The USA vegetable juice market is projected to grow at a CAGR of 6.52% to reach US$11.032 billion by 2025, from US$7.556 billion in 2019. One of the prime factors which are estimated to substantiate the projection is the increasing consumer spending on products that are produced with the least amount of processing involved, which stems from the need for incorporating products that are not only derived from natural occurring naturally but also aids in the upkeep of health. To this end, cold-pressed juices have gained a significant momentum which, among others, is anticipated to drive the USA vegetable juice. Further increasing investment marketing campaigns by major players in the food and beverage industry are also expected to fuel the vegetable juice market of the nation. Further with the rising prevalence of lifestyle sickness due to a plethora of reasons is also necessitating consumers in the country to increasingly adopt a measure that would remedy the deleterious effects of unhealthy consumption practices which have been adhered to thus far. Moreover, the absence of artificial ingredients which is characteristic of cold-pressed juice is particularly important to which add to the detoxifying effects of vegetable juices. Besides the growing awareness of the demand for organic cold-pressed beverages and various innovations in flavors are expected to drive the growth of the USA Vegetable Juice market during the next few years.
FIGURE: UNITED STATES VEgETABLE JUICE MARKET SHARE, BY packaging, 2019
Source: Knowledge Sourcing Intelligence Analysis, Sample Figure
Stemming from the same enthusiasm of incorporating healthy ingredients and products and diets functionality of beverages is another aspect that is expected to drive the growth of the market. With the profusion of information which is easily accessible over the internet coupled with the retrieval of data pertaining to one’s vital statistics through wearables are steering consumers of the USA as well as those residing the developed economies and urban areas of emerging economies are increasingly preferring products that assist them in choosing lifestyle goals. Further along the same lines, the endeavors of reducing sugar successfully and consequently offering multiple options that cater to the varying taste preferences of the diverse pool of consumers are further expected to incentivize new product development leading to anticipated growth of the country’s vegetable juice market. Additionally, the rationale for opting for vegetable juice is not restricted to health only. It also encompasses consumers’ desire for seeking one-of-a-kind experience which through exotic flavors, bright colors, among others. The additional motivation which is expected positively impact this market of the nation is the need for instant gratification which the consumers irrespective of age have become accustomed to. This type of preference has led to purchases motivated by convenience and value delivery as opposed to brand loyalty, which has facilitated the grab-and-go culture, which in turn is an opportunity for the USA vegetable juice market growth in the USA.
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