Switzerland Probiotics market is evaluated at US$54.720 million for the year 2019 and is projected to grow steadily during the forecast period.
The demand for probiotics has increased in the country owing to the rise in the consumption of convenience snacking has led to the supplementing of one’s diet with highly processed food that has eventually led to a rise in non-communicable diseases in affluent nations. the improper balance of protein, fat, and carbohydrate has been increasingly linked with the development of chronic and systemic ailments.
Probiotics are consumed in many ways and forms, and consumer preferences vary, depending on the demographic trends, dietary habits, and lifestyle, but they are also influenced by the possibility to identify the products that contain probiotics that fit their needs. Improved gut health, lower cholesterol, and boosted immune system is often listed as the three main health propositions. Likewise, studies are pointing to the link between the rise in consumer awareness around foods’ abilities to function as medicine, as is true, for example, for many emerging superfoods.
Furthermore, the developments done by the European authorities to encourage the use of probiotics are expected to be a tailwind to the market. The key organizations in Europe working to promote prebiotics and probiotics include the Europe International Probiotics Association (IPA), a non-profit international association that represents the industry in discussions, institutions, and national authorities, and the International Scientific Association for Probiotics and Prebiotics (ISAPP), a non-profit organization dedicated to promoting the science behind probiotics and prebiotics.
The rise in obesity, lactose intolerance, and an aging population are all cited as drivers for the increasing demand for functional foods and beverages in the country. One of the main challenges for the industry remains the need for additional scientific and clinical evidence supporting the health benefits that many food producers claim and consumers associate with probiotic foods and supplements. Primary market growth drivers include consumer association with health benefits, such as enhanced calcium and magnesium absorption.
Growing awareness regarding the relationship between diet and health is augmenting the demand for probiotic food and beverage products and dietary supplements that enhance health while providing basic nutrition. Changing food pattern consumption coupled with the increasing number of people from these diseases is leading to the growing adoption of probiotics in daily diet. Growing health awareness and rising disposable incomes particularly in developing economies will bolster the growth of the probiotics market in the coming years.
The advent of COVID-19 had a positive impact on the Switzerland Probiotics market.
The market witnessed slight traction during the year with the advent of the COVID-19 pandemic which resulted in the widespread scare of the disease encouraging the customers to opt for probiotics to increase immunity. The pandemic turned out to be a boon for the probiotics industry in the country wherein the revenue-generating opportunities increased for the market players in the country. Consumers shifted to healthier food alternatives during the period and are expected to do so in the coming years in the wake of the scars caused due to the pandemic. The demand for probiotics in the country is expected to stay strong during the forecast period as well owing to the rising awareness about the importance of increased immunity levels to fight the disease.
The segmentation of the Switzerland Probiotics market has been done into ingredient, form, application end user. By ingredient, the classification of the market has been done into Bacteria, Yeast. By form, the classification of the market has been done into Liquid, Dry. By application, the classification of the market has been done into Functional Food And Beverages, Dietary Supplements, Animal Feed. By end-user, the classification of the market has been done into Human, Animal.
Rising awareness about the product amongst the millennials will drive the market during the forecast period.
Probiotics are a driving force within the booming digestive health supplement category, and people of all age groups are consuming them. However, the major consumption is observed among millennials due to their growing awareness regarding health and wellness through multi-channel publicity, which influences their consumption pattern to a large extent. The millennials, being technologically advanced, update themselves with the facts related to health and, thereby, try to amend their routines and food habits accordingly. This is inflating the demand for probiotic supplements, and it is therefore expected to drive the market for probiotics in the near future in the country.
Continuous enhancements in the products by key market players to offer healthier products to the consumers will be a tailwind to the growth of the market during the forecast period.
The growth of the market of probiotics in Switzerland will be further fuelled by the rising pace of innovations being done by key market players to deeper penetrate the market in the coming years. Moreover, there has been a significant rise in the percentage of consumers preferring probiotic products, especially supplements, to maintain their well-being, to keep their healthcare costs down. The demand for probiotics is escalating owing to the increased awareness of consumers and healthcare providers about the numerous health benefits of probiotics that stretch beyond digestive health and the various delivery forms that are more convenient for consumers. Manufacturers are experimenting with the formulation and production of probiotics incorporating multiple strains, especially in supplements, to offer consumers high-quality products with the added benefit of immunity.
Harsher regulations might restrict the growth of the probiotics market during the forecast period.
The growth of the probiotics market in Switzerland is expected to be hindered by the imposition of harsher government regulations. Harsher regulations make it more difficult to bring probiotic products to the market. That’s because the European Food Safety Authority (EFSA) has banned the use of the word “probiotics” from appearing on any product, as the definition of probiotics is seen to be a health claim in and of itself: “Live microorganisms which when administered in adequate amounts confer a health benefit on the host.” While regulations may impact product innovations from a regulatory perspective, consumer demand and overall interest in probiotics for digestive health remain strong.
The players in the Switzerland Probiotics market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players in the market have been covered along with their relative competitive strategies and the report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the market.
The market size value in 2019
during the forecast period
Ingredient, Form, Application, End-user
Ingredient, Form, Application, End-user
Yakult, Nestle, Danone, Probi AB, Pepsico, SEKEM, BioGaia, TwentyGreen
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Functional Food And Beverages
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. Switzerland Probiotics Market Analysis, by Ingredient
6. Switzerland Probiotics Market Analysis, by Form
7. Switzerland Probiotics Market Analysis, by Application
7.2. Functional Food And Beverages
7.3. Dietary Supplements
7.4. Animal Feed
8. Switzerland Probiotics Market Analysis, by End-user
9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix
10. Company Profiles
10.4. Probi AB
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