. This feature is especially valued in industries where product integrity is essential, such as pharmaceuticals and skincare.
• Ease of Portability: The compact and lightweight nature of squeeze tubes makes them ideal for on-the-go use. Consumers can easily carry and use products without the need for additional applicators or tools, aligning with modern lifestyles and driving market demand.
• Customization and Branding: Squeeze tube packaging can be customized in terms of design, color, and labelling, enabling brands to establish a distinctive identity and effectively communicate with consumers. Unique and attractive packaging contributes to brand recognition and drives consumer preference.
• Sustainability Concerns: The increasing focus on sustainable packaging solutions has propelled the adoption of eco-friendly materials for squeeze tubes. As consumers prioritize environmentally responsible choices, manufacturers are responding by offering recyclable, biodegradable, and low-impact packaging options.
• E-Commerce Growth: The rise of e-commerce has transformed consumer shopping habits, leading to a surge in demand for compact and lightweight packaging that is easy to ship. Squeeze tubes meet this requirement, making them an attractive choice for brands aiming to succeed in the online retail space.
• Cosmetics and Skincare Industry Expansion: The cosmetics and skincare industries are experiencing rapid growth, fueled by evolving beauty trends and increasing consumer awareness about self-care. Squeeze tubes are a preferred packaging choice for these products due to their precise application and preservation benefits.
• Pharmaceutical and OTC Products: Pharmaceuticals and over-the-counter (OTC) products require secure packaging that maintains product efficacy and reduces contamination risks. Squeeze tubes fulfil these criteria, driving their adoption of medical creams, gels, and ointments.
• Food and Condiments Packaging: Squeeze tubes find applications in the food industry for packaging condiments, sauces, and spreads. The convenience of controlled dispensing enhances meal preparation, making squeeze tube packaging a popular choice in both household and food service settings.

Products offered by key companies:

• L'Oreal launched a new line of shampoos and conditioners that come in recyclable aluminum squeeze tubes. The tubes are made from 100% recycled aluminium and can be recycled again at the end of their life.
• Unilever launched a new line of deodorants that come in refillable glass jars. The jars can be returned to Unilever for refilling, reducing the amount of plastic waste that is produced.
• Aveda launched a new line of hair care products that come in cardboard tubes. The tubes are made from 100% recycled paper and can be composted at the end of their life.

Prominent growth in the cosmetics and skincare segment within the squeeze tube packaging market:

The cosmetics and skincare segment within the squeeze tube packaging market is experiencing major growth. This is attributed to the escalating demand for personalized beauty routines, where precise product application is crucial. Squeeze tubes offer the desired accuracy, hygiene, and ease of use, aligning well with consumers' needs. Additionally, the trend towards sustainable packaging choices and the expansion of online beauty retail further drive the adoption of squeeze tubes in this segment.

The Asia-Pacific region is expected to hold a significant share of the squeeze tube packaging market:

The Asia-Pacific region is poised to lead the squeeze tube packaging market due to its robust manufacturing capabilities, expanding consumer base, and growing industries like cosmetics, personal care, pharmaceuticals, and food. The region's cost-effective production, increasing disposable incomes, and focus on sustainability align well with the demand for convenient and eco-friendly packaging solutions. Additionally, the rise of e-commerce further propels the need for efficient packaging, solidifying Asia-Pacific's dominant share in the market.

Key developments:

• In July 2023, Heinz Tomato Ketchup introduced a fully recyclable squeeze bottle by incorporating a monomaterial cap, marking a step towards circularity. The 100% recyclable cap is a pioneering addition in the UK, aligning with Kraft Heinz's broader goal to make all its packaging recyclable, reusable, or compostable by 2025.
• In Nov 2022, the Lip Balm Company launched a range of 1g lip balms in aluminium squeeze tubes in 2022. The tubes are collapsible, making them easy to recycle and reducing the amount of plastic waste they produce.

Key Segment:

• By Material
  • Plastic
  • Paper
  • Aluminum
  • Others
• By Application
  • Healthcare & Pharmaceutical
  • Cosmetics & Toiletries
  • Food
  • Homecare
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain    
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others