Türkiye Plant Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Source (Pea, Rapeseed, Soy, Hempseed, Others), By Form (Protein Concentrates, Protein Isolates, Protein Hydrolysate), By Application (Dietary Supplement, Food And Beverages, Pharmaceuticals, Animal Feed), And By Distribution Channel (Online, Offline) - Forecasts From 2023 To 2028

Türkiye plant protein market is estimated to grow at a CAGR of 10.26% to reach a market size of US$59.420 million in 2028 from US$29.984 million in 2021.

This growth can be attributed to the increasing importance of plant proteins in the F&B business in recent years. This trend is primarily motivated by their health advantages and the growing trend of veganism in the nation. For instance, the number of vegetarians and vegans in the nation has not been formally recorded, but the Turkish Vegan Association claims that since 2015, the country's vegan population has tripled, with over 100,000 people in Turkiye receiving vegan nourishment.

Furthermore, plant proteins present a compelling alternative to animal-based proteins, given their nearly identical amino acid composition and ability to provide essential nutritional elements. Particularly beneficial for individuals with dietary sensitivities to common allergens like eggs or dairy, plant proteins serve as effective substitutes. Cargill's pea protein product range is significant in this regard, offering enriched protein content that enhances its nutritional value. It has excellent texture variation as well as emulsification qualities.

Growing demand for plant-based food and beverage products

The growing demand from the Food and Beverage (F&B) industry is expected to propel the Turkiye plant protein market forward. The nation's landscape has witnessed mounting pressure on the supply of animal-based proteins, prompting a significant shift towards plant-based alternatives. In response to the prominent strain on resources, an increasing number of individuals are opting to switch, either partially or entirely, to plant-based protein sources. This transition is not only alleviating stress on the climate and environment but is also driven by the preference for plant-based proteins due to their positive impact on weight management and the reduction of chronic illness risks.

In addition, Cargill's study indicates that 83% of META consumers select foods or drinks that are rich in protein. Over the past five years, a rise of 31% has occurred in the number of products introduced with claims of high protein as well as plant-based content. The firm, in response, had expanded its product range, incorporating offerings like RadiPure pea protein, and invested over US$530 million in the nation. The business also provides technical support to clients through an application facility and a production factory for blending ingredients located in Orhangazi, an important center for dairy technology in the region.

It is projected that the food and beverage application segment will grow steadily. 

There is an increasing demand for growing demand for meat alternatives, and dairy alternatives an increasing trend of veganism and vegetarianism in the country. Additionally, the increased focus of people for sustainable and clean sources, and the growing demand for clean products are expected to increase in the demand for plant protein in the coming years.

Moreover, the growing awareness among people about the benefits of plant protein over animal meat, as plant-based proteins provide a person with lower body weight, lower cholesterol levels, and lower risk of stroke, and cancer, and it has fewer potentially harmful effects on the body compared to animal meat. Hence, these benefits are expected to drive the market for plant-based protein in the projected period, in Turkiye.

The increasing investment by the companies in the country is expected to boost the market. For instance, in March 2022, Cargill Turkey opened a state-of-the-art technical application center and high-tech ingredient blending production plant in Bursa, Orhangazi. This will help dairy manufacturers to better respond to the evolving demand of the consumers. The company has invested US$5 million to expand its INFUSE by Cargill services and center as a regional innovation hub, that will support dairy consumers throughout the Middle East, Turkey, and Africa (META).

Market Key Developments

• In April 2022, Cargill extended its RadiPure pea protein across the Middle East, Turkiye, and Africa (META). The decision was made in response to the region's growing need for plant-based, high-protein diets.

Segmentation:

• By Source
  • Pea
  • Rapeseed
  • Soy
  • Hempseed
  • Others
• By Form
  • Protein Concentrates
  • Protein Isolates
  • Protein Hydrolysate
• By Application
  • Dietary Supplement
  • Food and Beverages
  • Pharmaceuticals
  • Animal Feed
• By Distribution Channel
  • Online
  • Offline